Helzberg Diamonds — Local services in Fruit Cove

Dreadful service form the Orange Park Store! I initially contacted Yvonne to inquire about trading in an engagement set I had bought from the same store two years ago, which had never been worn by its intended recipient. Yvonne informed me about the trade-in program, and we agreed on a specific time for me to visit the store. I had already selected the ring I wanted from the Helzberg website, expecting a quick and straightforward transaction. However, my experience turned out to be far from that.

Yvonne repeatedly attempted to persuade me to make an in-store purchase, disregarding my clear preference for the online selection. Despite clearly communicating my choices, she persistently discouraged me by stating that my desired ring would be significantly more expensive or would take an extended period to acquire, without making any effort to investigate further.

Even after detailing my exact preferences, Yvonne quoted a price that was $1,400 higher than the one displayed on the website. When I showed her the online price on my phone, she appeared surprised by the substantial difference and made no effort to rectify or explain the discrepancy. I explained my intention to order the ring online, but due to the trade-in requirement, I needed to visit the store. Yvonne offered no assistance, returned my ring, and dismissed me.

Frustrated, I called another Helzberg location at the Avenues Mall and spoke to Jeshua, explaining my situation. Jeshua comprehended my needs and invited me to visit him. Upon arriving at the location, he promptly attended to my requirements. Recalling my previous positive experience with him, I appreciated his consistent helpfulness. Thanks to Jeshua, I not only completed the intended purchase but also bought an additional piece of jewelry.

The transaction was meant to be straightforward, with the ring already chosen online, the trade-in item in hand, and my Helzberg credit line pre-approved. Yvonne, unfortunately, failed in her simple task. Fortunately, Jeshua stepped in and turned the situation around, for which I am immensely grateful. Even after I explained exactly what I wanted, the price she came back to me was $1,400 more than what the site showed the ring set. I showed her the site from my phone and she seemed blown away that there was such a price difference and made zero effort to figure out why their own site had such a huge discrepancy. I explained that I would have just ordered the ring online but unfortunately I couldn't trade the other ring without going to the store, again she made no effort to help, gave my ring back and sent me off.

Frustrated, I went back to my car and called another Helzberg location at the Avenues Mall and spoke to Jeshua and explained what I was trying to do. Jeshua understood exactly what I wanted and invited me to come and see him. As soon a I reached the location he was there and immediately took care of my needs. Seeing him again I remembered that last time my girlfriend and I came into that store and how helpful he was. He was exactly just as helpful this time around and I even purchased an additional piece of jewelry besides the ring set.

This was a simple purchase, ring already picked out exactly from the site, trade in on hand, and Helzberg credit line already approved and ready. Yvonne had one simple task and fail miserably. Thankfully Jeshua really turned things around and I greatly...

My husband and I first walked into Helzberg Diamonds back in 2011 after over a decade of loyalty to Kay Jewelers—and we’ve never looked back. The in-store lighting, warm atmosphere, and standout customer service won us over completely. That’s when we decided to upgrade my wedding set and preserve the original as a family heirloom.

Ever since, I’ve been visiting every six months for ring cleanings and inspections—usually helped by whichever associate is available. In January, I brought up an issue with my set spinning and not aligning with my wedding band. That’s when Felisha stepped in and made all the difference.

She was incredibly patient, kind, and professional as we discussed options like soldering or using an enhancer. She walked me through each choice and never once made me feel pressured. I ended up falling in love with a simple enhancer and decided to “wait” for a future anniversary to make it mine.

We returned today to purchase that exact ring, and Felisha remembered it with complete confidence. She treated us like familiar friends, not just customers—attentive, genuine, and truly caring. It’s clear she takes pride in her work and knows how to make each experience feel special. Moving forward, I’d prefer to only work with Felisha because I know my expectations will be met every time.

There was a new team member in the store today as well—very friendly and welcoming! The energy was just a little different, but I appreciated how Felisha gracefully led the experience with her usual poise and professionalism.

If you’re shopping at Helzberg Diamonds, I wholeheartedly recommend Felisha. She’s been a bright part of our jewelry journey, and we’re so thankful for her...

Helzberg use to be a great jewelry store, not so much anymore. I was in just this past week to get my engagement ring and wedding band cleaned to uphold my warranty (they have to be serviced every 6 months). First off, they dont want to assist you in anyway unless you look “wealthy” enough to be in there. I guess my t-shirt and jeans vibe doesn’t fit their aesthetic. I politely asked to get my rings cleaned and they use to use an ultrasonic cleaner which took a few minutes but I was more than happy to wait for..however this last time, the lady who “helped” me just grabbed my rings took them in back for less than 10 seconds and wiped it off with a cloth. The rings use to come back to me looking brand new..she literally couldn’t be bothered to even wipe them off good. Same employee on a prior visit didn’t even say anything when I walked in. She was associating with her son and his significant other, because she was pulling out baby clothes, showing the couple what she bought for her soon to be grandchild. I walked around for a little bit trying to give her time to wrap up her personal conversation. She never once said ANYTHING, just kept on with her personal matters while at work. Realllllly unprofessional in my opinion. I would have asked someone else for assistance, but she was the only one there, at least out front that I saw. The jewelry is beautiful, but the customer service is below par. If my husband hadn’t bought my engagement and wedding set here, I absolutely wouldn’t return. Do better for...