Roll-Em-Up Taquitos (Houston Heights) — Restaurant in Houston

The wait is finally over for the Houston location of Roll Em Up Taquitos! After tirelessly commenting and DM-ing their Instagram about the opening, I’m thrilled it’s now up and running. My first visit, however, had a couple of hiccups but it wasn’t their fault.

Upon arrival, I found the place to be well-organized and welcoming, with staff offering a warm greeting. I was the only customer at the time, which made for a quiet, personal experience. The cashier was helpful in explaining the menu, which features taquitos, nachos, beans, rice, street corn, and churro donuts. I also tried the Horchata slushy, though I found the caramel drizzle a bit much for my taste.

I ordered a 4-pack combo, mixing flavors like potato ground beef, shredded beef, and shredded chicken, with both flour and corn tortillas. Unfortunately, since I didn’t eat the taquitos immediately, they became soggy and didn’t taste as good. The cashier’s recommendations were spot-on, but the sogginess affected the flavor and texture.

The Roll Em Up sauce comes in mild or hot; I chose mild. For sides, I opted for rice and beans. The rice was flavorful but could use a touch of citrus. The ranchero beans were a bit too salty for my taste, and the street corn was missing the cojita cheese that I love. The churro donut was decent but had too much cinnamon and sugar for my preference.

On my second visit, I attended their soft opening and learned about the grand opening on August 17. The first 100 customers received free taquitos for a year, so I decided to join in. The line was manageable, and I met some great people while waiting. The manager remembered me from my previous visit and introduced me to Dave, the owner. It was great hearing about the challenges he faced in opening the location and his patience throughout the process.

During the grand opening, I tried their lemonade and passionfruit drinks, which I mixed to create a refreshing Arnold Palmer-style beverage.

Overall, Roll Em Up Taquitos offers a unique experience with delicious food and a friendly, family-run vibe. I’ll definitely be back to try more from their regular menu!

You can find my video review...

I finally decided to give this spot a try and I’m so glad I did. Just a heads-up, I’m not from Texas I’m a California native (don’t judge me lol) and this food took me right back home. This is what I call real deal, comforting, fried Mexican food.

The taquitos were perfect crispy, seasoned just right, and everything a good taquito should be. For those who don’t know (like me before Texas): taquitos here are made with corn tortillas, and they also offer “flats,” which are rolled in flour tortillas. I tried both, and they were both delicious. Just a little tip the flour tortilla version does get a bit soft if you let it sit too long, but the corn ones stayed crunchy the whole time.

The rice and beans were on point flavorful and well-seasoned. I also got a deep-fried taco with ground beef, and it immediately took me back to my grandma’s kitchen on a Sunday afternoon. Total nostalgia.

Make sure to ask for the hot sauce they won’t offer it unless you ask. The red one is solid, but I personally loved the green sauce more (but hey, we are in Texas, and green sauce just hits different here).

They’ve got horchata and all the classic drinks, plus a regular soda machine. I saw a bunch of people ordering corn, fries, and nachos too everything looked amazing. I’ll definitely be back to try more from the menu.

The staff was super friendly and helpful. They noticed it was my first time and offered some great recommendations (which I took), plus I ventured out and tried the donut yup, that was good too.

Only downside? Parking can be a bit tricky. I ended up parking in the Home Depot lot nearby. But there was hardly any wait, and the food came out hot and fresh.

After eating, I stopped by the restroom to clean up just a heads-up, they have gender-neutral bathrooms (two in total)

If you’re looking for food that hits all the right notes, comforting, flavorful, and full of heart this place is a hidden gem. Definitely worth checking out.

Deliciously...

We were on our way to eat brunch across the street and my wife and I saw this place Saturday 5/18. "Selling taquitos" you get the impression that okay it's a Mexican restaurant which it is, but fast food style, similar to Taco Cabana or that fake Taco Bell crap. Not our style! Everything is fried food, except the beans, oh and they don't sell flour tortillas only corn which I get, there location and fan base is selling were supposed to be sort of healthy. The place was empty, cool inside.

We ordered a few different items. The asada fries - looks very presentable, but damn they apply a lot of salt. We couldn't even make a dent in them due to how salty they were. The meat was a little dry

The asada protein bowl - it was okay, very presentable, the meat was dry,

The chicken taquitos - comes in a box with 3 different sauces. You get what you paid for right.

Asada taco - didn't take a pic of that one, but after unwrapping the taco, my 1st impression was grease and instantly reminded me of a jack in the crack tacos. My wife busted out laughing. It was good, crunchy, it's okay for at least 1.

Overall, in my opinion I rank this place as it's one of those places that you'll give it a try and then tell them in kind words that "yeah we'll be back". But hey, work on selling more variety, and lose the...