Outernet London — Local services in London

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Outernet London Research

Outernet London is an innovative mixed-use entertainment district in London's West End that opened in 2022 and has become the UK's most visited cultural destination. Located directly next to Tottenham Court Road Underground station, it connects to Denmark Street, the historic heart of the music industry.

Key Facilities and Spaces

The Now Building is the centerpiece of Outernet, featuring the world's largest wrap-around video space with massive 16K LED screens spanning four floors. With over 2,000 square meters of ultra-high-resolution LED displays and an L-ISA immersive audio system with 200 speakers, it provides visitors with an extraordinary audiovisual experience.

Now Trending is a more intimate space for brand launches, product sampling, and interactive exhibitions, equipped with directional sound and atomized fragrance capabilities. Now Arcade is an LED tunnel where visitors can enjoy immersive content and augmented reality experiences.

HERE at Outernet is an underground live music venue with a capacity of 2,000, featuring state-of-the-art audio and video facilities, while The Lower Third is a smaller 250-capacity venue for emerging artists.

Cultural Significance and Historical Background

Outernet London is situated in Soho's Denmark Street area, the historic center of the UK music industry. This area is known as "Tin Pan Alley," where stars like Elton John, Sex Pistols, and David Bowie began their careers. The development process completely preserved the historic facade of Denmark Street while incorporating futuristic technology.

Programs and Experiences

Free immersive entertainment experiences are offered daily from 10 AM until late hours. Music, digital art, and brand experiences are broadcast on wrap-around LED screens, with interactive features included. Over 100 million visitors annually can experience special broadcast content, live events, brand launches, and world-class art exhibitions.

Technical Features

Outernet London boasts Europe's largest digital exhibition space and the "world's largest LED screen deployment." It features public art programs and advertising campaigns utilizing virtual reality, augmented reality, and artificial intelligence. Special construction methods were employed to protect against vibrations from Elizabeth Line and Northern Line trains.

Global Expansion Plans

Outernet is a global media and entertainment company that plans to expand from London to New York and Los Angeles. As a network, it aims to provide brands with opportunities to simultaneously reach global audiences, creating unparalleled impact and...

Outernet London is a cultural and entertainment space near Tottenham Court Road, offering a unique blend of immersive digital art, live performances, and interactive exhibitions. Its standout feature is the giant digital screens housed within The Now Building, boasting some of the highest-resolution displays in the world. These screens create a dynamic environment where art meets technology, captivating visitors with stunning visuals.

Outernet hosts a range of digital shows, including interactive pieces like Tetris-style displays and fully immersive art experiences that surround you with vibrant colors, shifting patterns, and captivating animations. The space is designed to be both visually stunning and interactive, encouraging visitors to engage with the art.

One of the highlights is the immersive art shows, where the screens transform into a living canvas, showcasing curated works by international artists. These exhibitions often explore themes like nature, technology, and abstract expression, creating a sensory feast for attendees.

Outernet London isn’t just about art; it also serves as a venue for live music, performances, and community events. Its versatility makes it an ideal destination for locals and tourists alike, whether you’re seeking a quiet moment of inspiration or a lively cultural experience.

While not every show is equally captivating, the overall experience of Outernet London is unique and worth exploring. The combination of advanced digital technology, creative storytelling, and a central location makes it a must-visit destination for anyone in London. Whether you’re an art enthusiast or just curious about new forms of entertainment, Outernet promises...

I recently had the pleasure of experiencing "Butterfly Trails" at Outernet, and it was truly a magical journey from start to finish. The immersive storytelling and stunning visuals left me in awe, transporting me to a world where imagination knows no bounds.The attention to detail in every aspect of the experience was remarkable. The combination of interactive elements and beautifully crafted environments created a sense of wonder and excitement. The narrative was engaging, and I found myself fully absorbed in the story, eager to see what would happen next.What stood out the most was how "Butterfly Trails" managed to evoke a range of emotions, from joy to nostalgia, and even a bit of melancholy. It was a reminder of the beauty of storytelling and how it can connect us to our inner child, sparking creativity and wonder.The team at Outernet has done an incredible job of creating an experience that is not only visually stunning but also deeply meaningful. Whether you're a fan of immersive art, storytelling, or just looking for something unique and unforgettable, "Butterfly Trails" is a must-see. I can't recommend it...