FERA — Local services in Columbus

Fera is new to the neighborhood but the owner, Jason, has been working in boutiques in the neighborhood for the past 15 years. The shop is beautiful and is stacked full of handmade denim (raw selvedge styles as well as more contemporary fashion forward styles). He also stocks great gifting items like Boy Smells candles, hats, intimates, cool tee shirts, and locally sourced mud-cloths and scarves. His friend Jeremy (Loft 9) is a hairstylist who occupies the barber's chair in the back of the store. Between the two of them, its just good vibes all around. There is also a guy with long blonde hair who is there on the weekends who I've seen in various boutiques for the past 5 or 6 years as well. This shop is truly something special and is definitely what Columbus has been starving for for quite some time now. Oh... and did I mention they spin...

Can’t say enough good things about this place. Over the years, I’ve consistently been introduced to pieces of clothing that add to my everyday drawer (basics, jackets), and push me out of my comfort zone (things I wouldn’t have looked at without a staff member pointing it out). I NEVER feel pushed into buying anything, and the owner Jason’s passion for high-quality sustainable brands is palpable. The care is palpable. If I’m not feeling something I’m trying on, my appreciation for the thing can still exist, and I want to return again and again, because no one’s up my butt trying to sell me something—the staff is an extension of the owner, truly giving a person space to shop but always there to help, suggest, and introduce. FERA opened the same week as lockdown, and managed to stay open thankfully…wishing them continued success...

Great shop, Jason (the owner) has a clear and forward-looking vision of what he wanted to bring to Columbus' retail fashion scene with Fera. A great curation of denim and other apparel for men and women (with an emphasis on high-quality jeans). Jason is very helpful, extremely knowledgable about his industry, and always down to hear about what you're looking for, providing solid guidance and service so that you get the right fit. Not to mention the shop also houses a barber's chair in the back of the shop, where his friend runs his salon Loft Nine (look them up on IG).

The shop itself is very nicely designed, with indigo motifs, plants and references to denim culture thoughtfully placed all throughout. Well deserving of a visit, whether fashion is your passion, or you're just looking for that pair of...