PNB Hanok Village Point — Restaurant in Jeonju-si

PNB Hanok Village Branch (Jeonju) If you're exploring Jeonju Hanok Village and craving something sweet, this iconic bakery is a must-visit. Established in 1951, PNB Pungnyeon Bakery is the birthplace of Korea’s beloved choco pie.

Signature Treats Original Choco Pie: A luxurious dessert blending soft marshmallow, sweet jam, and rich chocolate Strawberry & Chestnut Choco Pies: Premium variations offering unique flavors Other favorites: Traditional Korean treats like jeonbyeong, busse, and old-style bread

Final Note A delicious way to wrap up your Jeonju trip. Enjoying a choco pie amid the charm of the Hanok Village truly captures "the taste of Jeonju." Even with long lines, it’s a sweet experience worth...

전주 출신이라 전주 한옥마을에 위치한 풍년제과의 명물 초코파이를 잘 알고 있었기에, 영국에 거주 중인 가족들과 친척과 함께 오랜만에 방문했습니다. 풍년제과는 전주 한옥마을 중심에 있어 접근성이 좋습니다. 한옥마을을 구경하며 쉽게 찾을 수 있는 위치라 접근 자체는 편리했어요. 저녁 시간에 마감 전 방문했기 때문에 손님이 우리 가족뿐이라 붐비지 않았습니다. 또한 매장은 한옥마을의 전통적인 분위기를 살린 모습이었지만, 내부는 다소 협소하고 정돈되지 않은 느낌이 들었습니다. 가장 아쉬웠던 점은 직원의 응대였습니다. 초코파이를 비롯한 몇 가지 빵을 구경하려 했는데, 만지지도 않았는데 직원분께서 "눈으로만 보라"고 지나치게 강하게 말씀하셔서 당황스러웠습니다. 손님이 우리 가족뿐인 한적한 저녁 시간이었는데도 이런 불친절한 태도는 이해하기 어려웠어요. 오랜만에 가족들과 즐거운 시간을 보내고자 했을뿐인데 조금 당황스럽더라구요. 풍년제과의 명물이라는 초코파이를 기대했지만, 크기가 예전에 비해 작아진 듯하고 가격은 터무니없이 비쌌습니다. 한 개에 2,500원 정도였는데, 이 가격에 비하면 맛은 실망스러웠어요. 그냥 시중에 파는 초코파이와 별 차이가 없었고, 딱딱한 초콜릿 코팅과 크림, 잼의 조합이 특별할 것도 없이 평범했습니다. 가격 대비 만족도가 너무 낮았어요.

As a Jeonju native familiar with Pungnyeon Bakery’s renowned choco pie in Jeonju Hanok Village, I visited with my family from the UK and local relatives after a long time. Unfortunately, the experience was disappointing.

Pungnyeon Bakery is centrally located in Jeonju Hanok Village, making it highly accessible. It’s easy to find while exploring the village. We visited in the evening before closing, and with only our family as customers, it wasn’t crowded.

The shop retains the traditional charm of Hanok Village, but the interior felt cramped and somewhat disorganized. Even with no other customers, the space didn’t feel particularly tidy or inviting.

The biggest letdown was the staff’s attitude. While browsing the choco pies and other baked goods, without even touching anything, the staff sharply told us to “only look with your eyes.” This unfriendly demeanor was surprising, especially in a quiet shop with just our family present. We were simply hoping for a pleasant time together, so this left us quite unsettled. I had high hopes for Pungnyeon’s famous choco pie, but it disappointed. The size seemed smaller than before, and the price—around 2,500 KRW per piece—was exorbitant. The taste was underwhelming, barely different from a standard store-bought choco pie. The hard chocolate coating, cream, and jam combination was nothing special, offering poor value...

If you like the snack version of the chocopie you can get at the shops and the convenience stores, you must try these ones!! You have several PNB shops around so feel free to go to any. We bought some original chocolate ones and also matcha and chocolate one. The chocolate one was great, like a pro version of the snack one, a lot of chocolate flavour. But the match and chocolate one was amazing! I loved it so much I regret only getting one of this. You can take several as souvenirs as they last for a while, so feel free to indulge! The lady recommended, on top of the chocolate one, the matcha and the cheesecake ones. Maybe next time I also need to try...