Beautiful Earth — Local services in Fort Bragg

What an incredible gem (pun intended) of a store hidden in Fort Bragg. Probably my new favorite shop. My family and I are just getting into collecting minerals and so we just couldn't get enough of this place. The owner was super helpful and friendly and gave us advice on how to get started with the hobby. We bought way too much here, but everything is very reasonably priced. I always felt like I was getting the better end of the deal. We seriously spent hours in here and then came back a couple days later to see (and buy, of course) more. When I came back, I was looking for a specific specimen and didn't quite like the ones displayed, but they let me look through boxes of them to find just the right one that I loved. I bought a display cabinet for my home just to show off the cool stuff I got at this store. Definitely worth a visit if you're...

The woman working behind the counter was so sweet and helpful. This shop is truly a gem (pun intended) in Fort Bragg. The store itself while small has all available space used well and there are items everywhere. The prices are great, the displays are beautiful, I really can't recommend this place enough. If you go in make sure to check the drawers, I forgot and when I asked for a slice of petrified wood, I was shown the drawer where it was located and I realized every drawer has so many things inside them! I could have spend hours in this store just looking at all the items

Far and away the best rock shop I’ve ever been to. I travel to Fort Bragg frequently to visit family and do “recreational ethnobotanical fieldwork” and every time I make sure to stop by and pester Gary and Rob with my endless questions and chatter. This is NOT a metaphysical crystal shop, but a collection of scientific specimens operated by scientists. Gary is a geologist and Rob is a paleontologist.

The small space is extremely well stocked and organized, with plenty of back stock just waiting to be put on the shelves. From small, inexpensive specimens (there’s a whole cabinet that is $4 or less) up to over $10,000; you’ll definitely find something worth bringing home. Each specimen comes with a card that includes type of specimen, location collected, and even the...