Ulta Beauty — Attraction in Salisbury

Ah, Ulta Beauty, the mystical land where my wife disappears for what she claims will be "just a few minutes" and emerges hours later, arms laden with bags that sparkle with the promise of eternal youth and beauty. As a man, my ventures into this emporium of enchantment are rare, but I have come to understand its power and allure. Thus, I present to you a four-star review, narrated with the awe and bewilderment of a husband on the periphery of the beauty world.

Firstly, let us address the sheer magnitude of Ulta Beauty. To the untrained eye, it may seem like just a store, but to the initiated, it's a treasure trove that rivals Aladdin's cave. My wife enters its doors with the determination of a general going into battle, armed with coupons and a well-strategized plan of attack. I've seen her move through the aisles with a precision that suggests she's memorized the layout, or perhaps the store has cast some spell over her, guiding her to the latest palette or skincare elixir.

The variety is staggering. From potions that promise to erase years off your face to elixirs that vow to imbue your hair with the shine of a thousand suns, Ulta has it all. I've watched, fascinated, as my wife picks up a bottle, inspects it like a jeweler assessing a diamond, and then, with a nod of approval, places it in her cart. The process is mesmerizing, a dance between her and the shelves of products that whisper sweet nothings of beauty and perfection.

Let's not forget the staff, the guardians of this realm, who navigate the sea of cosmetics with the ease of seasoned sailors. They approach my wife with smiles, offering assistance and advice, speaking in a language of shades, tones, and brands that's as foreign to me as ancient Greek. Yet, they are the guides in this labyrinth of beauty, leading her to her desired treasures.

And then, there's the salon and the Benefit brow bar, sanctuaries of pampering within the already hallowed halls of Ulta. My wife occasionally ventures into these for a touch-up, a trim, or a transformation, emerging each time as if reborn, a testament to the skilled hands of the Ulta stylists.

In conclusion, Ulta Beauty is more than just a store to my wife; it's a haven, a place of discovery, and a source of joy. As for me, I've learned to appreciate the magic of Ulta through her eyes. It's where she finds not just beauty products but happiness, wrapped in the glossy packaging of the latest cosmetic innovations. I give Ulta four stars, deducting one only because it ensnares my wife in its enchanting grip for hours on end, leaving me to ponder the mysteries of beauty rituals and the eternal question: How many shades of lipstick does one truly need? But when I see the joy it brings her, I can't help but smile and think, perhaps,...

Racism and disrespect abound at this store. There are people in this country, and the Chicago brass at Ulta may be among them, that believe racism works only one way. It doesn't. Racism can and is perpetrated by certain members of all races against all sorts of people. The following is what happened to me at the Salisbury, MD store.

I visited Ulta in Salisbury a few days ago and was confronted by racism and disgusting, hurtful comments. A young 35 year-old African American employee was assisting me with some make-up choices. Her language was chock full of invective at times, which in itself is unprofessional. She also walked away in mid-sentence to help another customer rather than telling that customer she'd be with her shortly. When I later indicated I wasn't thrilled with this behavior, she said : "I tried to pawn the customer off" on an unwilling fellow associate. Apparently, the other Ulta associate didn't feel like waiting on the customer. What followed this situation is way beyond the pale.

After selecting several products, the associate led me over to lipsticks, which were on sale as buy one get one. I tried a long-lasting color on and she handed me some jelly to wipe the color off. As she was handing me another color, I asked her to give me just a moment because some of the jelly inadvertently got in my mouth. At this, the associate said: "That's not the worst thing that's been in your mouth!" Stunned, I said "What?" She continued: "Everyone knows white girls always go down on guys." I retorted: "That's quite racist and also wrong!" She then launched into a diatribe about "Becky" and how it's all in "Beyonce's song." I'm in my fifties, so I'm obviously out of the loop about Becky and Beyonce's song. Nevertheless, these are absolutely disgusting and outrageous things to say to a customer under any circumstances.

After ruminating about the events in Ulta, I decided to call Ulta's CEO. I left a message with her assistant in which I explained the problem was racism, but never received a return call. I also called customer service and a very nice Rep offered me $30.00 to buy something online since I'll never return to the store.

What's amazing is this type of behavior seems like no big deal to Ulta-- Here's $30 bucks. have a nice day. In fairness, the customer service Rep was as appalled and disgusted as I was, but I highly doubt Ulta will ever do anything meaningful about this situation, such as extensive retraining of this associate and offering me an apology. Beware of this store ladies-- You never know what filthy, vile comments may be...

It was my baby shower yesterday and I decided to spoil myself ( since I hardly ever do) and get my make up done by somebody professional and other than me. I wanted a dramatic cut crease eye look with natural looking foundation application. One, the stylist pulled out a drawer on wheels with brushes that didn’t really look properly cleaned, and I didn’t see the stylist clean the brushes off before putting it in the pallete and using it on my face! And the foundation he just squeezed into the back of his hand and took a brush ( again did not see him clean it) and dabbed the brush in the foundation that was on his hand and put it on my face.... and proceeds to put I guess concealer on but didn’t use a brush but instead used his fingers, and he used them right under my eyes!!! Again I did not see him sanitize the brushes or his hands before beginning. The outcome of the foundation application was ok, I mean it wasn’t something that I couldn’t do at home ( but I would figure that being a professional he would make it at least look like I didn’t do it at home) . But the eye makeup didn’t look like the picture at all, there was no burgundy shadow over the cut crease, the cut crease was not even a cut crease he just dabbed gold glitter in the inner corner of my eye , did not blend it and called it a day. I was disappointed with the result because this was a special day for me and I had to sit in my car and fix my make up!!!!!! Even my boyfriend didn’t approve of the eye makeup he said it looked childish!!! Definitely was not worth $60!!! And I sadly will not ever get my make up done there again!!! And I’m sorry but , if you are a make up artist I thought your make up should be done while you’re on the clock so you look the part. And I woke up this morning and my face is breaking out where he applied make up with his fingers... and I even washed my face before going to bed but still woke up with pimples and redness where he applied make up to my face with...