MoonPie General Store Downtown Chattanooga (on the giant white boat on the river) — Attraction in Chattanooga

If you're ever in the charming town of Bell Buckle, Tennessee, a visit to the Moon Pie General Store is an absolute must! This delightful little gem is a true piece of Americana, and it's easy to see why it has become a beloved stop for both locals and travelers alike. From the moment you step inside, you're greeted with a nostalgic atmosphere and an array of fun, quirky items that capture the heart and soul of this small-town treasure.

The store's name says it all – Moon Pie! If you’ve never tried one of these iconic southern treats, you’re in for a real treat. The Moon Pie General Store offers a variety of these marshmallow-filled, graham cracker sandwiches dipped in chocolate (or other flavors) that are as big in flavor as they are in size. The store proudly showcases Moon Pies in every possible flavor, including classic chocolate, banana, and even limited edition flavors that are impossible to find elsewhere. For those who want a taste of nostalgia, you can also pick up some vintage Moon Pies that are the perfect souvenir.

But the store isn't just about the famous Moon Pie; it’s a one-stop shop for all things Southern! The shelves are stocked with regional snacks, candy, and a selection of homemade jams and preserves. If you’re craving something savory, they’ve got you covered with a variety of locally made sauces, spices, and pickled goods. The combination of unique local products and well-curated gifts makes it easy to spend a good amount of time browsing and discovering something special.

What truly sets the Moon Pie General Store apart, however, is the sense of community and friendliness you’ll experience when you step through the door. The staff here are genuinely kind and welcoming. From the moment I walked in, I felt like I was part of the family. They’re always ready with a smile and a helpful recommendation, whether you’re looking for the perfect gift or just want to know more about the Moon Pie history. It's clear that they take pride in their little piece of history and are eager to share that pride with every visitor.

The store itself is a cozy, inviting space, with vintage signage and rustic décor that perfectly captures the spirit of the South. Whether you're snapping a photo with the oversized Moon Pie mascot or checking out the array of Moon Pie-themed merchandise, the whole experience is lighthearted and fun. The store even offers limited-edition items that you won’t find anywhere else, so if you’re lucky enough to visit during a special event or seasonal release, you’ll definitely want to snag those exclusive goodies!

One of the best parts of visiting the Moon Pie General Store is the feeling of being connected to something uniquely Southern. Whether you're a fan of Moon Pies or you're simply looking for a slice of small-town charm, this store offers an unforgettable experience. The combination of amazing products, friendly staff, and a warm atmosphere makes the Moon Pie General Store an absolute highlight of any trip to Bell Buckle.

In short, if you're in the area, don't miss it! The Moon Pie General Store is a nostalgic, delightful stop that will leave you with sweet memories and maybe even a few Moon Pies to take home. Five stars...

🌟🌟🌟🌟🌟 A Must-Visit Chattanooga Gem!

If you’re in Chattanooga and looking for a fun, nostalgic, and downright delicious stop during your downtown adventure, the MoonPie General Store located inside the Southern Belle Riverboat gift shop is a hidden treasure that absolutely delivers. This store-in-store concept is a brilliant expansion of the iconic MoonPie brand — and it’s one of the most charming experiences you’ll find along the riverfront.

From the moment you step inside, you’re greeted with that sweet Southern hospitality and a display of MoonPie magic that brings out the kid in everyone. Whether you’re a longtime fan of the classic chocolate MoonPie or trying it for the first time, this store has something for everyone. The shelves are stocked with every flavor imaginable — banana, vanilla, salted caramel, mint — and they even have mini MoonPies and limited-edition varieties you won’t find just anywhere.

But it’s not just about the snacks (though those are worth the stop alone). The store is beautifully curated with unique MoonPie-branded merchandise — think vintage-style t-shirts, mugs, hats, magnets, retro tin signs, and more. It’s the perfect place to pick up an authentic Chattanooga souvenir or a fun gift for friends and family. You’ll leave with more than just a sugar high — you’ll leave with a piece of Chattanooga history.

The best part? You’re right on the waterfront, inside one of the city’s most iconic attractions. You can grab a MoonPie, then walk right outside and watch the river, board the Southern Belle for a cruise, or just relax on the dock and enjoy the view. It’s a perfect pairing: the charm of old-fashioned treats with the beauty of Chattanooga’s scenic riverfront.

Customer service was absolutely top-tier. The staff working the gift shop are friendly, helpful, and clearly passionate about what they do. They made some fantastic recommendations and even let us try a MoonPie Coffee sample — yes, you read that right — MoonPie Coffee! It was smooth, chocolatey, and exactly the kind of creative twist that makes this store feel fresh while still rooted in tradition.

As a long-time visitor to Chattanooga, I have to say: this store-in-store concept is a brilliant idea and incredibly well-executed. It not only celebrates a beloved local brand but also enhances the experience for guests visiting the Southern Belle and the surrounding downtown area. Whether you’re here for a river cruise, a stroll along the Riverwalk, or just exploring the city, do yourself a favor and stop by this MoonPie General Store. You won’t regret it.

This place is a 5-star experience all around — from the product selection to the location to the welcoming atmosphere. It’s the kind of spot that turns a quick stop into a sweet memory. Well done to the team behind this idea. I can’t wait to come back — and next time, I’m...

The list of what I hated is long. The website, which we used to determine if we wanted to go there for ice cream, did not say it was take- out only. When we arrived, the social distancing rules were on a sandwich board literally blocking the entrance. Stationed at the sign was a frowning employee glaring at us. There were 9 of us--5 adults, 1 teen, 3 little boys under age 8 and all of us properly masked-- and we had to get permission to enter, which was grudgingly granted. The employees did not welcome us. The three of them made us feel like we were a major inconvenience. One of the children needed a restroom, but their's was closed to the public-- I can understand to some degree, but the place serves beverages and ice cream. The child was taken by his parent two shops down to the pinball arcade, where they graciously opened their restroom to a child. At no time did any employee of Moonpie General store offer assistance or guidance on their very expensive merchandise. But one did watch me suspiciously from where she was stocking and straitening a shelf as i perused the sale section. Additionally, there was no seating inside or out-- how they expected people to want to buy sundaes without being able to sit and eat them, I don't know, especially as this store is downtown and caters to tourists and daytrippers. The three boys ended up perched on a wooden display case eating their ice cream cones while the shakes and malts were being made. The chocolate malts ordered by the adults were not properly mixed, so all the malt was at the bottom. Interestingly, when we left, the same frowning employee who "greeted" us stood guard by the door--whether deciding if we were thieves, or making sure we didn't try to rush back inside, I dont know. While the employees claimed they could not place any of their metal chairs outside, (they were all stacked under the front window) we were able to walk half a block and sit at the tables in front of the glass blowing shop. Also, other restaurants had their chairs and tables outside for patrons, such as Fuve Guys and the cupcakes shop. If you like moonpies, save yourself some money and go to the grocery store. Same selection as their general store, but better prices, and if I have to guess, much nicer, friendlier employees. No wonder we were the only people in the store. I am only giving them one star because I have to give them something to complete my review--they don't deserve the one I'm...