Joe Coffee Company: Pro Shop — Restaurant in New York

Barista I spoke to was fairly rude and cold during our conversation, treated me like an idiot when I asked about the somewhat confusing menu (it doesn’t list latte, americano, cappuccino, etc, just “espresso” and pour over.) It seemed like a reasonable question, “do you offer lattes,” and instead the guy wearing the hat behind the counter responded as if I’d asked him if he knew whether the sky is blue. He literally explained to me “well so a latte is milk with espresso,” why yes, I am in fact aware of what the drink is I would like to order is, dude. Moving on, I asked about the two different roasts they had that day, one from Peru and another from Brazil I think. Asked what the difference is, he have some descriptions about how the flavor notes differed, one was chocolates, one was not. I said “oh so the Peruvian one is chocolatey!” I checked, and he responded “yes that’s the one I just said.” Well okay then, thanks I feel like an idiot again for asking a simple question, but whatever.

My drinks tasted fine, nothing to rave about either, though.

Laughably little seating, just three stool counter seats in front of the window, two of which are directly abutting a large radiator, so your legs are hunched on top. Sooo effectively there is only one seat. Do NOT come here for a date or other meetup with a friend.

I only walked in here because I work around the corner and had passed by a couple times and was curious how it was 🤷🏼‍♀️ Next time I’ll head to Telegraphe a few...

I was looking for a 7g single basket for my portafilter and they informed me they didn’t have any single baskets. Not the best place for espresso parts.

So I proceeded to taste their expensive espresso. It’s “third wave” coffee, meaning the espresso is very different from the balanced, smooth Italian roast. If you drink just the espresso by itself, be aware that this is a very long acidic double shot and it costs $4. Not my thing, as I grew up in Italy drinking Vergnano espressso (established in 1876 in my hometown). In Italy the espresso has to be barely bitter, balanced, short, intense but pleasant as an unsweetened drink, with barely any acidity and a roasted perfume. This is not at all what the “gourmet” espresso tastes here, which is like grapefruit juice with double the amount of caffeine than an Italian shot. If you like drinks made from espresso, this might be a good place perhaps. It seems very oriented towards the quality of their coffee, too bad their shot is so aggressive and...

Joe pro shop is a must try for coffee/espresso lovers. With an exquisite variety of rotating beans, Joe’s pro shop baristas always know the ideal ways to brew exactly what you went in for and exceed your expectations. Damn fine, on every level.

Have a few minutes to spare to look around, and have patience for your cup, as there are usually only one or two baristas, putting utmost care into each creation. Leave home a few minutes earlier for this place, because it’s worth it.

There are a few choice books and tools to look at while you wait, and each drink to stay is served with some sparkling water, so you leave with a refreshed, clean palate.

I get a macchiato or two each visit, and am fascinated and impressed with each one. So grateful this is on my way to work. Five stars for the consistent, world class macchiatos, coffee loving atmosphere, and living up to the title,...