Luka's Liquor — Local services in Roanoke

I don’t usually write reviews, but I had to make an exception for this place. Not just because of the great selection or the solid prices—but because of Balraj, the owner. This man is, without exaggeration, the nicest person I’ve ever met.

From the moment I walked in, Balraj greeted me like I was a longtime friend. He didn’t just try to sell me something—he asked what I liked, made thoughtful suggestions, and even shared a story or two that made me laugh out loud. The whole vibe of the store reflects who he is: warm, genuine, and full of good energy.

On top of that, the store is super clean, well-organized, and stocked with everything from hard-to-find craft whiskeys to great value wines. And if they don’t have what you’re looking for? Balraj will go out of his way to try and order it for you. Who does that these days?

If you care about supporting small businesses and want to walk out of a store feeling better than when you walked in—this is your spot. 10/10 recommend.

Balraj, thank you for running your store with so much heart. You’ve earned a loyal...

I love Luka’s Liquor so much. My Fiancé and I went into the store last Friday night to grab a bottle to celebrate our anniversary. Luka the dog was just so sweet and greeted us right away and so did the owner. The owner asked us what bottle we were looking for and then suggested a way nicer bottle for us to celebrate with. We will definitely be coming back to this store. As a dog lover I loved that the owner really wants his well trained dog around. Luka the dog adds a great touch...

Absolutely love this place! The staff are super friendly, knowledgeable, and always happy to help with recommendations—whether you’re looking for a good bottle of wine or something new to try. The selection is impressive, well-organized, and always stocked with both local gems and hard-to-find labels. Prices are fair, and the store is always clean and easy to navigate. Easily my go-to spot for anything liquor-related....