BRICS — Restaurant in Indianapolis

BRICS was one of the best ice cream joints in the city for the longest time. Great ice cream, great location, good vibes. That was until the managment decided they needed to put in one of the loudest, most useless novelty menu displays one could think of.

The new display consists of a rotating menu with hundreds of flapping clattering letter cards. It takes about 30 seconds for the display to change then it stays still for about 10 seconds before rotating to the next item. Because of this, there is a CONSTANT clacking droll that you need to yell over. Now mind you, this is purely aesthetic. It can't actually serve it's function as a menu because it can really only show a few words at a time. So they have printed paper signs taped up so people can order without having to wait the 5 minutes for the menu to cycle through all the items, plus a few "cute" supperfluous notes like "Welcome to BRICS! 🍦".

Whatever middlemanager idiot decided they needed to drop thousands of dollars on this monstrosity needs to get a grip on reality. Sacrificing simple and practical charm for an expensive, impractical gimmick that fills the atmosphere with noise is such an out-of-touch move. Work a shift scooping icecream under that thing and reasses your...

BRICS (Broad Ripple Ice Cream Station) is located right off the Monon Trail in Broad Ripple...as the name suggests. It's busy, even during non-peak hours...they go by a ticketed numbering system for service, which is smart. Friendly staff that serves up creamy, delicious, and generous portions of ice cream. Judging by the label I saw on the side of an ice cream box, I believe the ice cream comes from United Dairy Farmers (UDF) based out of Cincinnati.

I ordered the Tour de Brics...a sample of four different ice creams of your choice. I thought this would be smaller than what I turned out to be...they served up two scoops per flavor! All of that for only $7...it could have comfortably served three people.

The chocolate was, well, chocolate. The Locomocha Chunk was coffee ice cream with chocolate chunk...the coffee taste was a bit odd to me, more reminiscent of soy sauce to be honest. The cookies and cream was as it should be. The peach ice cream tasted like real peach (not artificial) and had huge chunks of peaches.

Great spot to bring the family to if you're in the area. One of the better spots for ice cream I've found in...

Wow, I understand why this is one of the best ice cream places in Indy! The scoops are huge! There are so many choices it reminds me of the old Baskin Robbins 31 flavors. And they'll make a shake out of any combination you like. I especially appreciate unusual flavors and while most of their choices were fairly traditional or slightly different takes on the traditional there was one flavor my daughter pointed out sounded right up my ally. I don't even remember the name I just remember carmel, grapefruit and hops. That's right, I hate IPAs because I can't stand the hoppiness but turns out I think it makes fantastic ice cream! I'm guessing it's a special seasonal thing but my family and I can vouch for the yumminess of many other flavors too. I also appreciated the reserved parking spaces in Broad Ripple and the the ample (for a tiny ice cream place) seating, although I'm sure it still gets crowded in the summer. There was only one person working the counter when we were in, late on a Saturday night, and making shakes is not an incredibly quick process, I felt bad for her but she handled it...