Waterfront City — Local services in Melbourne

This review is both a warning to shoppers and a serious heads-up for businesses considering leasing at Waterfront City, part of the District Docklands precinct.

During my visit, I encountered a shocking level of negligence from the parking operator, Nationwide, and a complete lack of responsibility from the precinct’s asset managers, AsheMorgan.

Despite having a valid parking receipt and being within the 90-minute free parking window, the system malfunctioned and wouldn’t let me out. I pressed the help button and waited over 10 minutes before a staff member named Vivian from Nationwide finally answered. Instead of offering assistance, she hung up on me and shut off the system, leaving me stranded at the boom gate. She did not attend or offer any explanation.

Due to her delay and misconduct, I was overcharged for parking and missed an important meeting at my son’s school. The stress and frustration caused by this experience were unacceptable.

This is not simply an issue with one employee. It’s a reflection of poor decisions made by AsheMorgan, who owns and manages the site, and their decision to engage Nationwide—a contractor with clear customer service failures.

Waterfront City is already filled with empty shops and declining foot traffic, yet instead of making the area more inviting, they allow aggressive and careless operators to overcharge and harass genuine visitors.

To Shoppers:

Expect technical problems, rude staff, and stressful exit procedures. Don’t be surprised if you’re unfairly charged.

To Businesses:

Think twice before leasing here. The management’s lack of care for customers directly impacts your potential foot traffic and brand association.

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