SALON DNA HAIR — Local services in San Francisco

I love DnA salon! I've been doing my hair with Adelice Miller for over 7 years now. She is the only hairstylist who can deal with my curly, tangled hair (I usually do hair cuts and highlights with her). When my big day was about to come, I did not think twice before booking DnA services for me and my bridal party (even thought the DnA salon is based in San Francisco and my wedding was to be held in Santa Cruz... So glad that they accepted doing all the trip down to SC!)

So here is how my "Bridal" experience with DnA went, step by step:

Scheduling: I first contacted Greice Silva, who is the DnA person (bridal- customer relations?) in charge of scheduling trials, finding the right bridal packages for brides and providing quotes. Greice is very calm, polite, organized. She always returned my calls very fast and answered to all my questions and emails. I'd say she is the bridge between the bride and the the DnA staff (important, so you don't have to call directly to the hairstylist or make up artist, who are normally very busy with clients). After exchanging some information with me, Greice came up with a package that suited my budget and needs and built a portfolio for my bridal party.

TRIAL: Greice scheduled a trial for my hair and make up (highly recommended for brides!) about a month before my wedding day. I provided her with a couple pictures that I found online, mixing and matching hair up do styles. When I met hairstylist Adelice, she looked at my portfolio and quickly came up with a beautiful style for me. I LOVED IT!

The same goes for Adelice's daughter, Thay Freitas, who was in charge of my make up. I described to Thay all the aspects that I liked and disliked as far as make up styles, as she took detailed notes. I confess that I was particularly concerned with make up since I have dark skin and it is usually difficult to find a make up artists that "respect" the tone of my dark skin. For my surprise, when I met Thay for my make up trial, she had already "investigated" my skin tone (thanks Facebook photos for this!) and she had set the perfect make up foundations, shades, blushes for my skin tone. As far as lipsticks, she had several options for colors, however, I told Thay that I "dreamt" about a red-orange lipstick color that I had seen somewhere – which she did not have on my trial day. No to worry... On my wedding day, Thay showed up with the exact lipstick color I was talking about (which she found at Mac store after doing some research, she said). Wow! Such a personalized service!

Wedding day: So the DnA professionals arrived at my wedding venue on time, and got started on styling my bridesmaids and family members. Should I mention that Adelice and her staff are bilingual (Portuguese and English) which made members of my mixed "Brazilian and American" bridal party/ family very comfortable as they communicated their desired styles with the professionals... ? Small details count, and I was a happy bride to see my guests happy and satisfied!

On my wedding day, the DnA team even accommodated last minute requests and saved the lives (or should I say "appearance") of some guests who had not previously booked hair / make up services. Even with the last minute "add on services" they performed, everything run really smoothly, from beginning to end. I can't thank enough the DnA staff for making my day extra special.

A the end of the day, for my surprise and happiness, my hair up-do and make-up turned out to be even more beautiful than they were on my trial day. Adelice, Thay and her team accompanied me, retouching my hair and make up, until minutes before I walked down the aisle. Amazing professionals! I HIGHLY recommend DnA team for...

I have been getting the Chi Thermal Straightening done with Adelice for the past 9 years. I cannot remember what life was like before I started getting my hair done with her. I had the most dry, unruly, curly and voluminous (not the good kind of volume) hair- I wish I had a picture handy to post here. I used to spend about two hours between blow drying and flat ironing when I washed my hair. A friend recommended me to see Adelice about getting a chemical straightening hair treatment. I was a little skeptical on my first visit. I had never done any kind of chemical treatment in my hair in the past and I was not sure how my hair would react. Also, it didn’t help all the horror stories that people would tell me about chemical hair treatments. In my first appointment, Adelice took the time to explain about the different kinds of treatments options for my hair. We talked about what kind of results I wanted to see, how straight I wanted my hair to be, how often I would have to return to get it retouched, and the kind of care I would have with each of the treatments. By the end of the consultation, I felt pretty confident in my decision and I decided to try the Chi Thermal Straightening. The process is pretty long, but Adelice always made me feel comfortable, relaxed and has always been so friendly and welcoming that the time just flies by. I was hoping that my hair would be more manageable after the treatment, but it completely surpassed all my expectations. My hair looked AMAZING! It was straight, bouncy, shiny and healthy. I get it re-touched every 6 months. For the first four months of the treatment, I could literally just wash my hair and let it air dry and it looks perfect. Nobody believes me when I tell them that my natural hair isn’t straight or that I get it straighten because of how natural it looks. For the last couple of months, all I have to do is blow dry the roots (but it literally takes me 20 minutes). After my wonderful experience, I recommend Adelice to my mom and sister – each of them gets a different chemical treatment with Adelice, which for me is the most wonderful part: she really makes sure to try to find the best treatment for YOUR hair. Also, I have had several friends get their hair done with her and they all love her. Adelice is so amazing that I cannot imagine getting my hair done with anyone else. I moved out of San Francisco in 2010 to Miami and I lived there for 4 year. I would literally fly in San Francisco every 6 months to make sure that I was getting my hair done with her. Now I have been in LA for the past couple of years, and I still make that drive to San Francisco every 6 months. I just got my hair done this past weekend and once again I am so in love with it! Thank you so...

Utterly disappointed. I booked from 2:30-430 for me and my friends birthday to get haircuts for the first time since pandemic has lightened up. 3 hours before they ask if we can do them at the same time and have an hour instead of the 2 I had already booked. I agreed due to their high reviews and it gave us more time to do other stuff. Traffic was bad and having never been here we ended up almost 15 mins late too which is part of why i was happy we booked 2 hours in the first place. So we get in don't get much of a greeting at all or even introductions to our stylists. Def not what i expect when I choose a place for its quality... It was rushed, and rough. Im tender headed and you cant just scrape a comb on my scalp. I felt i couldn't communicate with my stylist either. I tried to tell them how my shaved sides weren't even or even fully shaved and i didn't feel listened to and i gave up cause honestly i thought myself i would just fix at home.

If i wanted a fix at home haircut i would go to hair cuttery, not take my time to find a decent place. There are lines where you can see they didn't shave it all or how messy my ears are the back of my neck. It just felt like they didn't put any care or effort. Like it was pretentious and lazy. Even when i was offered a drink it was confusing and felt like snappy. Im 26 new to sf and have messy pandemic hair. I wonder if they didn't take me serious due to that, which is quite unprofessional and i wont come back. I really wanted this to be the place. But I have higher standards and expect more even, especially if I am paying quality prices. I expect to be greeted and introduced to the stylist. For the stylist to initiate a conversation aboutc the style and even a personable convo. A client should feel comfortable and relaxed. Like they can trust their stylist and spa. I felt like if i didn't say anything I would have left crying i felt so dismissed, rushed and not listened to. It felt extremely amateur for a place that has been open for so long. I tipped accordingly because we all deserve livable comfortable wages. And 2 stars instead of 1 because i do like my bangs. Thank you for that.

It took them almost 3 months to respond, and your response is so basic and unsympathetic or accountable. The bangs are nothing to rave about and the reason you mentioned it in the response is because it was the only positive thing I mentioned which really was due to it being a change I wanted not because a good job was done. Curtain bangs are a simple beginner hair technician skill. Dont try to lazily...