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H-E-B plus! — Local services in New Braunfels

Name
H-E-B plus!
Description
Nearby attractions
Nearby restaurants
True Texas BBQ
2965 I-35, New Braunfels, TX 78130
In-N-Out Burger
106 FM306, New Braunfels, TX 78130
H-E-B Bakery
New Braunfels, TX 78130
Willie's Grill & Icehouse
2966 Cold Spring Dr, New Braunfels, TX 78130
Freebirds World Burrito
244 FM306 #128, New Braunfels, TX 78130
BJ's Restaurant & Brewhouse
2951 Cold Spring Dr, New Braunfels, TX 78130
BobaTea Lounge
272 FM306 Ste 112, New Braunfels, TX 78130
InCup
HEB Plus Parking Lot, 2965 S I-35 South Frontage Rd, New Braunfels, TX 78130
LongHorn Steakhouse
2963 Cold Spring Dr, New Braunfels, TX 78130
P.F. Chang's
2982 Cold Spring Dr, New Braunfels, TX 78130
Nearby local services
Valvoline Instant Oil Change
236 FM306, New Braunfels, TX 78130
Target
135 Creekside Way, New Braunfels, TX 78130
Best Buy
187 Creekside Way, New Braunfels, TX 78130
KAY Jewelers
161 Creekside Way Suite 802, New Braunfels, TX 78130
James Avery Artisan Jewelry
2830 Town Center Dr, New Braunfels, TX 78130
Belk
240 Creekside Way, New Braunfels, TX 78130
Men's Wearhouse
225 Creekside Way, New Braunfels, TX 78130
T.J. Maxx
239 Creekside Crossing, New Braunfels, TX 78130
Five Below
251 Creekside Crossing, New Braunfels, TX 78130
Hobby Lobby
360 Creekside Way, New Braunfels, TX 78130
Nearby hotels
Wingate by Wyndham New Braunfels
245 FM306, New Braunfels, TX 78130
New Braunfels RV Park
2136 I-35, New Braunfels, TX 78130
Related posts
Keywords
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H-E-B plus! things to do, attractions, restaurants, events info and trip planning
H-E-B plus!
United StatesTexasNew BraunfelsH-E-B plus!

Basic Info

H-E-B plus!

2965 I 35 N Frontage Rd, New Braunfels, TX 78130, United States
4.6(2.6K)$$$$
Closed
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spot

Ratings & Description

Info

Cultural
attractions: , restaurants: True Texas BBQ, In-N-Out Burger, H-E-B Bakery, Willie's Grill & Icehouse, Freebirds World Burrito, BJ's Restaurant & Brewhouse, BobaTea Lounge, InCup, LongHorn Steakhouse, P.F. Chang's, local businesses: Valvoline Instant Oil Change, Target, Best Buy, KAY Jewelers, James Avery Artisan Jewelry, Belk, Men's Wearhouse, T.J. Maxx, Five Below, Hobby Lobby
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Phone
+1 830-312-5700
Website
heb.com
Open hoursSee all hours
Wed6 a.m. - 11 p.m.Closed

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Reviews

Live events

MLK Banquet
MLK Banquet
Sat, Jan 17 • 5:00 PM
950 South Austin Street, Seguin, TX 78155
View details
Handcraft a bespoke ring
Handcraft a bespoke ring
Wed, Jan 14 • 6:15 PM
Martindale, Texas, 78655
View details
The Omelette Stop at 13 Trees Coffee Haus
The Omelette Stop at 13 Trees Coffee Haus
Mon, Jan 12 • 4:30 AM
1450 West Klein Road, New Braunfels, TX, United States
View details

Nearby restaurants of H-E-B plus!

True Texas BBQ

In-N-Out Burger

H-E-B Bakery

Willie's Grill & Icehouse

Freebirds World Burrito

BJ's Restaurant & Brewhouse

BobaTea Lounge

InCup

LongHorn Steakhouse

P.F. Chang's

True Texas BBQ

True Texas BBQ

4.6

(173)

$$

Closed
Click for details
In-N-Out Burger

In-N-Out Burger

4.4

(2.7K)

$

Closed
Click for details
H-E-B Bakery

H-E-B Bakery

4.6

(38)

$

Closed
Click for details
Willie's Grill & Icehouse

Willie's Grill & Icehouse

4.5

(1.9K)

$

Closed
Click for details

Nearby local services of H-E-B plus!

