Go City® London — Local services in London

Read this review, and consider carefully whether you need this card or not. Odds are, you don't. We bought 2 five day all inclusive passes (300eur) in Barcelona in August. Pros: • Access to different museums and attractions across Barcelona. (Sadly, this is the only pro.) Cons: • Laughably terrible customer service. We attempted to access a museum using our passes. Upon scanning them, there was an error - apparently the passes were invalid. "How could this be?" we thought to ourselves. We had used them just a couple hours ago, and our passes supposedly expire in a couple days. "Oh well," we said, "the museum has given us not one, but TWO contact numbers! Surely they'll be able to help, they clearly care about their customers!" We texted the whatsapp number. No response. So, we called the other number. We get through to someone who sounds like they're reading off a script, except their script contains the same 5 lines over and over again. They ask for our pass number or something, and we're put on hold. 30 minutes pass. We're put through to a different person. We explain our situation to them, and they hang up on us. We didn't bother calling them back. • Because of this, every time we went to another attraction, we were nervous it wouldn't work and we'd have just wasted our time waiting in line. Didn't end up affecting us, but holidays are meant to be stress free goddamnit • On a related note, the pass advertises "skip the lines" at every attraction - just scan your pass and enter. This just isn't true! You have to stand in the ticket queue, which can take a while, then they scan your pass and you get a ticket. If the place you're visiting offers different tiers of tickets, e.g bronze, silver, gold, don't even dare think for a second that you'll get anything higher than bronze. Even if you've just spent extortionate amounts of money - don't expect the most. • Check if the place you're visiting is actually good or not. They've got some disappointing wastes of time included in this card. • The biggest disappointment of them all - if you're trying to visit popular attractions during high season, and it says "book in advance, selling out fast", BOOK IT IN ADVANCE. We visited Barcelona in August, so we tried to visit Sagrada Familia and Parc Guell. They were sold out for the whole of August. Not a single slot. Now, yes, this may have been our fault that we didn't check, but we bought our passes when we were already in Barcelona. Why the hell does this company advertise "visit these popular attractions" when they know for a fact they are all sold out??? Add a notice or something that tells people if they're sold out BEFORE they buy the pass. I've just checked, and there's no way to see if your desired attraction is sold out before you buy the pass. If you have the pass, you can click "book" and then see the slots. If you don't have one, the book button is replaced with "buy a pass".

TLDR: don't buy this pass if you're wanting to visit the popular attractions which are "reservation required", especially during high season. Odds are it'll...

I purchased the Go City All-Inclusive Pass (2 days) for £154 while in London. I activated it the same day and realized within a few hours that I had made a costly mistake.

Here is what actually happened: – Most of London’s major attractions are already free (British Museum, Tate, Natural History, etc.). – Many other key sites (Westminster Abbey, London Eye, Tower of London) either weren’t included, were fully booked, or required separate timed entry. – The “all-inclusive” idea was completely misleading — in reality, you’re paying upfront for access to a narrow list of second-tier sites. – The pass provided no meaningful convenience. No faster lines. No bundled logistics. No useful mobile interface. – I used it for two low-value entries only — barely £20 worth.

I contacted support immediately. I explained the situation, the minimal usage, and the fact that the product was sold under assumptions that don’t match London’s reality. I was polite, specific, and asked for either a proper refund or meaningful credit.

The answer was clear: 15% is the maximum refund allowed, no matter the circumstances. No interest in my actual experience. No flexibility. Just policy walls.

So here’s the truth, stripped of all branding: This product is designed to look like a smart travel hack, but in practice, it’s an overpriced, underdelivering digital brochure. It creates the illusion of value through quantity and urgency — but offers no real planning support, no risk mitigation, and no transparency about what’s actually included, what’s sold out, and what’s already free.

I paid £154 for a service that gave me almost nothing, and then was told the system doesn’t allow further action — because it was “activated.”

Conclusion: This is not a travel pass. It’s a commercial trap. It sells a promise, delivers confusion, and locks you out the moment money changes hands. Support is superficial, scripted, and uninterested in real customer outcomes.

I strongly advise others to avoid this pass — and to research London’s free access options before paying for a product that exists to exploit convenience-seeking tourists.

Update: After my review, Go City contacted me directly and issued a 50% refund (£77 total). The communication was confusing at times, and it took several steps to reach a resolution — but I appreciate that the company ultimately honoured their word and addressed the issue fairly. I'm keeping my original review as the experience I described remains valid, but I acknowledge that the company took real steps to make...

A Total Rip-Off – Avoid the London Pass at All Costs!

I rarely write reviews, but after getting burned by the 'London Pass', I felt compelled to warn others. What a complete scam this product is!

First off, the idea of a "skip-the-line" experience is laughable. For most attractions, the "skip-the-line" means nothing more than standing in a separate queue that's just as long, if not longer, than the regular one. And let’s not even get into the fact that half the attractions listed were either closed or had such limited hours that you could barely make it to any of them. The pass touts "access" to a wide variety of sights, but most of those are either outdated, irrelevant, or in ridiculously inconvenient locations.

Next, the 'cost' It's a total joke for what you actually get. You're promised savings, but once you start visiting the attractions, you realize that many of them offer discounts or entry at the same price you’d pay on your own, without the need for this so-called "pass." Not only that, but you waste a lot of time traveling from one place to another, trying to find locations that accept the pass, which isn't as easy as they make it sound. You’re better off just buying tickets individually.

Then, there's the 'customer service'. I had a few questions about the pass, and trying to get an answer was like pulling teeth. I called and emailed multiple times before I got any response, and even then, it was a generic, unhelpful answer that didn’t address my issue at all.

And the cherry on top? They make the process of 'cancelling' or getting a refund an absolute nightmare. The fine print is endless, and once you're locked in, you're basically stuck. If you think you'll get your money back, think again. No matter how hard you try you won't get a penny from them

In short, the 'London Pass' is a total rip-off. Save your time, money, and energy. There are far better ways to explore London without falling...