Target — Local services in Chapel Hill

Very small store, which is fine and appropriate for this address, but it means that careful merchandising is more critical than in a "super store." Jamming a floor plan into the Franklin Street Chapel Hill store based on the uninformed opinions of someone sitting in the the Target corporate office in Minneapolis is not the way this game is played. They constantly run out of the most basic items at this location; lots of empty shelves at all times. Lost sales. Customers get ticked off, leave empty-handed, and likely never bother returning - yet another dreaded "This store is not for people like me" experience. Clothing takes up a disproportionate amount of floor space and yet I have never seen anyone buy clothing at this store. The vast majority of the customers at this location are UNC students and they don't shop for clothes at Target. Why not use that space for things customers actually want and need? Target does not use sales data to tailor the merchandising for each store. Walmart does this and they're experts at it. Spend 5 minutes looking around this Target location and you'll quickly realize that the CVS pharmacy inside this Target location is what keeps it open. When the pharmacy is open, the store is busy. If you walk in when the pharmacy is closed, it's a ghost town. Where is the store's general manager? Where is the district manager?...

The new, smaller Target opened today (July 19, 2017) on Franklin St in Chapel Hill (Carolina Square) It was their "soft" opening so there weren't crowds of people. This really is a very condensed version of the Target Superstores, & doesn't stock a lot of inventory. It's probably fine for someone running into the store if they've run out of something - but just like a gas station's mini-market does not have the choice of a supermarket, this smaller Target does not have the choice or scope of a Target Superstore. Some new students coming for the fall semester MAY shop for a few things at this new, smaller Target, but I'm sure that if they need to get many things, they will continue to go to a Target Superstore instead of this one. I walked down every aisle in this new, smaller Target & found that there were many things that they did not carry - & certainly not in comparison to a Super Target. My GREATEST hope is that Carolina Square provides lots & lots of parking availability, which is so sadly lacking in Chapel Hill. Otherwise, when all the shops & offices in this complex fully open, parking will be a nightmare! As of today, the parking deck that Carolina Square plans to have is not yet open, so I had to find...

This Target is the size of a CVS right in the center of the Chapel Hill shopping district. They focus on mostly supplies for college dorms, such as food, swag, electronics (including a huge supply of ink cartridges), pillows, cosmetics, greeting cards, pharmaceuticals, cleaning supplies, dishes, and the like. They definitely have a good enough assortment and the usual Target quality and pricing. This location also includes the usual CVS pharmacy and Starbucks cafe. It's kind of wierd to have exterior windows on the isles, but a pleasant improvement. Don't forget they price match any major retailer...