Ulta Beauty — Attraction in Town of Amherst

Safara Made The Difference and is an Epic Makeup Goddess.

I wanted to take the time to sincerely thank this store and it's staff for an excellent experience and introduction to makeup. I called this location around 4PM today to inquire about scheduling an appointment for guidance on finding the right foundation shade in Fenty as well as getting a recommendation for a daily skincare routine.

The manager India was the one that responded and was fantastic. She listened to what I wanted to come in for, explained the company policy on application of makeup due to covid and suggested times I could come in today or tomorrow to talk with their staff. I opted to arrive at 5:30PM after work and despite the busy store was greeted almost immediately by India who remembered my name and took me over to Safara for help in finding the right products.

Honestly, I don't want the rest of this review to seem to mushy so I'd first like to say Safara is absolutely one of the most fantastic people I've met in a store ever. I was dying of nervousness trying to find makeup but she was really patient, continuously offered new shades to try and didn't mind the fact that I was taking a significant portion of her time. She walked me through at least 4 Fenty shades until I found the one that magically just blended!!!!! (385 woo!) She also helped me learn what order to apply the makeups and offered a great color corrector and setting powder as well! This process had to take at least 30 minutes, so by the end of it I was pretty much ready to stop taking up all her time and just leave with the makeup, but she remembered that I wanted a skin care routine and helped me pick out an amazing set of products that work for my schedule and budget. Honestly, this woman is epic.

She made me feel completely welcome during this process and provided a lot of good education along with her recommendations on the proper way to use the products. We got to the end with picking a good daily lip balm and I honestly felt like crying. I was just so grateful and relieved for the time she had spent with me but I didn't want to be the weirdo crying so I just told her thank you and paid.

I really really want to say it here though, Safara made the difference. I have incredible anxiety when it comes to makeup since it's not my forte but I want to try and get better at it. I came in anxious and unsure and left confident all because of Safara's help and guidance.

Seriously, what an amazing trip. I had been to other makeup stores in the area but never had an experience like this. Ulta, thank you for a wonderful first time to your stores and thank you India and Safara for being so kind and considerate to a stranger looking to gain more confidence in herself. You both are wonderful and greatly impacted me positively...

I love ulta but every time I come in the store the associates treat me like I am about to steal and like I cant afford anything in the store. It’s the only store in the area so that’s why I go there. Today was my breaking point with the store. Me and my sister were looking at the Anastasia eyebrow pencils and two workers cut in front of us. They did not excuse themselves, they were grabbing boxes of pencils when we were clearly looking at the products. After the workers left, we were there for a while trying to decide what to get and calm down our two children. My sister bent down to select a few products, the store associate came back to get grab more products from above my sister. The store associate dropped a fist full of eyebrow pencil boxes on top of my sister. The store associate said “oh I’m sorry” in a nonapologetic voice and left. Then a few more of the store associates came out of no where asking do we need help, then just as we were about to answer no...the same two workers came back in front of the display. When my sister went to cash out the cashier slid my sister the bag, meanwhile the rest of the customers bags were given to them in their hands. I will NEVER return to the store. The women in this store need to re-evaluate their thinking and stop treating people based off of...

Never really come here and now I remember why... Scheduled two facials today one for 6:45 and another for my girlfriend at 7:15. These were specifically scheduled for enough time before her wedding. Arrived at 645 and was told by the manager she was just finishing up another client, fine. Almost 15 minutes later the manager said she'd probably be another 5 minutes. A full half hour after our scheduled appoint I approached her and let her know we were cancelling. She simply apologized and that was it. My friend finished her shopping and while heading to the checkout the stylist in the back told us she was ready for our appointments now. We let her know we weren't going through with the facials and we were heading out - she tried everything under the sun to get us to go ahead with our appointments - discounts, praising the esthetician, etc. Says a lot when an employee is willing to stick up for another and try and save a situation and the manager couldn't care less. Regardless, just wanted to share the unfortunate experience today. I understand appointments can change but not every customer is able to conform to them - simply brushing off an obligation - especially one before someone's big day speaks volumes as to how you feel about...