Valvoline Instant Oil Change

Target

Best Buy

KAY Jewelers

James Avery Artisan Jewelry

Belk

Men's Wearhouse

T.J. Maxx

Five Below

Hobby Lobby

Valvoline Instant Oil Change

Valvoline Instant Oil Change

4.5

(330)

Click for details
Target

Target

4.0

(293)

Click for details
Best Buy

Best Buy

4.0

(1.1K)

Click for details
KAY Jewelers

KAY Jewelers

4.3

(76)

Click for details
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Posts

Sammy SammySammy Sammy
Today I picked up a curbside order at your store My order was supposed to include Bounty Select-A-Size Double Rolls Paper Towels, 12 ct. I did not allow for substitutions on my order. When I got home, I discovered that I had not been given the paper towels I ordered. I had instead been given some bounty napkins which do not cost nearly as much and which I didn’t want and did not order. I immediately contacted the store to let them know. The curbside employee who initially answered stated I could drive back to pick up my paper towels. I explained that I lived 11 miles away and didn’t want to drive that far just to pick up paper towels that should have been put in my car the first time. The employee then stated she would need to talk with a manager about a refund. I sat on hold. When the employee came back on the line she said I would need to send a photo of the incorrect item to her manager to be considered for a refund. I informed her that I found it objectionable that after failing to provide the item I was charged for, the company now wanted to waste my time with sending an email in order to be “considered” for a refund. She then placed me back on hold. I next spoke with the curbside manger named Justin. He felt the need to assure me that the request wasn’t based on not believing me (which I had never implied it was, my objection was to having my time wasted.) But responding with “it’s not that we don’t believe you” when that has not previously been suggested is something you only do when in fact you do not believe the person. They have security cameras and paper towel packs are large so they are easy to see on camera, the store could have reviewed camera footage rather than insulting a customer. They failed to provide an item they charged me for, wasted my time with calls, sitting on hold and a request for an email, and implied that I am a liar. I would call that terrible business practices and terrible customer service. Justin supposedly submitted for the refund. When I asked whether I would get an email reflecting that, he told me that, if approved, I would get an email confirming the refund in 3-15 days. He did not apologize for any inconvenience. When I later logged onto my HEB app, I didn’t see the refund request reflected so I reported it myself through the app and requested a refund. Update: I received an email confirming the refund within minutes of placing a request through the app. HEB is great but I recommend avoiding this store. This is not the first time they have messed up my order (it can happen with curbside) but this was one of the worst customer service experiences of my life and the manager’s behavior was completely unnecessary.
Mistie HMistie H
Don’t trust H-E-B brands until they get their quality control fixed. Do not buy the individually wrapped H‑E‑B brand bag of cheddar cheese. In the last 30 days I’ve purchased two bags on separate occasions. Both bags had unopened individually wrapped cheese with mold on it. First I actual (gag) took a bite bc the mold was on one side. I returned it and was nice about it. Honestly I just wanted them to know so they could make sure no one else ate moldy cheese. I was told that quality control testing was going to be done and possible recall. Apparently it wasn’t. This is an ongoing issue. Disappointed and frustrated. Since gross Walmart is only other game in town I’m going to start shopping there until heb gets follows up on what they said they’d do with quality control. We need a Publix-THE best store ever!
NOVANOVA
June 24 2025 at 20:21. I have never in all my years seen this. Not even covid. But what really PMTFO was there is ZERO EXPLANATION. I’ve held back on rude employees. Pallets being in the isles on busy mornings. Carts piled in the lot AND the fact I have YET had my groceries bagged properly. But this… Not one paper was posted. Not ONE employee that I asked knew why or how. Also, Vegetables looked scarce, what’s really going on?. Yall already mark up groceries beyond 65% but this alone has deemed yall untrustworthy in my book & I won’t buy beef from here again. From a business perspective this city has grown. Yall won’t survive.
See more posts
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Today I picked up a curbside order at your store My order was supposed to include Bounty Select-A-Size Double Rolls Paper Towels, 12 ct. I did not allow for substitutions on my order. When I got home, I discovered that I had not been given the paper towels I ordered. I had instead been given some bounty napkins which do not cost nearly as much and which I didn’t want and did not order. I immediately contacted the store to let them know. The curbside employee who initially answered stated I could drive back to pick up my paper towels. I explained that I lived 11 miles away and didn’t want to drive that far just to pick up paper towels that should have been put in my car the first time. The employee then stated she would need to talk with a manager about a refund. I sat on hold. When the employee came back on the line she said I would need to send a photo of the incorrect item to her manager to be considered for a refund. I informed her that I found it objectionable that after failing to provide the item I was charged for, the company now wanted to waste my time with sending an email in order to be “considered” for a refund. She then placed me back on hold. I next spoke with the curbside manger named Justin. He felt the need to assure me that the request wasn’t based on not believing me (which I had never implied it was, my objection was to having my time wasted.) But responding with “it’s not that we don’t believe you” when that has not previously been suggested is something you only do when in fact you do not believe the person. They have security cameras and paper towel packs are large so they are easy to see on camera, the store could have reviewed camera footage rather than insulting a customer. They failed to provide an item they charged me for, wasted my time with calls, sitting on hold and a request for an email, and implied that I am a liar. I would call that terrible business practices and terrible customer service. Justin supposedly submitted for the refund. When I asked whether I would get an email reflecting that, he told me that, if approved, I would get an email confirming the refund in 3-15 days. He did not apologize for any inconvenience. When I later logged onto my HEB app, I didn’t see the refund request reflected so I reported it myself through the app and requested a refund. Update: I received an email confirming the refund within minutes of placing a request through the app. HEB is great but I recommend avoiding this store. This is not the first time they have messed up my order (it can happen with curbside) but this was one of the worst customer service experiences of my life and the manager’s behavior was completely unnecessary.
Sammy Sammy

