Toys"R"Us — Local services in East Rutherford

Underwhelming even considering the nostalgia this is supposed to bring.

While TRU was a terribly mismanaged business that eventually went under, there have been TRU 'express' locations and rumors of a relaunch for some time. Unsure of the specifics, but eventually this location in the American Dream mall came to be. Upon hearing it, I decided to take my son here and his reaction was the same as mine - 'eh'.

As much as TRU was mismanaged and didn't hire the best in store employees, I always was saddened that kids and future generations wouldn't have this place around, so I always rooted for a return with hopefully lessons learned. I was happy upon hearing that there was one here, but indifferent once experiencing this. I get it that for some the nostalgia might outweigh all the cons here, but simple nostalgia wasn't enough for me to overlook all the negatives here.

While it was fairly well stocked and the shelves were full, the stock in general is outdated (at least the sections we checked) - meaning you'll find some things that were relevant/popular maybe 3+ years ago, but not as much for current. Maybe it changes for the holidays, but for the time we went, it wasn't all that great. So if you're looking for the latest, you're likely not to find that here. The prices were what they were.

There are two floors here, but both floors are not the same size and the first floor seemed to have less 'toys' than the second floor.

There were several employees here, but we had zero interactions with anyone.

There are some spots on the outside for the kids to take pictures with Geoffrey statues.

Again, this is located in the American Dream mall - so if you're going to the mall, then coming here is probably worth it but if this was a stand alone, then it wouldn't be.

Again, this is worth going to just go at least once - but if you're expecting TRU of old, you won't...

The absolutely delightful store manager Barbara, and her staff provided me with the utmost in customer service. I had an issue where 2 of the items I purchased for my godson were ringing up incorrectly. I didn't want to tell him no after he chose what he wanted and they rang up for way more than what I expected. So I bit the bullet especially since it was for my godson after all. But I definitely left with an underlying feeling of sticker shock. I came back for a different purchase the next day and the employee at the counter this time immediately knew something was wrong with the prices I had paid yesterday and took me downstairs to speak to the store manager. Barbara was just fantastic, she must have spent about half an hour looking into the issue and assisting me. She refunded me for the incorrect pricing, was extremely apologetic, and overall was just so professional and kind. She made it such a pleasant transaction that I purchased even more items and left the store in such a great mood. This is the kind of service that is so rare to receive these days, and I want to commend Barbara and her staff for really going the extra mile to correct the situation and make it an absolutely wonderful shopping experience at their store. Although I'm not always in the area, I will definitely go out of my way to shop at and support this location going forward. If only every store provided customer service like this! Thank you so much once again...

Knocking off 1 star... they now charge money for shopping bags. bags should be free for 2 reasons.. Number one... encourages longer shopping visits (buying more toys). And secondly, free store shopping bags are FREE advertising to the brand Toys R Us.. everyone I walk by in the mall when carrying a bunch of free toys r us shopping bags filled with toys will be thinking about visiting Toys R Us. But if u charge money for a free bag, I won't buy it which limits what I can buy to what I can hold in 1 hand. End of update..3/18/2023

..,.... Thank you for opening another Toys R Us! This is a large location. Not as big as the old 1980s locations in Paramus, but this is a good start! Tons of toys for all ages! Small cafe opening soon. Awesome slide from fl2 to fl1 opening soon!

Quick question.. where are the bikes, trains and video games? Only video game i saw was the micro cabinet for Space Invaders. I didnt see any bikes. I didnt see any trains... oh well. As i said above.. this is a start, and it is a good one. Bring back a Paramus Toys R Us and bring back the bikes, trains and video games 🙂

Pros: Big store Lots of toys Employees showcasing new toys Play areas Lots to choose from Friendly employees Good pricing Elevator Fun!

Cons: Need more toys r us...