The House of Fragonard, a story of perfume making A passionate dedication
It was shortly before the First World War that Eugène Fuchs, an entrepreneur at heart who had already been seduced by the magic of perfume, decided to set up his own perfumery based on the novel concept of selling perfumery products directly to the tourists who were beginning to discover the French Rivera’s charms. Parfumerie Fragonard was opened in 1926. Eugène Fuchs chose to name it after the famous Grasse-born painter, Jean-Honoré Fragonard (1732-1806), as a tribute to both the town of Grasse and to the refinement of 18th-century arts. Similarly, the choice of name expressed his desire to run his business in accordance with traditions.
This spirit has been loyally perpetuated by the three succeeding generations who have run and are still running the company. At their instigation new production plants and sales outlets have opened in Grasse, Eze and also Paris.
It was under the tenure of Jean-Francois Costa that the Parfumerie Fragonard went through a rapid expansion and modernization. As an avid art collector, during the 1970’s he amassed a large and unique collection of antique perfume related items that has both enriched the Fragonard and given the town of Grasse a new cultural dimension.
Today, Jean-François Costa's daughters, Agnès and Françoise preside over the perfumery's destiny, and are as concerned as the preceding generations with continuing to build the company while adapting it to current market needs...
Read moreI was blown away by the tour! & It's free! I learned so much.
Fun fact 1: A "nose", aka perfumer, is an expert in creating and blending fragrances. They are trained professionals who have a deep understanding of the science and art of perfume making. To become a "nose", one usually needs to undergo 10 years of training.
Fun fact 2: I never know perfumes can expire over 3 to 5 years.
Fun fact 3: I thought Fragonard is international but it's not, only in France. I love the scent "rose & lavender( together) so much, and I only bought 2 set. I can't sleep without this scent now.
The staff were incredibly friendly and knowledgeable, and they really made the experience unforgettable. The museum is filled with interesting exhibits about the history of perfume making, and I learned so much about the process of creating a fragrance. The best part, of course, was the opportunity to sample some of the perfumes. The scents were absolutely divine, and I had a hard time choosing which one to take home with me. Overall, I highly recommend a visit to Fragonard. It's a must-see destination for anyone interested in perfume, and you won't be...
Read moreI went to Fragonard boutique in Montmartre Paris to buy my perfume, but I didn't find the staff to be particularly helpful or kind. I was trying few scents and asked the staff regarding the particular perfume that I was looking for but she only said the one you are holding is eau de toilette and this is eau de parfum then turned her back on me.When I paid for the four bottles of perfume, they did not even offer or give me a sample, even though I had purchased four complete bottles of perfume. This was in contrast to the customer who had purchased perfume before me and received a sample. I was dissatisfied and thought I was being treated unfairly. Had it been my last day in Paris, I would have avoided purchasing those four perfume bottles by visiting another Fragonard store. For me, it was a...
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