Diamonds Direct Fort Worth — Local services in Fort Worth

My future son-in-law found the “perfect” ring on line to get engaged to my daughter. We were going on a cruise where the event was going yo occur, and we only had a week left. The ring from the online vendor arrived, and panic set in. The ring was a disaster. Immediately we went online to find a jeweler to help us. We came across a chat with Diamonds Direct and told Cindy our dilemma. She immediately notified the Ft Worth store manager, Gwen Herrera that we were coming in. Upon our arrival, we met Gwen who was excited about the proposal and was NOT worried about the time crunch. She introduced us to Dale Kirby who was going to work with us as well. These two ladies are the bomb! I could stop now and tell you to just shop at Diamonds Direct…… but in 6 days, they acquired a beautiful Alexandrite and the perfect ring to hold it. They had it ready in time to spare, but asked us to return with the newly engaged couple. When we arrived, they wanted to know “how” it happened, and the full details. Their interest was personal and genuine. We have since returned to look for bridal sets and groom’s rings and they asked the preferences and already have those pieces picked out. Their expertise, knowledge, understanding and authenticity is unmatched. If you want “people” to help you on your most important purchases and not “sales people meeting quotas” then this is your place. You feel special when you walk in the door and you feel like family when you walk out the door. Gwen and Dale are our “go-to” for any jewelry needs. Don’t settle for mall stores or backstreet jewelers. Go where your diamonds are better quality, the collections are top end for fair prices and the sales people care. Go to...

Here's a 5-star review for your experience at Diamonds Direct: A Truly Exceptional Experience at Diamonds Direct! My experience at Diamonds Direct was absolutely phenomenal, earning a resounding five-star review! From the moment I walked in, I was treated with genuine warmth and professionalism that made me feel like family. Gwen, the owner, is truly a gem herself. Her passion for jewelry and commitment to exceptional customer experience shine through in everything she does. I brought in a ring for repair, and Gwen went above and beyond, tirelessly assisting me until I was completely satisfied. Her dedication to ensuring my happiness was truly remarkable. Destiny also deserves immense praise. She made me feel so welcome and comfortable, further solidifying the feeling that I was among trusted friends. Moving forward, I wouldn't dream of trusting anyone else with my fine diamonds and jewelry. Diamonds Direct has earned a customer for life, and I wholeheartedly recommend them to anyone seeking unparalleled service and...

Keith and Terry were absolutely wonderful to work with! My wife and myself went there after going to a few other places to look for a proper wedding ring and I admittedly was skeptical initially. That was unfounded as they were genuine on helping us find what was right for us. They educated us on the nuances of the types of diamonds and worked with our unique requests. We informed them that we would be having our wedding in less than a month and they moved mountains to make sure we would receive prior and didn't have this be yet another possible worry on our already lengthy list. We could not have had a better experience and I would HIGHLY RECOMMEND you make sure to stop by if you are in the market for jewelry. Ask for the dynamic duo of...