IT'SUGAR — Local services in San Diego

IT’SUGAR is more than just a candy store; it's an immersive, sensory experience that caters to both the sweet tooth and the pop culture enthusiast. The store's over-the-top displays and vast selection of sugary treats create a truly enchanting atmosphere no matter your age.

IT’SUGAR is like walking into a colorful, sugary dream in the middle of the Gaslamp Quarter in Downtown San Diego! It’s buzzing with energy and packed to the brim with every sweet treat you can imagine. They have whole sections where you can scoop up as much candy as you want by the pound. It's like a candy buffet, but way cooler. But it's not just candy! They've got the craziest stuff, too. Like Skittles soda and Twinkie popcorn!

One of the store's standout features is its dedicated Tokidoki section. This vibrant corner is a haven for fans of the whimsical brand, boasting a wide array of merchandise from shirts and bags to the collectible Tokidoki blind bag figures. IT’SUGAR has masterfully captured the essence of Tokidoki.

To top it off, the store recently hosted a special signing event featuring the artist behind Tokidoki, Simone Legno. This incredible opportunity allowed fans to meet the creative genius and get their hands on a signed poster. The excitement was palpable as eager collectors lined up for a chance to connect with the artist and add a unique touch to their Tokidoki collection.

IT’SUGAR truly goes above and beyond to create unforgettable experiences for...

Filled with many varieties of packaged and bulk candy. Place to go for a candy lover gift. Staff is not as cheerful as one would expect around overpriced candy but they are nice. Did not like that the adult section was right next to other displays and catches you by surprise. The store does seem to target an older market. Their merchandise shows theyre definetly not fans of the president. Overall not a place Id put on my excited to...

The best candy store I've ever been in! My 8 y/o was even surprised of all of the cool things/candy they have. I was stoked because of all of the old school candy. Plus, the customer service was outstanding. Everyone that we came in contact w/ was so happy & friendly & seemed to really want to help. Oh and they have a really cool selection of stuffies, we got a yellow Peeps marshmellow one❤️. We'll be stopping here every time we...