Azaria Bridal — Local services in Freehold Township

If I could give zero stars, I would. To the owner trying to gaslight us — save it. Let’s be clear:
You were not there during our visit. So stop pretending to know what was said or how your staff behaved. Your version of events is completely false and reeks of desperation to cover up an embarrassing failure on your part. What really happened: • We walked in and were immediately ignored. Your staff was literally eating at the desk instead of working — not helping, not prepping, not greeting. Just sitting around while we stood there awkwardly. • The bride was excited to try on dresses — until she was met with cold stares, snarky responses, and zero professionalism from the women at the checkout counter. She apologized for being late and asked three times if it was okay to proceed. Not one ounce of compassion or courtesy was shown. • Your team’s job was to make this a supportive, joyful experience. Instead, they added to the bride’s stress and made her feel like a burden. • The zipper incident? It wasn’t her leggings or her body — it was a tag that got caught. And your employee had just stepped in after the maid of honor had been helping for 10 minutes — because no one else could be bothered. • And no, our two-minute restroom break has nothing to do with any of this — weird that you even mentioned it. • We arrived at 5:55 PM after calling ahead and were told it was fine to come in. We were gone before 7 PM. Your timeline is false. • The bride wasn’t even given a chance to see herself in the mirror before being rushed out of a dress. How is someone supposed to say yes when they’re treated like they’re in the way? From start to finish, the energy was cold, rude, and completely unwelcoming.
This wasn’t just bad service — it was humiliating and emotionally exhausting for someone preparing for her wedding. And we’re not alone. Plenty of other reviews say the same thing. You can try to dismiss or deflect, but the pattern is obvious. If you truly care about your business, maybe try watching the security footage and see how your staff acts when you’re not around. Stop rewriting the story.
Own what happened.
Others deserve to know.

SEE INTERACTIONS ABOVE

So let’s get this straight: the so-called “response from the owner” was actually written by the very manager we dealt with — the one whose behavior triggered this review in the first place. That’s not just dishonest — that’s pathetic self-preservation. You didn’t identify yourself upfront. You spoke in third person, pretending to be someone else, and only owned up to being present after you got called out. That’s not accountability — that’s a weak attempt to avoid consequences for your actions. Keep in mind, it takes a lot of energy and emotional weight to leave a negative review. But this wasn’t a minor inconvenience — it was an experience so appalling, so degrading, that it deserved to be seen. And no, this isn’t a “local business.” Your inventory is mass-produced in Chinese sweatshops and sold at a markup under the illusion of boutique quality. Let’s not pretend otherwise. What’s really embarrassing is your pattern: you fight every bad review, deny everything, and try to gaslight the public instead of taking responsibility. That’s not just unprofessional — it’s shady. It’s genuinely laughable that instead of doing the bare minimum — helping the customers physically standing in front of you — you are more focused on scrolling through your phone, drafting your next excuse. Just another glaring example of the incompetence, inattentiveness, and outright disrespect we experienced in your store. Maybe instead of fabricating timelines, deflecting blame, and insulting customers, you should try something radical: apologize. Because everything you’ve done in response to this has only confirmed the truth of our review — and made it clear you’re far more concerned with covering your tracks than with actually...

I never write bad reviews, but for the sake of another bride experiencing what I did, I felt as though I had to regarding my experiences here

I ordered my dress a year in three months prior to my wedding. It was the only dress I could find that I absolutely loved. The service was OK but for the amount we paid which was almost 4 times any other store that I looked at( I went to 11 stores ) we bought the dress she wrapped a tape measure around me for all of five seconds, and then we walked out the door paying in full over $4,000.

Almost 10 months ago by I was supposed to get a call and no call during the month of June which they told me they will call me. I decided to call the store myself, I was put on hold multiple times and then they scheduled me to come back into the store.

When I showed up, they basically told me that we had to go over the entire ordering process again (the store changed owners) and I was lucky I was even getting my dress. At this appointment I met Danielle the manager who was absolutely wonderful but as frustrated as me (if not more frustrated) throughout the entire process.

We spent two hours on the floor, picking out emblems from the dress that we were going to order through the company to add on sleeves to the dress . We made a new appointment to come back once the emblems were in as well as the dress.

Next appointment - The dress and the emblems were in. We get there and are showed the emblems were not what we ordered. OK that’s fine. It’s still beautiful. We’ll figure it out.

We sat there and went over everything we wanted to add sleeves and we were going to custom design them. They were going to be detachable. This was just for alterations, making the dress smaller. We paid over $1000 for alterations not even adding the sleeves yet, and with refusing to shorten the dress by 1 inch (for $800) we were going to do the sleeves the next appointment.

