BYREDO New York Soho — Local services in New York

I visited the Byredo Soho store on Saturday, May 24th around 2:50pm, shortly after a lovely birthday brunch with a friend. Unfortunately, our experience was rather unpleasant. Despite the store being relatively quiet with more staff than customers, we were neither greeted nor offered assistance. It felt as though our presence was an inconvenience rather than an opportunity for interaction/engagement.

We sampled Bal d’Afrique. We were intrigued by its complexity so asked a salesperson to describe the scent. The response "It’s complicated, citrusy, and floral" was surprisingly curt and uninformative. Whether due to a lack of product knowledge or enthusiasm, it left us feeling dismissed.

We did end up purchasing a hand cream, and had intended to browse more, possibly exploring their makeup line. However, the overall sense of detachment and complete lack of hospitality prompted us to cut the visit short.

Additionally, the packaging was surprisingly minimal. I recall more thoughtful presentation at other Byredo locations. This time, we received only a small paper bag, without a box or any flourish that might reflect the brand’s premium positioning.

To be candid, Byredo no longer feels like the cutting edge niche brand it once was. In a competitive landscape where many brands are innovating both in product and experience, attention to customer care and brand loyalty will be essential for Byredo to maintain relevance, I believe.

We had a wonderful experience at every other store we visited in SoHo; this was the...

This was such a horrible experience for such a “luxury” brand. I was looking to buy a perfume the day I visited. I saw that all 3 sales associates were busy so I respectfully waited until people were done. When it was my turn, the male sales associate with curly hair didn’t even greet me, so I went ahead and asked if he had recommendations. A few mins later, a customer barges in and asks for help to find a scent. That other customer even said to the male sales associate “oh are you helping someone?” In a rude tone knowing she just cut me off. The sales associate doesn’t correct this rude behavior/or say I can help you in a couple of mins but instead says to that entitled customer “I can still help you”. This same male associate offered samples to the customer before me but never once asked me about my thoughts about his reccs or offered any free samples. I was respectful and kind the entire time but this experience made me not want to purchase from the brand. You just know these sales associates just want to make a sale to meet commission and don’t actually care for the customer experience.

Management needs to reevaluate/retrain their front facing sales associates. If you read all the negative reviews, they are all from people of color/non Caucasian customers. Do...

Love their candles, however their logistics packaging fulfillment company DSV Solutions LLC doesn't deliver specially requested gift wrapped packages consistently. Received 4 consecutive but separate orders to be gift wrapped. Nice gift boxes, but only three came with the nice hand tied Byredo branded yellow ribbon bows. The fourth package was delivered in same gift box, but with no ribbon bow. Prior to ordering, emailed Byredo customer service to ask if I place a single order for four separate gifts if they would gift wrap each gift as they are for separate people. They refused request, and stated that the entire order would be packaged and wrapped as a single gift. So, I placed four separate orders and had to forego the bonus holiday gifts being offered at the time (order was well over $400.00). All in all, pretty poor customer service. Doubt seriously that if I were standing in person in the boutique store in Soho, Manhattan, downtown New York City that I would've been treated like that. Byredo, I highly recommend you all look into to your customer service and fulfillment center. Don't think you all are getting your money's worth. Definitely, don't think your customers are getting their...