Reform Showroom Dumbo — Local services in New York

AVOID AT ALL COST. This the first Google review that I have ever written, but my experience at Reform was SO BAD that I feel compelled to do so.

It is a shame as the product itself is beautiful, but due to a lack of communication on Reform’s part and also their farcical choice of subcontractors, this process has been agonizing.

Lack of touch points between ordering and delivery. With any renovation, the kitchen represents a large item but Reform provides close to no updates with regards to the fabrication and delivery progress. This makes it very difficult to properly plan a construction timeline and stagger milestones as necessary. At every instance, it has fallen on me to ask for updates and inquire how things are moving along. It should be on Reform to apprise customers on various progress updates.

Delivery no show. My order had finally arrived in the US and was ready to be delivered to my doorstep. However, the logistics provider completely missed the appointment with no forewarning. Dates and times had been extensively discussed prior to this, confirming the schedule via the phone as well. On the day of delivery, my contractor had guys waiting to receive the large and heavy delivery. However, they were left waiting around all day for nothing. When we called the delivery company, they were completely nonchalant and unhelpful and not to mention rude. My contractor billed me for the wasted time and Reform is rightfully refunding me, but this should have happened in the first place. It was an unnecessary experience that was stressful. These are the kind of subcontractors that Reform forces us to deal with.

Counter top lead times. At no point during our design process or ordering process was I, or my architect, ever apprised of the necessary lead times. With most renovation projects, countertops are typically the very last item in a renovation. As such, any delay can represent a serious bottleneck towards completion.

Counter top availability. I chose to go with Reform in part due to their comprehensive service. They are able to provide the cabinetry, countertops, and even organizers. How wrong I was.... Prior to even finalizing my order, the counter top specs and quote were extensively discussed. They told me that I should order the countertops once the cabinetry was installed. But when it came time to order them, they were out of stock and required a significant lead time. This process makes absolutely no sense. Reform should have collected payment from me and secured the slab. As a result, I have had to change my choice of material for countertop.

Counter top fabrication. I understand that reform is not a stone company, but their choice of subcontractor has led to the absolutely worst experience for me as a customer. To put it lightly, their fabricator (Stone Tech) is a joke. As Reform's customers, we are forced to deal with their poor choice of subcontractor. Not only was it the delivery company, but now also the stone fabricator. It is on Reform to either pick a better sub contractor or manage them more actively. Not only have the stone fabricators CONTINUOUSLY made empty promises and completely missed deadlines, they are also absolute amateurs. As I write this, I cannot even get them to provide correct slab smiths. Something as simple as templating the backsplash above the counter tops on the marble slab, so that the veining can match, was not done. I am no stone expert, but I think everyone can agree that this is an extremely basic concept. First I was promised Thursday, then it was Friday, then it was Monday morning, then it was Tuesday morning, and so on and so on and so on. I am honestly confused if the inability to get this done stems from incompetence or unwillingness at this point.

Please save yourself the anguish and heart ache and avoid them. The individual people I have dealt with from Reform are very polite and courteous, but completely unhelpful at the...

Friendly, professional design team but substandard product and service in multiple ways. The linoleum looks good and is surprisingly easy to keep clean. But the wood panels’ veneer has a grain pattern that repeats like zebra stripes, making it very obviously an engineered material. (Meanwhile you can go to Home Depot and affordably buy a simple sheet of 1” plywood faced in maple, for example, with lovely broad slices taken from the same tree.) And within months those surfaces started getting very visible stains from water condensation and food that immediately absorbed into the material and couldn’t be cleaned off. It was like no one had put on a matte poly finish at all, let alone one sufficient to handle daily kitchen use. I’ve had to sand and refinish myself, and you can tell it’s been damaged. Finally, Reform claimed we had never discussed a cabinet height consideration that we definitely did, and then nickel and dimed us for a replacement filler panel after the one they provided didn’t fit. Similarly, a pull-out drawer they insisted would fit beneath the sink with the right hinge hardware simply would not, it was too wide and we...

We used Reform linoleum and oak Basis cabinet fronts and linoleum and oak countertops for our kitchen renovation in early 2020. Finalizing the order took 2 weeks of back and forth emails which could have been shortened to a day or two with phone calls. The order was placed mid January and delivered in 8 weeks (pre-covid). All items were delivered in perfect shape. During the ordering process we learned that our Kohler sink must be dropped-in and that the linoleum countertop would come in three sections and would have seams. We used a silicone adhesive for the seams. The linoleum countertop has aged well with the exception of the seam near the sink which is prone to get wet and has warped a little. The oak edges sealed in the factory are in perfect condition. If I was to do it over again, in consideration of the length of my counter I would have used marble instead. Overall we are very happy with the look and functionality of our...