SEIBU Shinjuku PePe & Brick St. — Local services in Tokyo

Nestled beside Seibu Shinjuku Station, PePe & Brick St. offers a refreshing alternative to Tokyo’s mega malls. While not overwhelming in size, this shopping and dining complex blends everyday convenience with curated charm — perfect for locals running errands or travelers discovering Shinjuku beyond the usual crowds.

Inside PePe, you’ll find a tightly edited selection of fashion, cosmetics, lifestyle, and character goods across several floors. Stores like 3COINS+plus (affordable design), Can Do (100-yen goods), and various indie fashion boutiques make it a great place to browse for budget-friendly finds with aesthetic appeal.

You’ll also find beauty and skincare brands, mobile phone shops, a few salons, and even services like travel agencies: it’s designed with daily life in mind, but with Tokyo-style flair.

The vibe? Clean, functional, and...

We walked through the underground tunnels connecting the railway stations and the subways, and the hotels and the university… We were quite amazed by how it was all interconnected. We finally found out where all the shops were after we’ve been in Tokyo for a couple of days. We were walking above ground mostly and couldn’t figure out where the locals shopped. Finally, we got underground and found all the retail inclusions a...

Lot of great stores right on top of the train station. Easy to get to. There is the equivalent of a dollar store on the 8th floor which has a HUGE variety of items. Muji is there, Presotea, cake and sweet stores, organic food store, Starbucks, florist and much more. They have some VERY cool stores here. I highly recommend going and looking around if you...