💡 Executive Summary
The Essential Smoothie is clearly made with high-quality ingredients and offers real wellness benefits — but the current price of $49.99 for a single 16oz drink is overpriced for the average consumer in Conyers. This proposal recommends a more market-aligned pricing structure and enhanced customer experience to help communicate value, increase daily sales, and build long-term brand loyalty.
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⚠️ Key Challenges • $49.99 price point doesn’t match local market expectations for a smoothie, even with health benefits. • Customers aren’t guided through what makes the drink special or worth the price. • First-time customer experience lacks engagement, leaving customers unsure, not informed.
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🧊 Customer Experience (First-Time Visit Feedback)
As a first-time customer: • I spent 5 minutes studying the menu with no greeting or assistance. • I was genuinely curious about the Essential Smoothie, but the price felt excessive for a single drink. • No one offered help, insight, or encouragement to understand or try it.
Bottom line: The product might be worth it — but if no one explains why, and the price creates hesitation, customers are likely to walk away.
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✅ Recommendations: Improve Service & Presentation Welcome Everyone Greet customers within 10 seconds to make the space feel warm and intentional. Educate in Real Time If a customer is browsing, say: “Our Essential Smoothie is packed with premium healing ingredients. If you’re into wellness or detox, I’d love to break it down for you.” Highlight Benefits Clearly • Use signage or QR codes explaining ingredients like sea moss, ashwagandha, elderberry, etc. • Offer printed cards or a visual menu guide for newcomers Offer Tiers or Entry Points People want to support — they just need a way in that feels financially fair and risk-free.
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💰 Pricing Restructure Proposal
The $49.99 smoothie may be backed by benefits — but to grow the business, you need more people buying more often, not fewer buying once. 📢 Positioning the Change (Sample Messaging)
“Our Essential Smoothie is packed with over 10 superfoods and functional ingredients — but health should never be out of reach. We’re making it more accessible so you can reset your wellness, your way.”
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🏆 Final Benefits • Keeps the product premium without pricing out your audience • Attracts more first-time customers and encourages repeat visits • Supports community growth and brand loyalty • Leads to higher daily sales and better word-of-mouth
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✊ Final Note
The drink is powerful. The ingredients are special. But the experience, pricing, and presentation need to reflect that clearly and fairly. People want to support you — give them the service, pricing, and confidence they need to keep coming back.
Let’s turn one-time curiosity into...
Read moreI feel like the best person to critique and establishment is someone who generally enjoys what the establishment has to offer but sees room for Improvement to the customer experience. I come here about three times a week for the past year. We have to do better about customer service when dealing with each other. It’s beyond frustrating Whenever you can’t get clear, helpful communication about your smoothie. Anytime you ask questions it seems like it’s too much of a bother to really be helpful. These smoothies are not cheap. So for me to make the decision not to make a smoothie at home and come into someone else’s business and spend $20 on a smoothie and some shots, all I need is basic customer service. When I asked about The excess smoothie left in my 20 g of protein, I didn’t really get a clear answer other than the fact that extra ice could stretch it out. That’s fine if extra ice stretches it out, but we’re still not addressing the fact that a portion of my protein is now being dumped out instead of being given to Me. I understand this can sometimes be common issue in smoothie establishments of having to specify that you want your excess, but it shouldn’t be something I have to request. If you don’t understand nutrition a little , it doesn’t make much sense to be in a smoothie shop where people are typically coming for a healthy option. Just a little understanding of health and the ingredients you are serving customers would leave you clear that no one Paying for extra protein and other extra ingredients, want to have any portion of those ingredients left. Just about enough for another cup. This would make sense if ingredients were added after the smoothie was made. Overall, the smoothies are great, and everyone is generally pleasant, but the attitude and effort towards customer service just needs to be better. This is the only experience I have had where I feel the need to say that. Just the first time I’m finally making a point to...
Read moreI was excited to see this near the gym and thought I'd give them a try. I wish I had not. I ordered a large Tension Tamer that was under the category of 8.99 [but really had $7.99] on the pic with no size mentioned, so when I saw it listed under the Large section for 8.99 then I assumed [being my first time there]. The bill came to 10.15 so I asked them to explain to me why?? The cashier didn't know what to say and finally another personnel came forth and explained they haven't updated the prices listed on the board. I exclaimed 'how was I suppose to know that' she said its been like that for a while. I told her they shouldn't expect people to know what's not displayed. I wanted to give it back but I was so frustrated, I just left. Why wouldn't someone say something once I made the order or put a side note somewhere with updated prices. YOU CAN NOT EXPECT FIRST TIME VISITORS TO KNOW CHANGES IN YOUR PRODUCTS, IT'S NOT OUR PLACE TO ASK EACH TIME IF THERE ARE ANY PRICES CHANGES, THEY SHOULD BE PROPERLY DISPLAYED. SHE DIDN'T EVEN OFFER TO REFUND THE DIFFERENCE. I WON'T GO...
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