Amsale — Local services in New York

I had an overall poor experience with Amsale as I encountered multiple issues. The worst part was that they forgot a final and critical alteration, which was adding an internal belt to hold the dress up and prevent it from falling down on the chest. My bridesmaids tried to contact them for help and makeshift ideas when we realized (as I was putting it on for my wedding!) but no one answered or called back, despite leaving a voicemail. I also followed up with an email after the wedding and still, no response. They also have poor scheduling practices. Earlier on in the process, they had made a mistake and gave my appointment slot for a fitting to someone else. They were resistant to correcting this error, and even though they did squeeze me in ultimately, they failed to tell me it was going to be with a different seamstress than I had been working with all along (had I known that, I would not have bothered to come in, plus I made it clear to them that my mom and mother-in-law-to-be were coming from out of state for this, which was basically for nothing). When I came in for that appointment, Apri told me they had completed alterations as far as adding the extra boning to the top that I requested. This was untrue. I asked her to look at the dress notes, she skimmed them, and continued to falsely claim the boning had been added. I had to request to speak with someone else on this matter to clear it up. When I picked up my dress a couple days before my wedding, there was nobody at reception to help me and I had to wait 30 minutes for someone to assist. After they got my dress from the back, they gave me a form to sign saying the dress was thoroughly inspected (not true) and in perfect condition (also, again, not true, the belt was not there and my dress was falling off during dancing, which caused me to have to change out of it prematurely, and sacrifice pictures in my dress). It also should be known that their old location was really nice and their new location is tiny and in a very dirty and congested area. I would not recommend going to Amsale for your wedding dress, it's too big of a purchase and too important of a day to take these...

I visited Amsale during a trip to New York City to find my wedding dress in September 2025. I spent 2 days going to 6 different bridal appointments across NYC ranging in price from $0-450 - and Amsale was far and away the best experience we had during our trip. We were greeted at the door by Alfie, who went out of his way to learn the names of everyone in my group, offer us drinks and even macarons. He continued to pop in during my appointment and gave such heartfelt, thoughtful advice about choosing a wedding gown and made us all feel so taken care of. During my appointment, I worked with Jenna as my consultant, and she was wonderful. Because I had already been to 5 other appointments, I walked in with a totally different vision for the dresses I wanted to try than what I had filled out online when booking the appointment, but Jenna did not miss a beat! She was able to get me into all my top choice gowns and suggested additional gowns that truly blew us away. All the dresses were absolutely stunning, and the selection was amazing - everything I saw online and wanted to try on was available to try on in store (and after 5 other appointments - I can confidently say that is a rare thing). As a very undecided bride, Jenna also gave me thoughtful and expert advice on how I could think about selecting my wedding dress - advice I am still following as I make my final choice! My entire group was blown away by our experience at Amsale, from the warm welcome we received, the incredible service, the quality and beauty of the gowns, and our incredible consultant, Jenna! We even took this photo at the end to commemorate such a fun experience. Amsale puts a $50 hold on your card to book the appointment - but this gets refunded, but we got an experience equivalent to what you'd pay for an extra VIP appointment at another store. Booking was incredibly easy and stress-free. Wedding dress shopping should be a beautiful, fun experience to share with close family and loved ones, but it turns out - that can be a rare thing to find. I was so happy to end my trip on a high note at Amsale - I will never stop recommending this place to...

edit update: the manager of the SoHo salon reached out to me via phone, and we had a productive conversation about my experience. Our interaction generally exceeded my expectations and I plan to re-visit the salon and will update my review accordingly. But, overall, the salon handled my complaint very professionally.

I really do not recommend visiting Amsale in SoHo. It was a horrible experience that left me in tears. My fiancée and I had an appointment on Saturday. It was my third time trying on wedding dresses so I think I have a good metric for what a good appointment should be like. I was really excited and looking forward to a special day. The two women who greeted us at the door were friendly, but once the appointment started, everything went steeply down hill. The stylist Olga was cold, unfriendly, rude, and unhelpful. She did not greet us or ask any questions. She just told me to get in the dressing room and said “have you done this before?” When I said yes, she just stared at me until I undressed. She didn’t help me into the dresses, she just handed me them. She seemed like she could not be bothered and that we were a nuisance to her. She rapid fire had me in and out of 5 dresses in 20 minutes. She did not ask any questions, she did not adjust the dresses to fit me correctly, and she did not do anything to make the experience pleasant. Other couples were offered champagne but we were not. The entire thing lasted 25 minutes. She did not try to sell us the dresses or ask if I wanted to try anything else. After I tried the last dress I had preselected online, she just said okay and practically shoved us out the door. I had been really excited to try these dresses and was prepared to purchase one that day. I’m not sure if it was homophobia or just terrible customer service, but the experience was so upsetting. I felt dehumanized and embarrassed by the entire encounter. We walked outside and I burst into tears. Amsale lost our business and I will warn my other friends getting married to avoid...