FORMA Hermosa Beach — Local services in Hermosa Beach

I agree with the other reviews: this place is a gem! Conveniently located at the beach in Hermosa next to a Starbucks, we strolled in and were pleasantly surprised by the well-curated shop full of wonderful, unique items. The man working was informative (not pushy) and let us know about the local companies and artists that supply the store. I love supporting local businesses and artists, so it makes the experience of buying a gift even better. We drive all the way from West Hollywood to experience this kind of charm found only in Hermosa Beach! We bought a candle and a mug and we will be returning. I...

I treated myself to a beautiful silver necklace at $80. It was a splurge. I've been wearing it pretty often recently, and I just noticed that it's plated, and the plate is now wearing off like a cheap necklace. While inspecting, I noticed that one of the pave stones had also fallen out. What a disappointment. Unfortunately, I bought it a while ago, so I probably can't get a refund now. I won't be purchasing from them again as the price point is too high for an item that isn't sterling silver but plated. It probably doesn't have much wear left in it. It's unfortunate because I loved the items...

I absolutely love this spot in Hermosa. It's always a good vibe, the inventory isn't what you can find anywhere else. Music is always good, the merch always changes and the owners are AMAZINg to talk to every time ! I always leave this sweet store with a great feeling and some amazing international treasure. Lately the earrings, Thank you Johnna, or Jonna ... for helping me choose the best...