Aisle & Veil — Local services in Roswell

I’m giving two stars rather than one because I ended up purchasing my dress at A&V and I love it. However, my experience with their customer service and particularly Madi left much to be desired.

I visited A&V on January 11, the weekend of the snowstorm, to find my wedding dress. I had a 1-2pm appt. I was shopping with my mom, future MIL, and my sister, who was flying in from D.C. Despite the weather and shuffling appts around because of it, I was determined to make the experience special, especially since my sister was coming specifically to be a part of it. Due to the snow, her flight was canceled on Friday, rebooked for Saturday, and delayed almost 3 hours Saturday morning. She was supposed to join us Friday and that morning for appts but didn’t make any until the very end of my appt at A&V.

I found my dress at the end of my appt. My sister was only about 5-10 minutes away at this point, coming in an uber from the airport. I begged my stylist, Madi—the manager—for a few extra minutes to stay in my dress before purchasing so my sister could share this moment with me. I offered to pay an additional $1,000 for the time (I was serious about this as the dress was marked down so much), and also asked if I could wait in a different part of the store in my dress until my sister arrived. Madi refused every negotiation, citing the need to prepare for the next appt, which started at 2:15pm.

After some back and forth, Madi stepped away to check in the next appts. She didn't "allow" me to stay in my dress, but I did until my sister arrived 5 minutes later, and we thankfully had a special moment together. Around 2:05pm before my sister arrived, another staff member assured me it was "no problem" that I was still there—a stark contrast to Madi’s earlier stance. Ironically, the 2:15 appt ended up being a no-show.

A few days after I purchased my gown, I noticed a small spot on the front of it. I understand they sell their gowns as-is and that everything is final sale, but I still reached out to mention the spot. Their response was a reiteration of their policy, which I expected. However, the entire experience—even long before the situation with my sister—felt incredibly rushed (their website says "shopping for a dress should be stress-free." Madi described the process as "speed-dating" which made it anything but stress-free). I wasn’t given the opportunity to thoroughly inspect the dress, as it felt like they want brides to try on as many dresses as possible, push for a sale, and then move on to the next customer. The process felt impersonal and lacked the attention to detail I would have hoped for during such a significant purchase. Even a reminder like, "We sell as-is, inspect the dress now before purchasing," would have been a thoughtful and helpful customer service touch.

What saddens me is how easily this could have been a glowing review. Had Madi shown a little more understanding and flexibility, I would have sung her praises in this review for going above and beyond to make a once-in-a-lifetime moment with my sister possible. Instead, it's clear they care more about a sale than a bride's experience. I understand they see hundreds of brides each month, but for each bride, this moment is unique and significant.

If another bride before me needed a few extra minutes to create a cherished memory, I would have gladly waited. It’s disappointing A&V didn’t demonstrate the same empathy. For the rest of my life, when I think about purchasing my wedding dress, I’ll remember how they tried to deny me this moment with my sister. Madi’s approach felt dismissive and lacking in customer service skills, and I will forever remember that about her and my experience at A&V.

While I’m grateful to have found my dress, I hope A&V reflects on the importance of customer service in creating meaningful experiences for brides. Every company has its policies, but I was shocked with how inflexible they were for such a special moment. Brands build their reputations on how they make customers feel, and in this case,...

Long post warning: I have such mixed feelings about this place and I think I just so happen to get the bad end of the stick which is why I’m not so happy with them. The initial lady when we came in was super sweet and I loved her personality, very professional. We chose a Saturday appointment since Wednesday is too hard bc of work, and paid $35 to book it. I looked at the dresses on reviews and loved them, as well as watched the preparation video they send on how their store works. The video said 10, but when we got there they said they changed it to an initial 7 minute timer for you to pick 7 dresses. They measured me and gave me 3 color sizes saying “yellow” was my true size, which I did not like, bc I could have told them I’m no 6, but bc they said “yellow” was my true size that’s mostly what we picked and they were all too tight. They let 2 ppl pick with you initially so they picked some and I did in about 5 minutes considering our helper started the timer then talked to us and slowly moved and we got stuck in the isle trying to get back to our colors when every other bride was already zooming through the dresses! Then when the time ended I told her oh idk what’s on there at the end I haven’t seen them bc they JUST stuck some on there since we only had time to look at “yellow” and not the other 2 colors, but she was insistent on bringing them. When we got them back I did not like most of them, and our helper was back and fourth between me and one other bride so I didn’t have the full attention and the running back and fourth finding “plenty more dresses” like we were promised. I expressed how stressful this was to the initial lady who checked us in when she popped in bc I felt there was just not enough time to try on and find a dress in an hour, since by this time most of it had flown by, and she assured me it was plenty of time and grabbed a few dresses for me that were way too big. Yet even after this, I ran out of dresses and had nothing to try but couldn’t get anymore since we weren’t allowed back and my helper was busy helping the other girl and I was left with the only dress that I liked that was a little tight and I had asked if there were more similar styles I could try on like it multiple times. Now, I know this was long but I felt this review needed the whole story. Because I feel like I just got the short end of the stick, and they didn’t really have the style I was looking for and saw in a lot of these google reviews so maybe I hit it at a bad time. I would recommend booking a private apt if your schedule allows, something not so rushed!!! Because they did have great quality bridal gowns for the low! $899!! I just wish my experience had been better, bc I left so uneasy and stressed and wondering if there was more, but I went with the only dress that worked bc time is running out and I did overall like...

Discount Dress, Discount Experience

I recently purchased a wedding dress through Aisle & Veil, and the experience was just disappointing and tacky. What should have been a joyful milestone in wedding planning quickly turned into a frustrating and impersonal process.

This was my fourth bridal appointment, and by far the least professional. Aisle & Veil charges a $50 appointment fee, which in hindsight feels like nothing more than a sales tactic and cash grab. The store experience simply does not justify the cost.

From the moment I walked in, the tone was cold and transactional. Unlike other boutiques where I was greeted and checked in—like Kelly’s Closet and even David’s Bridal—I was told to sit and wait until someone had time. No greeting, no check-in, no explanation. Eventually, stylists walked out and began calling out names like it was a waiting room at a DMV.

My appointment began with the stylist slapping a giant countdown timer on the dressing room door. It felt tacky and rushed. The dress selection itself was worn and poorly maintained, with some dresses visibly damaged, stained, or looking cheap. Still, the stylist did eventually pull a dress from a different rack that I ended up loving—an unexpected win in an otherwise off-putting appointment.

I placed the order for the dress to be delivered to the store. Four months later, I reached out to check the status and received a generic, impersonal reply: “Hey girl, all custom orders take 6 months.” Then, two weeks later, I got an abrupt email telling me the dress was ready for pickup—without any specifics or instructions.

I followed their directions and came in on a Saturday. Once again, I was told to “take a seat” with no further communication. After waiting 20 minutes, I went up and stood by the front desk to get them to notice and to even acknowledge me. That’s when I was told I should have called ahead so they could retrieve the dress from a warehouse—something never mentioned in any previous email. I followed their process exactly; they failed to communicate theirs.

When the dress was finally brought out, I asked to try it on to confirm the fit and was told, “No. We don’t have a room and once it’s ordered, it’s yours.” So apparently, A&V expects full trust in their process—without offering the transparency or care to back it up.

I do love my dress, but I also loved one at Kelly’s Closet. Kelly’s sent me a handwritten note after my appointment and offered in-house alterations. Looking back, I regret not buying from them instead.

If you’re looking for a bargain dress, there are other options that don’t come with the impersonal, unpolished experience Aisle & Veil provides. I would not go through A&V again, and I won’t be recommending...