We show up at the next appointment and the sleeves were already done. They added all of the emblems on without our permission, and also had the sleeves attached to the dress sewn in and not detachable.

Again, OK, that’s fine. The sleeves looked beautiful, but I did want a finished edge on the bottom which they didn’t do. They promised they would use the same material from the dress, and make the sleeves detachable.

Make another appointment and show up they did not use the same material and it was not finished Edge.

It was to the point at my last appointment where I said, “why am I even talking if no one listens to anything that I’m saying.” The manager, Danielle was equally as pissed as I was. The tailors blamed it on a language barrier but every time we went there they had paperwork for what needed to be done was written clear as day.

The last appointment we literally waited in the store while the entire mall closed down until almost 10 PM for them to fix the dress. We walked out, frustrated, annoyed, and spending more money than any other place we went to.

Long story short, driving, back-and-forth an hour each way six times and paying over four times the price if not more than any other store, I definitely would not want anyone to ever have to go through what I went through and suggest even if they find their dream dress to look elsewhere and not have to deal with what I did and pay the prices I paid for the services and dress I received. Whether alterations are a part of your store or not, you shouldn’t offer them if the company is constantly being complained about like I see on multiple other reviews…

Sad thing is we would have ended up spending even more money there if our experience was better, being that I wanted to buy my rehearsal dress there, shoes, accessories, and my mom also found a mother of the bride dress.

We ended up going to sales Unlimited in Bayville, NJ a small business and had a wonderful experience in case anyone else...

Absolutely DO NOT shop here — this was hands-down one of the most offensive, unprofessional, and outright disgraceful retail experiences we’ve ever endured. From the moment we arrived for our scheduled try-on appointment, it was clear customer service was not a priority. The two employees assigned to assist us were more interested in stuffing their faces with food behind the counter than doing their jobs. When questioned about the delay, they lied and claimed they were “gathering dresses” — despite us clearly seeing them chatting and eating the entire time. And it only went downhill from there. When my sister tried on a dress, the staff fat shamed her, smirking and saying the zipper was “stuck.” I had to step in and point out that the issue was actually the price tag getting caught in the zipper — not her body. No apology. No acknowledgment. Just blank stares and attitude. Then, to add insult to injury, the manager tried to pressure us into making a purchase, claiming it would be “impossible” to find a dress elsewhere in time. The manipulation was not only transparent, it was insulting — clearly a last-ditch effort to scam vulnerable shoppers into buying on the spot. These dresses are cheaply made, mass-produced in sweatshops in China, yet they’re marked up with boutique pricing like they’re designer pieces. Nothing about this store — from its staff to its inventory — is worth your time, money, or energy. Avoid this place like the plague. The staff is rude, dishonest, and borderline abusive, and the entire experience felt like a scam disguised as a bridal appointment. Do your mental health a favor and shop somewherewith integrity.

RESPONSE TO OWNER👇🏻👇🏻

To the owner trying to gaslight us — save it. Let’s be clear:
You were not there during our visit. So stop pretending to know what was said or how your staff behaved. Your version of events is completely false and reeks of desperation to cover up an embarrassing failure on your part. What really happened: • We walked in and were immediately ignored. Your staff was literally eating at the desk instead of working — not helping, not prepping, not greeting. Just sitting around while we stood there awkwardly. • The bride was excited to try on dresses — until she was met with cold stares, snarky responses, and zero professionalism from the women at the checkout counter. She apologized for being late and asked three times if it was okay to proceed. Not one ounce of compassion or courtesy was shown. • Your team’s job was to make this a supportive, joyful experience. Instead, they added to the bride’s stress and made her feel like a burden. • The zipper incident? It wasn’t her leggings or her body — it was a tag that got caught. And your employee had just stepped in after the maid of honor had been helping for 10 minutes — because no one else could be bothered. • And no, our two-minute restroom break has nothing to do with any of this — weird that you even mentioned it. • We arrived at 5:55 PM after calling ahead and were told it was fine to come in. We were gone before 7 PM. Your timeline is false. • The bride wasn’t even given a chance to see herself in the mirror before being rushed out of a dress. How is someone supposed to say yes when they’re treated like they’re in the way? From start to finish, the energy was cold, rude, and completely unwelcoming.
This wasn’t just bad service — it was humiliating and emotionally exhausting for someone preparing for her wedding. And we’re not alone. Plenty of other reviews say the same thing. You can try to dismiss or deflect, but the pattern is obvious. If you truly care about your business, maybe try watching the security footage and see how your staff acts when you’re not around. Stop rewriting the story.
Own what happened.
Others...