AVA Beach Bar — Restaurant in Long Branch

I rarely leave a review of an establishment, however I think the owner of this business should be aware of the horrible way their waitstaff/ bartenders treat their customers. We were a party of 4 that came to your bar today at approximately 3 PM. There was an impending storm so the bar wasn’t very busy. We came to order some drinks and some food and hopefully watch the soccer game. . While we were waiting for a bartender, any bartender , to take our order… my friend politely asked this bartender (guy in this photo) if he could please change the tv station to the soccer game. Instead of just saying he couldn’t or sorry I can’t … he was arrogant and rude and said that he “just spent the last 15 minutes trying to change the Channel to a Yankee game on the other side of the bar. He’s not here to change channels, it’s not his job to change the channel and that hes too busy and has a job to do “ and he walked away. Who speaks to customers like that? He then proceeded to ignore us for 20 minutes. (Check your video cameras) he continued Walking past us and serving any newcomer that came to the bar making a point not to take our order. We were not disrespectful, we didn’t act like jerks, but he went out of his way to ignore us and act in a dismissive manner. We tried to get the attention of the other bartender who also ignored us. After waiting nearly 30 minutes in total without any service at all we left. Before leaving I made a point to tell the bartender (pictured) that he was very rude and his customer service skills are unacceptable. He is very arrogant and unprofessional and with a personality like that shouldn’t be in a customer facing role. I think you should know that you have very rude bartenders at your business and I hope you make better choices in hiring and training the people you have representing your establishment. I am posting his picture because he refused to give us his name . So here you have his photo in...

Great music and atmosphere but service needs serious improvements. We came for a good time but the service experience was disappointing and uncomfortable.

We ordered two cocktails from someone behind the bar. After waiting 15 minutes with no update, we politely asked an older staff member—possibly the manager—for help. His response: “He’s not the bartender,” and he walked away, continuing to serve others without offering any assistance or even an apology. His attitude was unnecessarily dismissive.

In the meantime, he served over 10 people who arrived after us, ignoring us even when we tried to get his attention. We tolerated this for 30 minutes before he finally came over to ask what we wanted to drink—as if nothing had happened.

The only positive part of the experience was a younger, blonde barback who kindly explained he wasn’t the bartender but helped direct us to the right person. That’s the kind of professionalism and care that hospitality should be about.

Sadly, when we tried to thank this barback later for his professionalism, the older bartender made a sharp, dismissive gesture toward him, as if to silence him, and then followed up with a patronizing “What were you talking about?”

This behavior is unacceptable in a place that clearly invests in great music and ambiance. Guests come not just for drinks but for the full experience. A great venue deserves staff and leadership who understand that hospitality is about making people feel welcome, not dismissed.

We can tolerate more than you think including slow service or even mediocre drinks but not a lack of basic respect and...

Me and my friend decided to go here for a drink and to grab something to eat. Both of us are 22 years old, but look significantly younger. From the second we walked into the bar we were given a hard time. The male bartender gave both of us a dirty look while asking for our ids before we even sat down. fine. We then go to order a drink, takes at least 10 minutes while they are serving every other person that comes to the bar, not to mention there are not many people there. We were sitting right in front of the computer and they were blatantly ignoring us to our faces. My friend asks for a drink, as I ordered first and they did not have one ingredient for the drink, therefore refusing to make it. I have never been to a bar that has done that, any other place has offered a sub for the ingredient or has offered to make something similar to the persons interest. Then, we were not given a food menu, we did not even know food was available until the older men in their 40s got their food. We then asked three different servers over the course of 30 minutes to take our food order when they had a chance. A few minutes later one of the bartenders we asked comes up to us and goes "do you girls have a tab open or are you ready to go?" right after we asked not one but three people for a food menu? The drinks were good, but not worth the disturbing service. I have never been somewhere with such disrespect for...