Zales Outlet — Attraction in Miramar Beach

So my husband's birthday is approaching and I wanted to get him a gold necklace. We got to the store early and waited for over an hour for them to open at 11am. We entered the store at 11:03 to 3 sales reps 1 of which was preoccupied with 2 customers, the 2nd standing to the left counter and the 3rd standing directly facing the door. I was taken aback that none waved, greeted or even simply looked our way to acknowledge that we entered as is customary and what I'm use to when going to these stores. Anyways we proceeded to the necklaces and admired those in the showcase to see which we would be interested in purchasing. Few mins passed still no acknowledgment. A couple walked in after us and they were immediately met with a bright and chirpy greeting by the rep facing the door, beckoning them over, she proceeded to inquire the purpose of their visit so she can assist, she walked pass us at the counter we were standing no acknowledgment still (we are a black couple by the way) and went around to assist the guests. My husband now started to feel insulted, I told him let's leave ( I did not want to create a scene) we stepped outside in total awe and shock as to what just happened. After a minute my husband decided let's go back in and bring this to someone's attention as it just did not sit well with us. We re entered the store and the rep to the left greeted us this time. We walked back down to the necklace counter and she came down to inquire on the purpose of our visit. My husband promptly used the opportunity to express how he felt about when we entered earlier. She awkwardly apologized. We ofcourse decided not to spend our money at this store.

As my husband asked when he spoke to the rep that greeted us when we entered the 2nd time "how do you acknowledge some customers and disregard some is there a particular system as to how customers are handled"

Her reply no 1st come, 1st served so she is sorry that happened.

If so, it makes you wonder how on the start of the stores day. With little to no one in the store we were left ignored and walked pass as we stood there waiting...

I don’t often write reviews, but this is an exception worthy of the time. I am not a shopper and I don’t wear much jewelry, yet I have been shopping at the Zales outlet in Destin Commons for the last five years for two reasons; Toni’s expertise and Zales prices. By chance, Toni assisted me with my purchase the first time. Five years later…I am making appointments with Toni and Zales, exclusively, BECAUSE of the trust they have earned with me. Zales provides the fine jewelry (at outlet prices), but TONI “sells” it, using a combination of her knowledge (best discounts), customer input, jeweler contacts, and to my pleasant surprise, “intuition”.

During my most recent holiday purchases, I mentioned to Toni, I was looking for a Yin Yang pendant, but I didn’t like any of the ones I found. We looked at a few images and then she suggested she could ask her jeweler if he could make something. Well, one month later, I am amazed by the “do-able” attitude all around, the quality and workmanship of the crafter and even the cost (thanks Toni and Zales).

The pendant is STUNNING…and it is a "one of a kind"…and I think hard about NOT showing it due to its originality; but I do Toni, her jeweler, and Zales a disservice if I don’t. Don’t copy mine, but I HIGHLY RECOMMEND stopping by Zales, if something unique you seek; there is plenty at which to peek, which, unfortunately, may make your wallet leak. Do not stress, don’t be weak, trust Zales and staff to deliver that...

Note to owner. I called last Friday and you weren’t there, so I left a message with the person that answered the phone. I left my name, reason for call, and my phone number. I was told that she would have you call me back on Saturday. That didn’t happen. I haven’t had a chance to call again. It is obviously pointless to leave a message if I keep missing you. I will try again. I just wanted you to know that I had returned your call.

I go here every six months for jewelry inspection and cleaning. Every time I go there is a completely new staff. New rules. No consistency whatsoever. Not only that, since Zale's was sold, they are no longer honoring their Diamond Card privileges. It has been discontinued. I have been with them for over 40 years. I had perks that would take me another 40 years to earn now that they have dropped me to the "Basic" plan. I have to start over they say. I can't get invites to special deals, a birthday special, among other things. I am very disheartened with the customer service local and national. It really isn't Zale's...