Ulta Beauty — Local services in Tulsa

It’s inconceivable to me how, in this day and age with our level of automation, algorithms, abundance, AI, globalization, etc. that not only this location but Ulta in general cannot figure out how to stock their stores to meet consumer demand. You would think that a multinational corporation, the largest beauty retailer in the US, who’s worth 100 billion dollars, and almost 35 years in operation would’ve been able to figure this out by now. I mean, it isn’t impossible. In fact, it happens so often, so consistently, and for so long one might almost assume it’s their policy to understock to create the illusion of scarcity, triggering certain psychological responses that influence the consumer to make buying decisions that they wouldn’t otherwise make. Which, of course is aimed at increasing profit. It would be one thing if this was only a problem around peak times a year or following supply chain issues but no, it the case as long as I’ve shopped at Ulta, the last 20 years, becoming a serious issue in the last 10 years. Items being in stock is the exception, not the rule. And it’s usually with multiple products, over multiple brands, simultaneously, consistently over time, increasing in intensity. It’s better to assume it will be out of stock. Whether it’s a marketing gimmick, a deliberate business tactic, or just incompetence, the whole system needs an overhaul, because it doesn’t work. I’m inclined to believe that they don’t really care about inconveniencing and dissatisfying their customers if it’s benefiting them and their bottom line (like most corporations) and feel like there is no alternative, so push the line with predatory pricing and business strategies as far as they can, as long as consumers are willing to accept it. But there are alternatives. There will be more alternatives if it continues like this. I’ve personally had about all I can handle and I’m to the point now where I just want to take all of my, not insubstantial, business to a smaller, more professionally targeted retailer like Camera Ready Cosmetics, because while they do run out of product from time to time, at least it’s excusable given how small they are, because it’s offset by benefits such as: a knowledgeable staff, good customer service, a level of professionalism, and courtesy that Ulta does not, never has and probably never will provide....

I placed my usual pick up order as I do every week. The difference is - I do not usually use this particular location. The two other local locations I use regularly are awesome. When I entered this location, I was the only person at the front, and I was at the correct place to pick up my online order. The young person behind the counter looked directly at me, said nothing to me, no acknowledgement of any kind, picked up their phone and started scrolling. Then a customer who was in store shopping approached the counter. The same young person made a noise that plainly let anyone close know how annoyed they were they had to put thier phone down. The person didn't interact with the customer except to tell them their total, and hand them their bsg. I am still patiently standing there waiting to be helped. Nothing. Around minute 4 of being completely ignored by this person looking straight at me rolling their eyes at me at this point, pushed a button on what appears to be some form of employee cimmunication. Another young person came to the desk - helped me, however, also seems to be annoyed. They did not want to let me look in the bag to confirm my order. They said they already looked and it's right. I was not going to take their word for it. By the time I was able to confirm my order, I had been standing there for nearly 10 minutes. I was deeply disapoiinted by this location, being ignored and treated kike that was completely uncalled for. It's a good thing there are so many other locations in town. I am not looking forward to shopping this location again - at least not...

Absolute worst color job of my life, counting spray on color for Halloween in 7th grade. The Redken Master Colorist, had to decide if she was going to "let" me have the color and type of color I wanted. Someone else's appointment was booked wrong so my appointment got jerked around because of someone else's mistake. I truly believe I got have had someone from the grocery store in the strip mall take a color kit off the shelf and had a better job done. I spent my entire lunch break the next day calling around to find someone to try and fix my color, something I have never, ever had to do in my life. Because of the holidays I had no luck. I was told if I was unhappy with my hair cut to come back in a week so they could take another look at the cut, and I paid to have my hair styled after the cut, but due to the other person getting their appointment messed up I did not get my hair styled, and they weren't even going to blow my hair dry on a cold night so I offered to do myself just so I wouldn't freeze. The other person wasn't going out or anything; just another appointment.. I was happy with the hair cut, but I don't know when I will pay a so called professional to color my hair again since this was...