Sammy Sammy

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Get the Appoverlay
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Don’t trust H-E-B brands until they get their quality control fixed. Do not buy the individually wrapped H‑E‑B brand bag of cheddar cheese. In the last 30 days I’ve purchased two bags on separate occasions. Both bags had unopened individually wrapped cheese with mold on it. First I actual (gag) took a bite bc the mold was on one side. I returned it and was nice about it. Honestly I just wanted them to know so they could make sure no one else ate moldy cheese. I was told that quality control testing was going to be done and possible recall. Apparently it wasn’t. This is an ongoing issue. Disappointed and frustrated. Since gross Walmart is only other game in town I’m going to start shopping there until heb gets follows up on what they said they’d do with quality control. We need a Publix-THE best store ever!
Mistie H

Mistie H

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Find a cozy hotel nearby and make it a full experience.

hotel
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June 24 2025 at 20:21. I have never in all my years seen this. Not even covid. But what really PMTFO was there is ZERO EXPLANATION. I’ve held back on rude employees. Pallets being in the isles on busy mornings. Carts piled in the lot AND the fact I have YET had my groceries bagged properly. But this… Not one paper was posted. Not ONE employee that I asked knew why or how. Also, Vegetables looked scarce, what’s really going on?. Yall already mark up groceries beyond 65% but this alone has deemed yall untrustworthy in my book & I won’t buy beef from here again. From a business perspective this city has grown. Yall won’t survive.
NOVA

NOVA

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Reviews of H-E-B plus!

4.6
(2,647)
avatar
3.0
8y

While at HEB today my husband and I were trying to win a toy for our daughter from the claw machines at the front of the store, and we found that the machines were incapable of actually picking up the toys themselves to win them. We spoke to a woman at the self checkout counters to inquire about how to buy it from the machine as it has a "Win it for $1 or Buy it for $15" advertisement. She was unaware of how to do that so she called over her "manager", Mr. Shelby. Shelby was also unaware of how to buy them from the machine even after asking other employees including in the business center and repeatedly stated it was the sole responsibility of the third party supplier of the machines. He also continuously tried to direct us to the number on the machine (which as it turns out was only a "request repairs" number) and called the store manager to the front as per our request. Miss Gwen came to the front of the store to address us and unfortunately had no more information to give or anything else to add besides her dismissive and condescending tone and to once again, for the umpteenth time, direct us to the useless number on the machine, shirking any personal responsibility onto the company and proving no one at HEB was going to take credit or responsibility for allowing, encouraging, or possibly asking the third party supplier to put these machines in the store to waste their customers money and disappoint many children and patrons. Our main grievance was that no one knew anything and didnt try to find out any more information about these machines regardless of whether they are third party suppliers since they are in their store and probably have cost many people money that have been confused by the advertisement of the machine or their "malfunctioning" without the store trying to find a way to contact them besides "whenever them come next" as stated by Gwen when she smugly offered to take our name and number and leave it at the business center for these unknown people at whatever unknown time they would appear.

