Apple Northridge — Local services in Los Angeles

This Apple store has the worst customer service ever. I went on a Wednesday and an hour prior to them closing: I was expecting to not buy and receive help. I arrived and it was slightly packed, but I asked to buy an iPhone 12. The man with glasses refused due to issues and insisted I ordered online for pickup the next day. I didn’t want that, so I just thanked him and continued looking around. Later, I hear a family next to me being helped and the employee said they can help them set up everything. I was confused because the employee I talked to earlier refused to help me. I asked another employee helping the family and he tells me that I can receive help. I eventually find out the employee that helped us in the beginning was the manager: they didn’t want to bring/sale the iPhone. As we told the other employee of our predicament, they asked who gave us the information and we said this person (pointed at him). The other employee realized it was his manager, so he kindly said that he doesn’t know to an extent of what his manager said to respect his boundaries. I came the next day and a lady put me in line, so by 6:30 pm I would receive help. After an extra 10-15 mins, the lady assigned to me an employee due to still not being helped. Once it was our turn, the employee assigned to us came but a lady from out of nowhere ask our assigned employee for help. Mind you we’ve been waiting another 10-15 minutes extra; the lady was white which THAT employee seem to deem greater than following his assigned list. Also, I caught the assigned employee talking to another employee and waiting to finish attending that customer (I know because I was watching and waiting for him to finish). Not only that some employees that were just looking around, talking/laughing to each other, and kinda judging who to help next. After some time, I went to the lady and told her that the employee she assigned me to left me unattended to help another lady that wasn’t even assigned to the employee. She kindly apologized about his behavior and said the employee probably “forgot”. I eventually got helped and my purchase took like 15 minutes due to knowing what to buy already. I could’ve been out the door early, if it weren’t for the employee helping the unassigned white lady. Honestly, whats the whole point of having a waiting list if the customer that arrives after you, leaves before you or the employee that’s assigned to you doesn’t even help you. I hope they improve their waiting list and the employee’s customer service.

Ps: I’m starting college and probably got ignored due to being minority and looking like I couldn’t purchase an item. Since most teens or upcoming college students look around and never buy: this influenced their judgment on me. Lastly, the store wasn’t even busy because we asked who processed my payment if it was and...

We’ve purchased many computers from iMac to laptop, iPad in the past 20 + years at this store. A year ago, someone suggested that we joined in the business account since we are business owners and that someone would contact us regarding that. NO ONE did. First week of Sept. we visited the store. Erick approached us and stated “we would be getting great services if we join the BUSINESS account since we are business owner.” We agreed and ordered a customized Mac Pro laptop he said that would work faster and we would be able to do multi-task. After giving all information to Eric, said it would be ready to be picked up in 2 weeks. We didn’t hear from Eric so we came in…again and found out no one knew what we were talking about and the order was never submitted. VERY UPSETTING!!!. We started the order over again. Sept. 23, 2024 we picked up the item.

This computer doesn’t work per Eric’s description. It’s not any different than our other Mac computers and multi-tasking?? It DOESN’T work!!! We visited the store and spoke with Eric again and told him the issues. Also we were interested in buying a couple of iPads. He said he’d call us in a few hours once he connected with his tech Nick who could help our computer issues as well as iPad to chose. We DID NOT hear from Eric. We called a few days later and left a message, we didn’t hear back from him. Another week pass, we called & left another message. NOTHING. We called and left the 3rd message, NO CALL back!

We contacted APPLE support and got a hold of him. We told him that we weren’t happy with his treatment of ignoring our calls and we felt we were not important enough for him to callback so we ended up purchasing the iPads elsewhere. Not once he apologized for not returning our calls nor did he give any reason why he didn’t return our calls. Instead he said to come by if we needed anything. Like nothing happened. We hung up.

We will NEVER AGAIN visit that Northridge Apple Store. I pray other consumers never experience this unprofessional & disrespectful treatment & poor service from this so-called Business...

Seeing all the wait horror stories, thought I would write about my experience. Apple store experience was awesome. We had a 1:30 appointment at the Northridge, CA store and were 20 minutes early. The gal that greeted us said she could not check us in until 10 minutes before our appointment. She escorted us to a table and said come back to her at 1:20. Returned to her at 1:20 and she checked me in, said "have a seat back at the table and someone would be with you shortly". I had barely sat down for 1 minute before Matt came out. I advised him during an Apple software update restart, My late 2012, 27" iMac got a black screen with the spinning beach ball. Stayed that way for 24 hours. Of course, only next step is a hard restart. After that, iMac woke up but none of the Apple Apps worked. Error on screen, Finder could not be found. Tried Safari and Mail but same errors for those. Matt took us to a test table and set up to run hardware diagnostics. While that ran, we chatted with him about how busy the store was. Turned out the Topanga store was closed for renovations and had a sign sending everyone to Northridge, so they were trying to handle the volume of two stores. Diagnostics showed all hardware green checks, so Matt advised he would do a software reinstall. Said he could do it without interrupting our data. I was hopeful that would be the case as Time Machine had not backed up for 4 days before the crash. Matt said we should leave it overnight. Got an email about 9:45 AM the next day that it was ready and a few minutes later, also received a call. Picked up iMac and brought it home. Powered right up and everything was back to working. Both Matt and the Northridge store did a great...