Jovanni Vazquez already owned several successful restaurants when he opened Topsy's Drive-In at 6270 El Cajon Boulevard in San Diego in 1941. Several more Topsy's were opened and eventually renamed Vazquez(after Jovanni's last name). By the late 1940s, Jovanni's locations had developed a circus-like décor featuring drawings of a starry-eyed clown. In 1947, Peterson obtained rights for the intercom ordering concept from George Manos who owned one location named Chatterbox in Anchorage, Alaska, the first known location to use the intercom concept for drive-up windows. In 1951, Peterson converted the El Cajon Boulevard location into Jack in the Box, a hamburger stand focused on drive-through service.5]While the drive-through concept was not new, Jack in the Box innovated a two-way intercom system, the first major chain to use an intercom and the first to focus on drive-through.[6] The intercom allowed much faster service than a traditional drive-up window; while one customer was being served at the window, a second and even a third customer's order could be taken and prepared. A giant clown projected from the roof, and a smaller clown head sat atop the intercom, where a sign said, "Pull forward, Jack will speak to you." The Jack in the Box restaurant was conceived as a "modern food machine," designed by La Jolla, California master architect Russell Forester.[7Quick service made the new location very popular, and soon all of Oscar's locations were redesigned with intercoms and rechristened Jack in the Box restaurants. Peterson formed Foodmaker, Inc. as a holding company for Jack in the Box in 1960. At this time, all Jack in the Box locations—over 180, mainly in California and the Southwest—were company-owned. Location sites, food preparation, quality control, and the hiring and training of on-site managers and staff in each location were subject to rigorous screening and strict performance standards. In 1968, Peterson sold Foodmaker to Ralston Purina Company. In the 1970s, Foodmaker led the Jack in the Box chain toward its most prolific growth (television commercials in the early 1970s featured child actor Rodney Allen Rippy) and began to franchise locations. The chain began to increasingly resemble its larger competitors, particularly industry giant McDonald's. Jack in the Box began to struggle in the latter part of the decade; its expansion into East Coast markets was cut back, then halted. By the end of the decade, Jack in the Box restaurants was sold in increasing numbers. Around 1980, Foodmaker dramatically altered Jack in the Box's marketing strategy by literally blowing up the chain's symbol, the jack in the box, in television commercials with the tagline, "The food is better at the Box".[8]Jack in the Box announced that it would no longer compete for McDonald's target customer base of families with young children. Instead, Foodmaker targeted older, more affluent "yuppie" customers with a higher-quality, more upscale menu and a series of whimsical television commercials featuring Dan Gilvezan, who attempted to compare the new menu items to that of McDonald's and other fast-food chains, to no avail; hence "There's No Comparison", their slogan at the time. Jack in the Box restaurants were remodeled and redecorated with decorator pastel colors and hanging plants; the logo, containing a clown's head in a red box with the company name in red text to or below the box (signs in front of the restaurant displayed the clown's head only), was modified, stacking the words in a red diagonal box while still retaining the clown's head; by about 1981 or 1982, the clown's head was removed from the logo, which...
Read moreJust went through ordered a couple of sandwiches and an order of curly fries. First the girl on the drive through was on her phone the whole time. She would at least pull the phone away from her face when she was talking to us. But then go right back on it. Saw her open the bag and place the two sandwiches in the bag. Get home (3 blocks away) go to pull all the food out to eat..turns out they just literally threw the old fries in the bag. No fry bag or box anywhere. What the heck! This is a brand new location! How does this even slide? What kind of training have they been given? Tried to call to bring this to their attention as I did not want to drive back again...no one answered. I let it ring for 2-3 minutes and no one answered. We tried to call twice! No answer. Make it to the burger... No where near fresh. So we decided to go back. We go in this time. Greated by the manager on duty by her walking over and saying yeah. Who in any customer service compacity greats their guests by saying yea. If I walked up to one of my tables while serving and said yea, I'd be fired in a heart beat. Then she tried to tell us the fries were in the paper. There was no paper. We know what the fry paper looks like. They said they would make the burger fresh. We stood at the counter and watched the cook pull the patty from the holding drawer. This patty at the end was fresher. Nowhere near a fresh made...
Read moreSo I tried doing the survey that comes on my receipt but the code is not valid so that's the first red flag. I went to this location on Saturday 1/20/24 around 9pm, it was somewhat busy with about 4 cars in the drive thru waiting to order, when it was my turn to order the girl taking the orders was very annoyed and pushy, I ignored it. But when I got up to the window she continued to be very short and annoyed. I waited almost 10 minutes for my food and when the other girl brought my food she asked me if I wanted any sauce which I told her what I wanted. The annoyed girl heard her and told her "Don't give her that much because...." I didn't catch the rest but she caught herself too when she realized I was staring right at her saying that. The girl handling my food proceeded to give me one ranch when I clearly ordered enough nuggets and tenders to require more than one. I had to ask for more. The receipt said the cashier (the rude girl) was Jazmine. She needs to get some more training on customer service. I will not go back to this location. The only reason I gave two stars was because my order was correct and seemed to be...
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