Royal Auto Group - Audi, VW, Volvo, Mazda — Local services in San Francisco

My first experience with Royal and also my first European vehicle. I am Sold!

My initial interaction was using the sites system “I am interested in this vehicle.”, but excluding my phone number as I did not want to be bombarded with calls. I did the same at several other dealerships.

Sean P from Royal Volkswagen was the first to respond and was very polite. I emailed him back with what I was looking for which is an “out the door price” with my own lender, including that I wanted the advertised discounts. Sean responded with a formal quote, was never pushy, kept everything by email as I preferred. He answered questions and I stayed in contact with him for over a week as I flipped flopped on coming in and the price.

On the other side other dealers replied shortly too. They would not give me a formal quote. Insisted I give up my phone number, and was pushy with emails constantly asking me to come in for a test drive or spam email me asking if I am “still shopping” after I had already replied.

When I finally came down, Sean was very welcoming, took the time to explain features, and let me take my sweet time. It never felt like he was trying to sell me on features, but rather educate me on the features so that I am aware “it does this and this”. Kind, pleasant, and understanding is what Sean is.

The dreaded Finance experience was actually pleasant and surprised me. Yakov I, was extremely enthusiastic about my purchase, laid out options for me, and was so transparent. He was not the slightest pushy, dry, or unwelcoming. I had a good conversation with him and the paper work proceeded quickly in comparison to other dealers I have been to.

After I nervously drove my new vehicle home. I looked over the vehicle and poured over the paperwork expecting to have some how been conned or swindled, but that was not the case. Everything is exactly as is, I am more than comfortable with my payments and would gladly recommend anyone to try Royal sales. Especially with Sean and...

Slowly and Steadily i am getting to know that all that they said in sales pitch was just for sake of selling car. They lied on many occasions.

Customer service: Less than a single star. They are rude bunch of people. While buying my Mazda 2018, when i said i have a quote with process less than yours, the manager started talking very rudely as if i am buying or asking for car free of cost ... Latter on they ask me to give good review without providing service.

Lie 1: While buying car, i was told i have bought a service plan where i have to bring my car for service every 7.5k. So when i went to Mazda service after 8k miles i was told i actually have bought service plan where i need to bring car after 5k/6 months. I was sure they lied because they charged me for more frequent service plan(every 5k/6 months) and told i should come less frequently(after every 7.5k miles) so that i would end up using less services saving them pity amount of $.

Issue with camera: My front camera started giving error on the console. So after keeping my car for service for about 2 days, i thought that should be taken care of and i don't need to come again and again. But even after repair, the problem of camera came again withing a weeks time. They called me again for service and replaced front camera. Even after this second visit, problem persisted. I contacted MAZDA main company service. They said Royal Mazda took so long to share report which included what exact things they did to resolve the issue. Then even mazda knew that Royal mazda is incompetent and hence directed me to Putnam Mazda, Burlingame. With just one visit for service, they fixed the issue and front camera issue never came up again. Also they were very polite and nice. I guess that's the least we can expect .

would recommend Putnam mazda anytime over royal automotive after experiencing better customer service, car service in Putnam over...

I recently brought my vehicle in for service at Volvo, and from the moment I walked in, I was greeted by Jim—who, without a doubt, is one of the kindest and most professional service advisors I’ve ever encountered.

As a former Service Advisor with Tesla for 4 years, I understand the demands of this role and how crucial customer service is to both the experience and the business. Jim completely exceeded my expectations. His knowledge is top-tier, and his ability to communicate clearly and compassionately throughout the process made me feel fully informed and at ease.

What really stood out was Jim’s initiative and generosity. I was initially planning to take an Uber while my vehicle stayed in for service, but when a replacement wireless charging pad needed to be ordered (due to a minor issue with mine), Jim offered me a loaner vehicle—without me even asking. Anyone who has worked in the industry knows how rare that kind of proactive care can be. It truly made my day.

His rapport with the rest of the team seemed just as strong—everyone I observed respected and enjoyed working with him. And his consistent, timely updates about parts and progress kept me in the loop every step of the way.

This was my first service visit since moving to San Francisco, and I can honestly say if I ever move again, I’ll be hard-pressed to find a service center—or a service advisor—quite like this. Jim sets the bar extremely high.

Thank you, Jim, for making this such a smooth and memorable experience. Volvo is lucky...