Paloma the Bakery — Restaurant in New York

I am astounded by the service I witnessed when I was at this bakery, specifically by the "register guy" and the "coffee bar employee".

I came to this bakery to specifically try their matcha chocolate croissant that was a weekend special. When I got to the counter to order, they didn’t have any on display and I asked if they ran out for the day. The Register Guy asked the bakers if they were going to make more and the bakers said yes - it would just be about 15 min. Register Guy said I could just wait around and come got one when they were ready. I asked if I could just pay for one now with my coffee and just get it when it was ready since I was just sitting around the coffee bar, and he said no, they didn’t do pre-orders. That seemed fine; I just got a coffee and he told me to just come pay for the matcha croissant when it was ready.

About 25 min later of waiting, the matcha croissant batch came out, but there were only 3 of them. I immediately walked up to the coffee bar to order it, and there were 2 customers just there regularly. The first person currently ordering asked what that pastry was and Coffee Bar worker said that 2 of them were "reserved" and called-in for! Which set off red alarms on my head cause I was told 25 minutes ago that I could not "pre-order" one with my coffee. After confusion and back-and-forth from Coffee Bar Employee and the Register Guy, they told the current customer ordering that she couldn't buy a croissant, and I thought it was cause the Register Guys saw me in line and knew I was waiting to get one (as I was waiting around cause he told me to!). Then next girl ordered and she asked to buy a croissant, and he sold it to HER! ???? I was so confused. When I got to the register I asked if I could get one too and he said, "sorry, those are reserved." And he definitely remembered that he told me to wait for one cause he said to me "Sorry, I didn't know this batch was only going to have 3."

What just happened?? Why would he sell the croissant to one person who was not waiting for it, but deny it to the person in front of that person, AND not sell it to the one person he told to WAIT for it??? Also, the fact that that whole cafe went back on their word that they did not allow pre-orders! I was physically there to order it, but they didn't let me buy it but allowed people to call-in and purchase??

And the whole time I was waiting at the bakery, they kept on messing up people's orders.

In the end, I was basically instructed to waste 30 min of my time here. I will not...

Matcha lovers… RUN to Paloma for the richest matcha pastry—a dreamy collab with Kettl Tea.

I picked up a few pastries and every single bite left me in awe. Paloma has instantly earned a spot in my top 5 bakeries in NYC. The creativity and craftsmanship behind each pastry really shine.

Pro tips: Get there early if there’s a specific pastry you want, as the popular items sell out fast. Head to their bakery location (163 Nassau Ave) for more sufficient pastry options.

＊Matcha Chocolate Croissant $8 Intensely earthy and bittersweet, the rich matcha flavor amazed me. You could tell from the deep green color that they didn’t skimp out on matcha. I heard they went through tons of recipes to perfect the matcha terrine texture.

We all know how much the price for matcha has gone up lately. $8 for this level of matcha pastry is such a steal.

＊Wagyu Gruyere Croissant $9 This weekend-only wagyu gruyere croissant felt like an elevated take on a breakfast croissant. It was flawlessly flaky and not greasy at all. I also loved the pickle!

＊Black Sesame Pinwheel $6 One of their most popular pastries! Beautifully laminated and spiraled, it was filled with black sesame cream. While the flavor was good, I’d say the black sesame wasn’t rich or nutty enough in Asian standards, or if you are into a more intense black sesame flavor like me.

＊Pain au Chocolat $6.75 ＊Croissant $4 I was told they use only the best butter and top-quality ingredients in their pastries. Their laminated pastries were flawless: perfectly layered, incredibly buttery, and flaky...

Hey Ruben you’re not working to serve the community you’re doing this to enrich yourself. You are precisely the kind of new business that is driving up the cost of living. Not posting prices like you did when you first opened in the neighborhood during covid is a pompous signal you no longer care about community accessibility. You only want clientele who don’t need to ask for prices in the wake of record inflation. That is pretentious and contributes to the gentrification your business is a poster child for. Taking up so much space on the narrow sidewalk with your obnoxious sign and tables at this particular location is not a service, no matter how many cringe pottery classes you host. Nassau ave is an artery for working class people that need to get to and from the subway. Oh, and Ruben no one’s hiding behind a keyboard I’ve confronted you about these issues in person and your ignorant response was as arrogant as the last one you typed up. Keep playing into the self important coffee shop owner stereotype, theres plenty of competition thats got much better character than you. Eventually, people...