Optima Beauty Supply — Local services in New York

I decided to give this place another try, and my experience was highly positive this time around. The people today were super polite and made me happy that I walked by all the other beauty supply in the area to come to this one.

Why I like this specific store is because the hold a large selection of hair dye products, my main favorite being Wella. They have the Wella Multi Blonde hair bleach, which I could normally ever find online. If you're ever trying to bleach your hair, I highly suggest Wella Multi Blonde Bleach and Welloxon Perfect 6% (20 volume) developer. The formula is very consistent, doesn't get super watery, doesn't get dusty, and just makes fore an easy application. AND I CAN TELL YOU I'VE TRIED A LOT OF BLEACHES BEFORE. And Optima carries like all of the Wella products I love for the bleaching and toning process. They also have the usual Wella toners. I obviously only go for T14 - T18 as I do love looking like an old man with white hair. Pricing is competitive. The Wella toners I bought were $2.99, where in other big franchise stores I would get the same toners for double that price. So if you want to get a good deal on toners, definitely GO here. I never EVER liked how other big named stores sold me a small bottle of toner for $6. The 1 ounce bleach packet I got from Optima were $5.49, where if I were to get the bleach online, the 1 ounce of bleach would cost me $8 + shipping. The store is priced amazingly fair for amazing products.

But if you're not into blonde hair, then they also have TOOONS of other dyes to choose from. I ALMOST risked it and got soft pink hair dye buuuuut I start a new job next week sooooo I'm holding off on it. For now.

Overall, I love the huge selection of dyes and bleaches offered here. The store is organized so everything is super easy to find. The owner values customers obviously, and that to me means a lot. Will be back after my roots grow...

ABSOLUTELY terrible customer service. I will not be giving this beauty supply store my business ever again. I have been shopping at this beauty supply store since I was in middle school, a loyal customer, even brining my friends and family to this business and gaining Optima Beauty Supply store traction. But after an incident at this store today that included assumptions, discrimination and profiling I will be reporting this business to the BBB (Better Business Bureau.) My friends and I were looking through the aisles buying the necessary items needed for our Halloween costumes, while one of the store employees is staring down at us. We understand that many beauty supply stores deal with theft, so we didn’t think much of it. I got my items and as had my items rang up by the cashier. She allows me to pay and then questions me asking, “Did you put back the small pack of lashes back on the rack? If I check your pockets I know I willl find it.” Immediately I retaliated because of her assumptions about teenage girls stealing and profiling us to be thieves. I had already paid, but we left the items and vocalized the discrimination at hand. This experience was very disheartening and made us young girls feel targeted and discriminated against. I would refrain from giving this Optima Beauty Supply store any business as they obviously displayed acts of discrimination against customers- proving the TERRIBLE CUSTOMER SERVICE. ACCUSING YOUR CUSTOMERS OF THEFT IS NOT HOW YOU RUN...

I walked in to exchange a hairbrush which I had bought the day before. I am not familiar in this field so I asked an employee which one would get the results that I want. After taking it home I realized that it was a wave brush which did not work for me. As I walked in the following day, the cashier called the only male on the floor to come and continously tell me that they do not return products. I told him I made this purchase based on your associates recommendation which was clearly not for my hair and they could care less. As a business you should hand me my reciept upon purchase which was not. As a customer, I should not have to ask for one. Your policy as a licensed store should be to aim towards the satisfaction of your customers and with your ridiculous policy with no sign in sight and no reciept to instruct other wise; how should one know. I knew there was no point to argue so I left the brush that I purchased on their counter and walked out. I will be sending my letter to consumer affairs. I am giving it two stars because I know the associate did not act with malice. However their approach and unwillingness to accomodate is why...