AT&T Store — Local services in Fitchburg

As I scroll through all the 5-star reviews for this AT&T Authorized Retailer, I can't help but wonder: do these effusive ratings genuinely reflect satisfied customers, or are they merely reflections of initial impressions?

If you had asked me to write a review immediately after my first visit to this store a few months ago, I would have given it 5 stars too. Little did I anticipate the journey of deception and manipulation that lay ahead, and would leave me feeling personally victimized, manipulated, and utterly disappointed by AT&T.

The representatives at the store were slick and persuasive, convincing me that I was making the best decision of my life! Their explanations, though convoluted and hard to follow, seemed reasonable at the time. After all, how could these genuine individuals be capable of exploiting and taking advantage of customers like me?

However, as time passed, their scam became glaringly apparent. Looking to upgrade to the new iPhone, my partner and I were persuaded to add a bundle including two Apple Watches and two Samsung phones. We were assured and under the premise that this would be the cheapest option, with monthly payments in the low hundreds.

Regrettably, this assurance proved to be nothing but a lie. Our bills surged to exorbitant levels, far surpassing the initial estimates, our bill kept increasing by the $100s. Despite our protests and efforts to address the issue, we were met with resistance and apathy from both the store representatives and customer service, showing a blatant disregard for our well-being and satisfaction as customers

Reflecting on this experience, I feel swindled by this AT&T store. Their deceptive practices have left me feeling emotionally and financially drained. I cannot wait to switch to a different carrier, one that values honest and integrity over misleading sales tactics.

My hope is that by sharing my story, others can avoid succumbing to...

Title: Warning: Beware of Deceptive Practices in AT&T in Fitchburg, WI.

In October 2023, my wife and I walked into the AT&T store at 2839 Fish Hatchery Rd, seeking to upgrade our phone plan. Little did we know, we were about to be victims of a well-orchestrated scam.

We were approached by Jose, the store manager, who cunningly pitched us a seemingly irresistible deal: buy two phones and get two cheaper ones for free. Eager to save money, we fell for his smooth talk without realizing the trap we were stepping into.

The complexity of AT&T's billing system during the initial months masked the deception. It wasn't until December, when our bill finally normalized, that we discovered the truth—we had been conned into purchasing four phones, at full price, when we only needed two.

Frustrated and feeling cheated, we embarked on a mission to rectify the situation. Countless hours were spent navigating the labyrinth of AT&T's customer service, only to be met with empty promises from call centers in India. Despite their assurances, our efforts to return the extra phones were futile, leaving us trapped in a web of deceit and corporate indifference.

Beware of Jose and this shady AT&T store. Their deceitful tactics and lack of accountability have left us feeling betrayed and financially burdened. Save yourself the headache and avoid falling victim to their scams.

Spread the word and protect others from experiencing the same ordeal. Share this warning with friends, family, and anyone considering doing business with AT&T, specifically the ones in the Madison Metro area. Let's hold companies like AT&T accountable for their...

Everyone I've interacted with at the store has been really friendly and seemingly helpful, but I want to add a word of caution- you should be really vigilant about getting scammed.

I came in to add an additional line to my plan. Devin assisted me. After a lot of back and forth, he convinced me that adding two additional lines with the teacher discount would cost less overall than just adding one additional line. Devin also added the Next Up and Protect Advantage add-ons to each line without informing me.

My monthly bill doubled. When I called into customer service about this, the agent became really upset and explained that the sales associates in the store do this frequently. He fields calls from customers all the time in similar situations and was very frustrated that I'd experienced it as well. I was able to remove the add-ons easily, but I ended up having to pay a bunch of money to get the extra line cancelled.

You can look through other reviews and see that I'm not alone in this experience. It's clear that AT&T trains their sales associates to swindle customers. What's odd is that the agent on the phone told me that the sales associates don't even get extra commission when they add the Next Up and Protect Advantage add-ons, so he's really boggled about why they continue to do this to customers.

Bottom line: Don't let them add lines you don't need, no matter how much they try to explain it will save you money. It's a scam, and your bill will increase greatly. Also, double-check that they're not adding add-ons without...