Ulta Beauty — Local services in Fort Worth

Today is Tuesday, 8/19/25, I went in Saturday, 8/16/25 @ 12/12:30pm for what I thought would be a simple trim and some long face-framing layers with Brey H.. I do hate to say names, and I RARELY ever write reviews especially bad ones, but I think it’s necessary this time. Normally, I trim my own hair, because I have trust issues… but since I needed a little more than my usual touch-up, I decided to come in to this location since I’ve even been to this Ulta before for something similar with no issues with a different stylist in the past.

Let me start by saying Brey is super sweet and does a good job — the original result was wonderful. The trim was done, my hair was blow-dried, and I was genuinely happy, literally I was getting ready to get up thinking we were done…. until suddenly, without asking me, he started using a different pair of scissors. At first, I didn’t think much of it — I assumed it was just a tiny finishing touch since like I said, I thought I was about to get up. But then he kept going, moving all around my head. When he turned me toward the mirror, I saw long healthy strands of my hair falling to the ground and I froze. At this point he was half way around my head.

In shock, I asked: “What is that for?” His response was, “Oh, it’s just for internal layers, & it eases the weight off — I know it looks scary haha.” My heart sank. He was thinning my hair out. I told myself that this must look worse than it is, as there is no way he’d do this without asking… and plus, he was already half way around… but I was wrong.

I cannot explain the wave of devastation I felt in that moment. I’ve always been proud of my super thick hair — it’s something I’ve treasured my whole life. And yet, without ever asking my permission, he removed what feels like 35–40% of it.

The most painful part? I never once asked for this. I specifically said I only wanted a trim and face-framing layers. That’s it. Why he thought it was okay to drastically change the texture and fullness of my hair — without even a conversation — is absolutely beyond me.

When he finished, he asked me repeatedly if I liked it. He must have noticed that my joy from earlier had drained from my face. I tried to stay composed, but inside I wanted to curl into a ball and cry. I knew that since my hair was blow dried and styled with product that it didn’t look too bad yet. But I knew. I had a super busy day, so I didn’t have time to be upset.

I washed my hair today, and the reality hit even harder. My hair is noticeably thinner, frizzier due to the “internal layers” which frizz was never ever been an issue for me, and simply not the same. Even though strangers may not notice, people who see me daily have already pointed it out. Every time I run my fingers through it, my stomach drops.

Yes, I’m blessed that my hair grows quickly — & like I said, it doesn’t look “thin” as I do have thick hair. And that’s the ONLY reason I’m not raising absolute hell over this… but that doesn’t erase the heartbreak of having something I valued so deeply taken from me without consent. My thick hair was part of my identity, and in one appointment, it was stripped away. Why? I’m not sure. This has truly ruined my hair and left me feeling depressed every time I look in the mirror. I wanted so bad to call and ask for a refund, but I don’t even want to deal.

And the worst part? It could have been avoided with one simple question. Rule #1 in hairstyling: never do something permanent to a client without asking. It’s quite literally the most talked about thing.

I will never, ever, return to Ulta for any service again. What happened here feels like a complete betrayal of trust. A haircut should never leave a client walking out devastated and feeling devastated for quite some time — and yet that’s exactly what happened to me. I’ll be insecure and unhappy for a while with...

I do not recommend the salon here if you want your hair done. The experience has swayed me from ever considering their salon services again.

On 8/30 I wanted to treat myself to dyeing my hair as a late birthday gift. So I booked through a master stylist because I was nervous since I had spent so long growing out my hair. The color came out wrong and uneven. I am almost sure the reason why the color came out as unevenly as it did was because when she was letting my hair process- the heating lamp only heated the top of my head. When checking out we noticed the color difference and she brought up its because my hair was dyed black (it wasn’t, I have naturally dark hair) which was why my hair was uneven. She said I could book another appointment because she probably didn’t use enough product for my hair and the hair dye she used was not permanent anyways so it should fade. This left me very confused and hurt at the overall experience and I definitely did not want her touching my hair again. Nor did I want to give her anymore money to try and redo it. I spent about $200 for the service.

I called back to get a refund for the dye and they put me down for an appointment to get my hair fixed. The day of the appointment, they called and they had me down for hair extensions? And at the time the person who was supposed to place these “hair extensions” was sick so someone else would have to do them. Again, I was very confused because this was an appointment to get my hair re-dyed and not hair extensions. Trying to explain that to the associate over the phone was very frustrating because they were also just as confused as I was. Regardless, we get the appointment fixed. I go and the lady is very kind but she’s stressed because she has another client to attend to. She says she will fix it by doing a chemical washout of the dye then redoing it to get the red color out. When it’s done, it’s at least even. But the color is still very wrong and I left the salon in tears.

After consulting a friend on what I would need to do to get it fixed; she told me just to redo it alone would now cost anywhere between $400~1000 depending on the place and how many sessions and product they would need. I honestly wish I never booked in the first place because now I am stuck with a color I do not want after spending so much time growing it.

The refund process has not been the best either. The could not refund my card. After everything, the cherry on top was them giving me back $102 worth of store credit. The manager at the counter was very apologetic but at this point I’m honestly too tired to bother fighting it. This has been a miserable experience and I recommend the...

I went into the presidio Ulta location for some new makeup a few days ago, and oh boy, I wish I hadn’t! I went in and was not greeted by a single person, whatever. I go over to the Chanel section to see that almost all of the products were low on/out of stock. Then I look down and notice roaches crawling all around the Chanel section, WTH!!! At that point, I just looked past it and tried to find an employee to inquire about a product they didn’t have. I was wandering around for about 10 minutes until I finally found someone. The lady, Michelle (who I’m assuming was a manager) was incredibly rude and condescending to me and talked 90 to nothing!!! What’s up with that… hmm?? After our strange interaction, I braved this very messy, unclean store to find some more products. As expected, nothing I liked in stock. I tried to find more employees but anytime I had a question they seemed soooo annoyed I was talking to them. 🙄 get over it! It’s your job! I was fed up at this point and went to wait in line to check out. Line was very long, the poor girls at the registers looked like they were stressed out. The manager from earlier had went up to the registers and was hovering over the girls and being SO rude to them. She even scolded one about a credit card! How about helping out instead of intimidating them??? Maybe having a conversation OFF the floor?? At this point, I was very PO’d. I wasn’t frustrated with the girls on the register, in fact I felt so much sympathy for them!!! With a manager that erratic and condescending it’s hard to enjoy your job!!!! I decided to get out line, put my product back where I found it, and got out of there. I left VERY irritated because this location is only 10 minutes down the road from me… I’ll never be able to come back here after this god awful experience!!!! I went to the Lake Worth location which is a bit far from me, but the drive was sooo worth it. They were incredibly kind & what do you know.. they had everything I wanted in stock!! Here’s some words of advice to the manager and the rude staff… learn how to be kind to potential customers!!! Manager Michelle and store manager need to set a better example that’s for freakin’ sure!!!!! Will never ever be returning here again, what...