4.0 Ice Cream & Drinks — Restaurant in Doraville

Located in the H-Mart plaza in Doraville among many other tea and dessert shops, this place has so much potential and could have been a hidden gem. But the inconsistency in product availability, inconsistency in product quality, the lack luster service and shorter hours of service make it hard for a customer to want to return.

Their menu is limited. And unlike the name, for a while now they do not serve ice cream. They do have unique drink options. The sugar level on most drinks are not as sweet compared to most bubble tea shops. We got 100% sugar for the Mochi Sesame drink and it tasted like 0 to 30% sugar. The signature drinks are so thick with toppings that it feels like you're eating a pudding/custard dessert through a straw.

This shop opens an hour later and closes an hour earlier than most nearby tea shops. Their prices are also higher at around $7.50-8.00 a drink.

All of the above could be and have been overlooked for the right drink. However I'll draw the line here. I arrived inside the shop at 8:52pm today (closing time at 9:00pm) with about 4 people waiting to receive their drinks. I was quickly turned away because they are closed. When I stated that it's 8:52 and their closing time is stated at 9:00, they response that they actually close at 8:50.

I have no issues with shorter closing hours and will respect the time you want to stay open. However it's not okay and frankly rude to state everywhere that you close at a certain time and then refuse to provide service within that allotted time. I will not...

I came every week, order exact same thing every time. But today, they didn’t seemed to follow the notes for the reduced sugar level, and didn’t take responsibility for it. It tasted significantly sweeter than before but they claim it’s due to the foam and the bubble. I’ve ordered it like 20+times before at least, I know how it supposed to taste with foam and bubble. I’m not expecting to taste zero sweetness, even with 0% sugar I’m expecting to taste some mild sweetness. But this first couple sip has made me threw up on its sweetness and my heart racing. Just Disappointed at its customer service. For $7 dollar drink, this is the kind of customer service you get? Used to love this place and brought friends over all the time. Just decided it’s not worth it. updated review: got an apologetic call from the manager and she seemed very empathic and trying to find out the root cause of the inconsistent product sweetness. I think I will give it another try.

Update - 08/17 I kept coming back for the same thing since the soybean milk tea don’t seem to be ultra sweet anymore. Until... discovered plastic piece from my milktea that scratched my tongue and I almost swallow it. It look like a part of milk carton but I don’t know for sure. Beyond disappointment. Left a message,...

4.0 Ice Cream & Drinks is located in Doraville, GA in the H Mart shopping plaze near the Bransdmart off of Buford Hwy.

A 4.0 translates to a perfect GPA. Let's see what grade they get.

I'll start with the interior, which I really liked. It had great lighting. I enjoyed the balance of gray with the wood tones.

This place has barely been open so they don't quite have their full menu available just yet. The menu is basically a mix of Milk Tea, Fruit Tea, and other desserts like Ice Cream (obviously!).

I've only ordered the Osmanthus Green Tea. I usually go for No Ice, 50% on Sugar, and with Grass Jelly added. Osmanthus is flower native to East Asia in case you are wondering. They have the Osmathus in the tea milk tea itself I believe, it's hard to describe the texture of it as it acts as a topping, it reminds a bit like cake to be honest. Anyways, I could be completely wrong with that description, the drink itself is delicious though and is definitely my go-to drink at 4.0.

Overall, I definitely recommend 4.0 Ice Cream & Drinks. It's a solid 3.85 in my book for a GPA and possibly higher marks once the full menu is available.

As always thanks for reading!...