Goto — Local services in New York

UPDATE: Over 2 years later, I still stand by every word of what I wrote here regarding Goto’s unparalleled skill, natural talent, and keen intuitive eye for perfecting even the most subtle details of every new hairstyle I’ve come to him for. He’s the only hairstylist I’ve ever been to who only needs to look at a photo once, and makes it look like the easiest thing in the world. Again, I’ll also mention his impressively wide breadth of knowledge on the many different types of hairstyles seen with bands and musical subcultures throughout the many decades past. I wish I could leave an additional 5 star review as a separate update - he really is that good!

This is the best hairstylist I've ever been to. True artist and master of his craft. Don't waste your time going anywhere else, Goto knows what he's doing. The first time I ever visited him, I didn't know what I wanted to do with my hair, and he was very honest and told me my hair looked fine the way it was, instead of giving me a haircut I didn't need like other salons would do just to take my money. This time when I saw him again and knew what I wanted, he took his time and paid attention to small details to make sure I got exactly what I wanted, and he did it perfectly. I'll never go to anyone else - I've been to the #1 rated salon on yelp in NYC, and Goto is much better. Very underrated and deserves all the business he can get. He is also very friendly, knowledgeable, and...

Minimal, clean, and cozy salon hidden on East 5th Street. I'm so glad I was able to use my Groupon that was going to expire day of because of the OG and owner, Goto. He has such a warm personality to have wholesome conversations with and values quality for his customers. If you're not quite sure what you want or how it will turn out, he will provide thoughtful suggestions after he gets to know the details of your hair cuts in the past. This is my first Google review ever and I hope this review helps others to try out Goto's salon stay in business. He's owned his salon for 13 years, and I wish him the best in the future. I'll definitely be coming back next year when I come back...

Very very pleasant experience! I, similar to some other reviewers, had little to no exact idea of what I wanted for haircut, I just knew my current situation wasn’t gonna fly. Goto and I discussed all sorts of possibilities, and he is really adamant getting you what YOU want - which is amazing. Even if you don’t know, you’ll know once he starts cutting! I’m so happy having found this place, and there’s absolutely zero reason going elsewhere! If I was smart I’d give him 1 star so I could keep him to myself (joking), but a genius like Goto deserves all the credit he can get, and 5 stars is the absolute minimum I can give him! Will be back...