Sunrise Surf Shop — Local services in Jacksonville Beach

I kept wondering why my board always went to the left so seeing that one wheel was still not touching the ground after a couple months of skating got me to thinking something was wrong with the board. I figured the bushings would have been broken in by then.

Matt was nice and very patient with me being a newbie to skateboarding. He took some time trying to figure out why one of my wheels doesn't touch the ground when on a flat surface. He tried everything but nothing helped. He took 3 new boards down and placed them all on two counters and only one had all 4 wheels touching down on the counter so he was going to call the rep to see if there was something wrong.

I called the next day to talk to Matt to let him know to call me tomorrow since he was going to talk to the rep (big mistake) I got greg or garett don't remember the name. He was the one who sold us our boards and was very nice and even switched mine out when I took it back several weeks later after my first run with it. He noticed it was warped badly and swapped it out.

Yesterday was a different story he (greg) seemed exasperated with me hardly let me talk told me I was criticizing every little thing and to just ride. He also said that the bushings needed to be broken in and riding once a week wasn't going to do it. He said he put the other two boards back and was going to sell them because there was nothing wrong with them.

It felt like an argumentative conversation although I was just trying to explain what I felt was wrong. maybe he was tired of me because I did call him once after I got the new board to tell him it wasn't flat on the floor and later came in with it and he said it was badly warped. Second time was a couple weeks ago to see why one wheel wasn't spinning he adjusted it for me and told me I needed new bearings.

The third time was yesterday so I guess I was being a nuisance and he was tired of it.

He gave me good advise on breaking in the bushings but the damage was done. He talked to me like someone who has lost his patience with a 5 year old, talking loud and fast so you can't get in a word edge wise and condescending at times. I felt like I was being scolded

I'm very new to this and was just trying to make sure there wasn't anything wrong with the deck.

I can positively say I won't go back. No one deserves that kind of talking down to especially if it's someone whose new and doesn't know the ins and outs.

I do appreciate his advise and will take it now that I have a better understanding of how to get rid of the problem but the way it was delivered was very unprofessional and crossed a line between sales person and customer that left a bad taste for me. I can't go back if we ever need anything because that will always create tension in me.

I'm a soft spoken person so I'm not sure why I got that treatment.

Thanks for everything Matt and thanks Greg but you really need to be a little patient and keep in mind who...

I lived in Jax Beach from 2002-2008, and Sunrise Surf Shop was the spot for gear and good times. Came back in 2025, it’s like they took my favorite shop and cranked it to 11!

The place is way bigger now—sprawling racks of gravity boards (more than ever, and they were already stacked back then), plus every kind of gear you’d need to hit the beach looking legit.

I walked out with baggies, a couple of killer t-shirts, and the best flip flops I’ve ever worn—shoutout to the awesome lady at the counter who nailed the recommendation. Those flops hug my feet like they were custom-made; I’m never going back to cheap ones.

The staff? Absolute legends. One guy noticed me eyeing the board shorts and asked if I was trying them on—good call, because he saved me from grabbing a 34 when a 33 fits like a dream. Keeps me motivated to stay lean, too—no way I’m letting myself get too fat to wear these!

The vibe’s still pure Jax Beach: mostly locals, but they roll out the welcome mat for everyone. You feel like family the second you walk in, whether you’re a pro shredder or just chasing that coastal buzz.

Sunrise has always been a gem, but they’ve seriously upped their game—bigger space, deeper selection, and that same soul that made it my go-to back in the day. If you’re in Jax or just passing through, hit this shop for gear that slaps and staff who get it.

No complaints, just totally stoked. Five stars forever—already planning my...

I always try and support local businesses. This time I learned it's not always the best option. We bought a HydroFlask from the shop with the thought we had an option to exchange it. We talked to the attendant who politely told us we could make an exchange for a different color. We sat on it for 2 weeks and finally called to ask about different colors. I was told that the person that deals with that Vendor was out and they would see if they could order the color I wanted. I did get a call back 2 days later and was told that they had just made their order and could not make another one. I was told that they only had the colors they had and that was it. From the original conversation with the attendant I was told I could order colors I wanted. Apparently, this is not the case. At this point I just wanted to return this and buy it online. However, I was outside of their 7 day return window. When asked if there was something that could be done I was told no. I tried contacting the shop through their "contact us" page, 1 week ago, and have yet to hear back. This is a disappointing experience with the Sunrise Surf Shop. Looking through their reviews it seems that their return policy is an issue. Sometimes trying to buy local will bite you in the butt. An online retailer like Amazon takes refunds and exchanges with no problem. You disappointed me...