Diamonds Direct Virginia Beach — Local services in Virginia Beach

My husband and I designed my engagement ring together 4 years ago with Diamonds direct. Recently we came in and decided to do a diamond upgrade.

Ashlee helped us from start to finish. She ordered several different diamonds for us to preview until we found the perfect center stone. Of course I couldn’t find a setting in the case that I wanted as is. She worked with several different designers until she found the one who could deliver my vision at a reasonable price point.

Ashlee worked closely with her Manager Mike to make sure that we were treated as valued clients, and they were so gracious for our repeat business. Ashlee did not quit until we were happy and everything was perfect. I now have the most beautiful ring, I can’t wait to watch her turn heads!

Also, they are dog friendly! What more could you want, from their generous upgrade programs, friendly staff, comprehensive showroom, and really valuing returning customers. I feel like customer value and retentions has largely fallen out of favor, but not at Diamonds direct!

On one of my recent visits to the showroom I asked for my wedding bad to be cleaned. When it came back 5 minutes later it was not only sparkling, but the jeweler Anne had noticed my white gold was yellowed a bit and took it upon herself to polish and rhodium plate my ring! It hasn't looked that beautiful in ages.

With the good also comes the bad. Due to covid there were some other staff members that had to help out at times. The one manager Marcella spoke to me not as a customer, but as if I should somehow be apologizing or feel bad for pricing that was agreed to weeks before. Pricing that I did not dictate. “This is an incredible price, I don't even know how you got this price. It’s impossible, no one should have gotten this kind of pricing.” Here I think she is calling me to have a conversation to settle on pricing for my setting and she is talking like this about my diamond. It was very off putting. Its not like I had any say in the pricing I received. Thankfully after this interaction Ashlee and Mike were able to step back in and I did not have to communicate with her any more.

All in all this was a wonderful experience and we are very happy with the product...

Words cannot express how incredibly GRATEFUL I am for Jackie Thorne-Austin and Tabetha Dennis!! The Love of My Life\My Best Friend\Happily Ever After, Derek, died unexpectedly 7 months ago. Leading up to Valentine's Day 2023, I took a leap of faith going to Diamond's Direct near Pembroke Mall having never there. I have personally witnessed so many mind-blowing divine miracles throughout my grieving journey so I have total trust in God that he will turn everything around for good and bless me beyond anything I can ever imagine. I brought with me a costume jewelry toy ring that I bought at a festival years ago. I absolutely loved the design and would love to get a real Gemstone version in its likeness. With tears starting to fall from my eyes, I proceeded to share with my Angelic Kindhearted Saleswomen, Jackie, all about my grief and loss situation feeling like a lost soul. Fast forward to Saturday April 29th, my new ring was ready and attached is the pic!! Every Employee, Customer, and Onlooker in the Store were drawn to my Story so touched by the symbolism of this gorgeous ring. There wasn't a dry eye in the whole place, including myself! The overwhelming show of love and compassion of the event and the fact that for the 1st time in 7 months, I had HAPPY tears instead of sad was PRICELESS. I can now forever look at that ring as hope and encouragement navigating the next chapter in my life! Words cannot express the impact Jackie, Tabetha, and everyone from the Diamonds Direct Team made on my life. I will forever play the beautiful and precious memory over and over in my mind of Jackie with tears of joy honored to present me with the new ring as I am blown away with how phenomenal it came out! As I expressed overwhelming emotion, tears of pure elation, and was rendered delightfully speechless…the only words I could speak was to repeat over and over "I LOVE IT!!" ...

So I recently had the pleasure of working with Jeff at Diamonds Direct Virginia Beach location, and I can’t say enough great things about the experience with this gentleman. As someone purchasing my very first diamond ring for my partner, I walked in feeling nervous, a bit overwhelmed, and not entirely sure what I was looking for. Jeff completely changed that for me. He gave me an unforgettable experience.

From the moment I met him, Jeff was incredibly welcoming, patient, and professional. He didn’t just try to sell me something — he took the time to educate me on the key elements of diamond quality (cut, color, clarity, and carat) and helped me understand what truly matters when choosing the right stone. He made the process feel personal, not transactional, which I really appreciated.

What stood out most was Jeff’s attention to detail and genuine passion for helping people find the perfect piece. He asked thoughtful questions about my preferences, budget, and who the ring was for. He then curated a selection that reflected exactly what I was looking for — even things I didn’t know I wanted!

He wasn’t pushy at all — just knowledgeable, honest, and incredibly kind. He respected my pace, explained each option clearly, and went out of his way to make sure I was comfortable with my decision. It never felt like a sales pitch — it felt like someone helping me make an important memory.

Thanks to Jeff, I walked away with a stunning diamond ring that I’m truly proud of, and more importantly, an experience I’ll always remember. If you’re in the market for a diamond, whether it’s your first or your fifth, I highly recommend asking for Jeff at Diamonds Direct. He made a potentially stressful milestone feel easy, exciting, and unforgettable.

Thank you again, Jeff, for your incredible service and for being part of such a meaningful...