New Era — Local services in Tokyo

I love this place! They have a great selection of caps and apparel. They also have the cap care machine and if you buy your cap in store they can put your name or a custom message on the back of the cap. I think there’s a limit of characters but I’m not sure what it is. However you can use the cap care machine free of charge but be aware a lot of the caps from The US have screen printing on the inside so you can’t use it for these caps. I know from experience two of my caps damaged the machine. Caps from Japan don’t have screen printing inside. But anyway...

Stores with U.S. team logo hats and swag abound in Tokyo and while the New Era store had one of the widest selections it was sad that their selection of Japanese teams' swag were regulated to two small shelves of baseball caps. I guess as a fashion statement, U.S. team logos are the thing and homeland teams are not. Too bad Japanese...

We chanced upon this store randomly and was really delighted by 金光 's service! We are tourists and couldn't speak Japanese, but he spoke fluently and communication was very clear. He was extremely patient, and was so friendly too! We ended up buying 7 caps. Will recommend this store to anyone looking for a wide...