When this was explained to Gwen she dismissed us, in our opinion, under the impression that we had insignificant knowledge in comparison to a woman her age, doubtful that she realized regardless of our respectful nature and blatant clothing choice that made it obvious of my husband's veteran status for fighting for the right she has to act so prejudiced towards us as younger patrons and be a disrespectful and rude store "supervisor". Nonetheless we took a peaceful leave and respectfully wished her a pleasant day.

We will be reporting it to corporate management and posting it on any social media platform necessary for anyone to know so no one wastes their money in the claw machines and the staff at HEB be re-trained in customer care or replaced with more knowledgable, respectful, and caring employees.

This was a big disappointment for us because we choose to shop here so often and usually the store has very helpful and understanding employees that work hard to maintain the quality of business and customer appreciation that HEB is generally known for. This experience puts a bad taste in the mouth of common patrons and that is very unfortunate for the community and the business/local business.

No one else seems willing to bring any of these matters to the attention of the public as even Gwen remarked that she didnt get any complaints" so we will be those people to hopefully encourage others to do so also and help...

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avatar
1.0
36w

Today I picked up a curbside order at your store My order was supposed to include Bounty Select-A-Size Double Rolls Paper Towels, 12 ct. I did not allow for substitutions on my order. When I got home, I discovered that I had not been given the paper towels I ordered. I had instead been given some bounty napkins which do not cost nearly as much and which I didn’t want and did not order. I immediately contacted the store to let them know. The curbside employee who initially answered stated I could drive back to pick up my paper towels. I explained that I lived 11 miles away and didn’t want to drive that far just to pick up paper towels that should have been put in my car the first time. The employee then stated she would need to talk with a manager about a refund. I sat on hold. When the employee came back on the line she said I would need to send a photo of the incorrect item to her manager to be considered for a refund. I informed her that I found it objectionable that after failing to provide the item I was charged for, the company now wanted to waste my time with sending an email in order to be “considered” for a refund. She then placed me back on hold. I next spoke with the curbside manger named Justin. He felt the need to assure me that the request wasn’t based on not believing me (which I had never implied it was, my objection was to having my time wasted.) But responding with “it’s not that we don’t believe you” when that has not previously been suggested is something you only do when in fact you do not believe the person. They have security cameras and paper towel packs are large so they are easy to see on camera, the store could have reviewed camera footage rather than insulting a customer. They failed to provide an item they charged me for, wasted my time with calls, sitting on hold and a request for an email, and implied that I am a liar. I would call that terrible business practices and terrible customer service. Justin supposedly submitted for the refund. When I asked whether I would get an email reflecting that, he told me that, if approved, I would get an email confirming the refund in 3-15 days. He did not apologize for any inconvenience. When I later logged onto my HEB app, I didn’t see the refund request reflected so I reported it myself through the app and requested a refund.

Update: I received an email confirming the refund within minutes of placing a request through the app. HEB is great but I recommend avoiding this store. This is not the first time they have messed up my order (it can happen with curbside) but this was one of the worst customer service experiences of my life and the manager’s behavior was completely...

   Read more
avatar
4.0
47w

Last night I came into this location as ai usually do because I love my shopping experience here and I am close to home all of the staff very friendly especially at the checkouts I purposely avoid self checkouts because I still enjoy the human experience the staff makes my shopping here great from the deli to fish market I am a loyal shopper so last night I had a really bad experience with one of the checkout clerk's her name was Mia she was not engaging as I enter the line towards the end of her scanning my last item I remembered I wanted to grab a shopping bag I noticed her on her phone so I placed the shopping bag on the black top for her to scan as she was texting on her phone she never acknowledged the shopping bag was there so I placed in front of her so she can scan it as I did that she said very rudely (you need to put the shopping bag on the black top) my response to her was I did place it there if you had not been on your phone you would have noticed Mia continue to be rude with her saying I was on my phone because an item did not have a barcode which this checker never mention to me had she communciated that it would had not escalated to me writing this long review instead she proceeded to be rude I had to ask her for her name as she did not have her name tag and she rudely gave me her name and stated that it was on the receipt as well as she gave me this smirk on her face so I ask to speak with a Manager at that point I spoke with a Manager on duty Jordyn I believe that was his name very friendly I explained to him what took place with one of his checkers as I was leaving I did noticed she was removed from the register the 5years I have been living here I had never experienced a rude, unfriendly associate at HEB totally surprised at her behavior I know HEB's focus is customer service I love my HEB store but one bad apple can make one shop elsewhere and affect what HEB stands for when it comes to servicing...

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