The Now Building — Local services in London

The big screen on Tottenham Court Road, located at the bustling intersection with Oxford Street in central London, is a striking feature of the city’s urban landscape. This giant, high-definition LED display is situated on the new Outernet building and has quickly become one of the most visually engaging attractions in London.

The screen’s immense size and sharp clarity are hard to miss, making it an ideal platform for digital art installations, promotional content, and public service announcements. It’s particularly impressive at night, when its vibrant colors light up the area, adding a modern, tech-forward atmosphere to the surrounding historic architecture. The screen often showcases creative displays that captivate pedestrians and enhance the area’s energetic ambiance.

One standout feature is how the screen integrates with the Outernet’s immersive media district, combining visual storytelling with 360-degree audio and visual experiences in nearby public spaces. It’s a powerful example of how digital innovation can transform public spaces, creating a kind of outdoor gallery that engages with passersby on a large scale.

While the screen’s bold presence has been met with excitement, there’s some debate around its impact on the area. Some locals appreciate the modern appeal and the cultural diversity of content, while others feel it adds to the already overwhelming sensory experience of Oxford Street’s hustle and bustle. Additionally, questions about its environmental impact have sparked discussions on sustainable urban planning and energy usage.

Overall, the Tottenham Court Road big screen is an iconic addition to London’s West End, redefining how large-scale digital displays can add cultural and visual value to public spaces. It’s a captivating attraction worth stopping by if you’re in the area, offering a unique fusion of art, technology, and urban culture right in the heart...

This stunning digital arts venue is conveniently located just outside Tottenham Court Road Station in central London. I was completely captivated by the immersive media creations displayed on the extremely large screens - they're truly mesmerizing and change constantly with vibrant colors and stunning visuals.

The space offers few comfortable seating areas where you can simply sit back and absorb the ever-changing digital displays. It's the perfect spot to take a break whether the weather is good or bad.

Italian coffee shop was recently added, which makes it even more inviting to linger and enjoy the ambiance.

Outernet has quickly become my go-to recommendation for visitors looking for something different in London. It's a free attraction that delivers a truly unique experience, and it's literally the first thing you see when exiting the station. Don't miss it if you're...

I love The Now Building, I find it really relaxing to sit there and watch the big screens, change into different things. Especially the music it really helps the experience. It's lovely and a great experience. Well worth a visit and it's free space just to sit or stand and watch the screens, change. There is always something different on the screens. It's at the junction of Tottenham court road and Oxford Street near the tube station. It always attracts visitors, a great escape from all the London traffic. When I went last they had the butterflies and turtles under the...