Apache Liquors — Local services in Four Corners States

I saw a liquor store on the corner and decided to stop in. For being a small little store in a strip mall, I was pleasantly surprised by the variety of beers he had in the cooler. While looking, the tall man behind the counter came by and asked if I needed help choosing an IPA. He ran down about 20 beers in 5 minutes and I really appreciate his time and knowledge in addition to the beer I chose being awesome (NB 1985 IPA)! Hope the guy knows "my girlfriend approved it too." Very friendly,...

It’s okay to offer recommendations of other alcohols if you don’t carry something the customer wants because it could lead into a potential sale.

The issue arises when you offer unsolicited opinions surrounding the kind & quality of alcohol the customer chooses to consume.

The goal is to secure the sale and sadly it fell through.

Im sure it was well intended, however it was not needed.

First impressions can leave a...

I very much dislike the big box impersonal stores, Apache is the exact opposite they seem to genuinely care about the happiness of their customers. From the pleasant and helpful staff to the at or near msrp prices on harder to find, bottles to the honest description of drinks that I mistakenly thought the bottle looked good and therefore the drink would be as well (bullet dodged). I highly appreciate...