The Carousel Children's Boutique — Local services in Williamsburg

We can always count on this beautiful, well-stocked store to offer just what we need—even when we didn’t know what we needed. One thing that is never out of stock is a FUN and personal customer experience and our trip in today was no exception. Our 28-month old grandson was very engaged and entertained in the children’s area (as was his grandfather) as my daughter and new baby found several unique and perfect gift and clothing items. He wore his cool 50SPF cap (from a previous purchase—now sold out) and carried his new soft backpack (whom the owner was able to share the reasons it was the perfect choice for his 2/3 year-old new preschool this fall) the entire afternoon as we explored CW. His sandals (another previous purchase) are a 30-year old tradition and just like my son, he never complains about wearing a new pair each spring/summer. The owner, Marty, is a grandmother to five young grandchildren under six so she has a lot of experience and expertise when she chooses items for her store. She is now helped by her daughter, a young mother of three.The entire staff is knowledgeable and caring, always remembering previous conversations and asking about my adult children and grandchildren each time I am in the store. The fact this business is going strong after 30 years (very much through COVID) is a testament to their selection, affordability, and customer service. Although I live in town, I have called and purchased many times from their Instagram posts. They always do a...

Just left this store. Walked in with my 10 year old and 2 year old daughters to look for an Easter dress and something for my baby niece. A middle aged lady walked out and greeted us. Looked at my 10 year old and said, “I’m not sure if you can fit in our clothes here, but you can try we go up to a size 16!”

What!?! I grabbed my girls and left. HORRIBLE! The lady was definitely older and had no idea what we were there for and honestly could have cared less. This stores lack of professionalism...

Small children’s clothing store with a good selection and super helpful staff. Been there a few times now and have always been greeted within a few seconds of stepping in and had nothing but help finding what we were looking for.

Also a great place to find kids shoes if your little one is in braces. Our little one wears SMOs and the staff has gone above and beyond to help us get shoes that fit our little one comfortably.

Can not recommend this...