This is soo cool (and Free)
3D Cat Cross Shinjuku Space is one of Tokyo’s most playful and surprising modern attractions — a massive digital billboard that comes to life with a hyper-realistic three-dimensional cat. Perched high above the bustling Shinjuku pedestrian crossing, this giant calico cat appears to leap, nap, and peer curiously down at passersby, creating a perfect blend of urban energy and high-tech artistry.
Located near the east exit of Shinjuku Station, the display has quickly become a must-see for both locals and visitors. The realism is striking — thanks to the curved LED screen and ultra-high resolution graphics, the cat seems to extend beyond the screen’s edges, giving the illusion of depth. Whether it’s stretching lazily, batting at unseen objects, or curling up for a nap, the animations run in a loop throughout the day, with different “performances” at various times.
For photographers, the challenge (and fun) is capturing the cat against the backdrop of Shinjuku’s neon chaos. A wide-angle lens can help frame the scene with the surrounding signs and crowds, while a telephoto or zoom lens lets you focus on the cat’s expressions in crisp detail. Shooting in the evening, when the lights of the district are in full glow, creates striking contrasts — the cat’s bright fur against Shinjuku’s rich blues and pinks.
The location is busy, so you’ll need patience to secure a prime shooting spot without obstruction. Standing across the street at a lower angle often gives the best perspective for a “looking-up” composition that emphasizes the 3D illusion. Videographers will also find it rewarding to record short clips, as the cat’s subtle movements are part of its charm.
More than just a billboard, the 3D Cat Cross Shinjuku Space is a symbol of Tokyo’s love for mixing pop culture, technology, and street life into something whimsical and unforgettable. It’s a short stop, but one that delivers a lot of personality — and a guaranteed smile — in the heart of one of the busiest districts in the world.
If you’d like, I can also prepare a Shinjuku photo-walk guide including this spot and other nearby...
Read moreCross Shinjuku Space is a multi-purpose venue located in the Shinjuku area of Tokyo, Japan. It is primarily known for hosting a variety of events, including concerts, theatrical performances, exhibitions, and other cultural activities. The space is designed to accommodate different types of events and is equipped with modern facilities to cater to the needs of performers and audiences alike.
Key Features:
Event Space: Cross Shinjuku Space offers a versatile layout that can be adapted for various types of performances and events. This flexibility makes it an appealing choice for both established and emerging artists.
Location: Situated in a bustling area of Shinjuku, the venue benefits from high foot traffic and easy access via public transportation, making it convenient for visitors.
Cultural Hub: The venue often features a variety of programming, including music concerts, dance performances, art exhibitions, film screenings, and more. It plays a role in promoting cultural activities and supporting local artists.
Community Engagement: Cross Shinjuku Space is also involved in community-oriented projects and events, encouraging participation from local residents and fostering a sense of community through the arts.
Modern Facilities: The venue is equipped with state-of-the-art audio and visual technology, ensuring that performances are of high quality and providing a great experience...
Read moreIn the heart of Tokyo’s hyper-visual Shinjuku district, just outside Shinjuku Station’s east exit, lives a digital legend: the 3D giant cat that "sleeps," "wakes up," and sometimes even "meows" from a high-definition curved billboard above the Cross Shinjuku Vision building. It’s a purr-fect blend of tech, cuteness, and Tokyo eccentricity.
This isn’t your average screen ad—it’s a 4K, curved LED display designed to create a hyper-realistic 3D illusion of a massive calico cat hanging out between advertisements. Thanks to the screen’s shape and the high frame rate, the feline actually looks like it’s poking its head out from a physical ledge, blinking, stretching, or napping across the day.
Sometimes it's playful, other times chill, but always a little hypnotic.
📍 Outside Shinjuku Station (East Exit), atop the Cross Shinjuku Vision building
⏰ The cat appears between ad cycles, roughly every 15 minutes or so throughout the day.
🕐 Best viewed from across the street to get the...
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