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Lore of the Land — Restaurant in London

Name
Lore of the Land
Description
Seasonal sharing plates, pints and premium spirits in a classic setting housing a pub since 1829.
Nearby attractions
BT Tower
60 Cleveland St, London W1T 4JZ, United Kingdom
Fitzroy Square Garden
Fitzroy Square, London W1T 6ED, United Kingdom
Fitzroy House
37 Fitzroy St, London W1T 6DX, United Kingdom
London Art Exchange
Art Exchange, 156 New Cavendish St, London W1W 6YW, United Kingdom
Fitzrovia Chapel
2 Pearson Square, London W1T 3BF, United Kingdom
Grant Museum of Zoology
Rockefeller Building, 21 University St, London WC1E 6DE, United Kingdom
Monopoly Lifesized
Monopoly Lifesized, 213-215 Tottenham Ct Rd, London W1T 7PS, United Kingdom
University College London
Gower St, London WC1E 6BT, United Kingdom
New Diorama Theatre
15-16 Triton St, London NW1 3BF, United Kingdom
Woolff Gallery
89 Charlotte St., London W1T 4PU, United Kingdom
Nearby restaurants
Passyunk Avenue (Fitzrovia)
80 Cleveland St, London W1T 6NE, United Kingdom
Efes Restaurant & Bar
56 Maple St, London W1T 6HN, United Kingdom
Brazilian Gourmet
70 Cleveland St, London W1T 6LY, United Kingdom
Santa Maria Pizzeria Fitzrovia
160 New Cavendish St, London W1W 6YR, United Kingdom
Catalina's Fitzrovia
72 Cleveland St, London W1T 6LZ, United Kingdom
Fifth Element - Italian - Bar and Kitchen Cleveland
96 Cleveland St, London W1T 6NP, United Kingdom
Rosa's Thai Warren Street
48 Grafton Way, London W1T 5DZ, United Kingdom
Oriental Dragon
100 Cleveland St, London W1T 6NU, United Kingdom
Indian YMCA Restaurant
6EY, YMCA Indian Student Hostel, 41 Fitzroy Square, London W1T 6AQ, United Kingdom
Dolan Uyghur Cuisine
110 Whitfield St, London W1T 5ED, United Kingdom
Nearby hotels
YMCA Indian Student Hostel
6EY, YMCA Indian Student Hostel, 41 Fitzroy Square, London W1T 6AQ, United Kingdom
LSE Carr-Saunders Hall
18-24 Fitzroy St, London W1T 4BN, United Kingdom
Radisson Blu Hotel, London Euston Square
130 Tottenham Ct Rd, London W1T 5AY, United Kingdom
YHA London Central Hostel
104 Bolsover St, London W1W 5NU, United Kingdom
Astor College
Hall of Residence, 99 Charlotte St., London W1T 4QB, United Kingdom
MeliĆ” White House
Melia white house, Albany St, London NW1 3UP, United Kingdom
hub by Premier Inn London Goodge Street hotel
Brook House, Torrington Pl, London WC1E 7HN, United Kingdom
The Fitzroy Hotel
41 Fitzroy St, London W1T 6DZ, United Kingdom
Ian Baker House
20 Maple St, London W1T 5HB, United Kingdom
Astor Court Hotel
20 Hallam St, London W1W 6JQ, United Kingdom
Related posts
A Seriously Cool Spot in Fitzrovia! šŸ„ƒšŸŽØšŸ“ā€ā˜ ļø
Keywords
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Lore of the Land things to do, attractions, restaurants, events info and trip planning
Lore of the Land
United KingdomEnglandLondonLore of the Land

Basic Info

Lore of the Land

4 Conway St, London W1T 6BB, United Kingdom
4.6(676)$$$$
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spot

Ratings & Description

Info

Seasonal sharing plates, pints and premium spirits in a classic setting housing a pub since 1829.

attractions: BT Tower, Fitzroy Square Garden, Fitzroy House, London Art Exchange, Fitzrovia Chapel, Grant Museum of Zoology, Monopoly Lifesized, University College London, New Diorama Theatre, Woolff Gallery, restaurants: Passyunk Avenue (Fitzrovia), Efes Restaurant & Bar, Brazilian Gourmet, Santa Maria Pizzeria Fitzrovia, Catalina's Fitzrovia, Fifth Element - Italian - Bar and Kitchen Cleveland, Rosa's Thai Warren Street, Oriental Dragon, Indian YMCA Restaurant, Dolan Uyghur Cuisine
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Phone
+44 20 4634 1219
Website
gritchiepubs.com

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Featured dishes

View full menu
Lore Doughnut
Salted caramel, fresh cream, baked white chocolate (v)
Coconut Rice Pudding
Pickled granny smith apple (gf, df, vg)
Sticky Toffee Pudding
Toffee sauce, vanilla ice cream (gf, v)
Cinnamon Panna Cotta
Pickled granny smith apple, ginger nut crumb
Gooseberry & Elderflower Eton Mess
Pistachio meringue, fig leaf oil, rosewater (n, gf)

Reviews

Nearby attractions of Lore of the Land

BT Tower

Fitzroy Square Garden

Fitzroy House

London Art Exchange

Fitzrovia Chapel

Grant Museum of Zoology

Monopoly Lifesized

University College London

New Diorama Theatre

Woolff Gallery

BT Tower

BT Tower

4.5

(661)

Open 24 hours
Click for details
Fitzroy Square Garden

Fitzroy Square Garden

4.2

(329)

Closed
Click for details
Fitzroy House

Fitzroy House

4.6

(33)

Open 24 hours
Click for details
London Art Exchange

London Art Exchange

5.0

(65)

Open 24 hours
Click for details

Things to do nearby

Top-Rated London Harry Potter Tour-No Cost for Kid
Top-Rated London Harry Potter Tour-No Cost for Kid
Sat, Dec 6 • 1:30 PM
Greater London, N1 9AP, United Kingdom
View details
Explore the hidden pubs of London
Explore the hidden pubs of London
Sun, Dec 7 • 2:00 PM
Greater London, EC2V 6AA, United Kingdom
View details
Walk Londons sights with a retired royal guard
Walk Londons sights with a retired royal guard
Mon, Dec 8 • 10:00 AM
Greater London, WC2, United Kingdom
View details

Nearby restaurants of Lore of the Land

Passyunk Avenue (Fitzrovia)

Efes Restaurant & Bar

Brazilian Gourmet

Santa Maria Pizzeria Fitzrovia

Catalina's Fitzrovia

Fifth Element - Italian - Bar and Kitchen Cleveland

Rosa's Thai Warren Street

Oriental Dragon

Indian YMCA Restaurant

Dolan Uyghur Cuisine

Passyunk Avenue (Fitzrovia)

Passyunk Avenue (Fitzrovia)

4.6

(874)

Click for details
Efes Restaurant & Bar

Efes Restaurant & Bar

4.6

(693)

$$

Click for details
Brazilian Gourmet

Brazilian Gourmet

4.4

(425)

Click for details
Santa Maria Pizzeria Fitzrovia

Santa Maria Pizzeria Fitzrovia

4.5

(808)

Click for details
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Best 10 Restaurants to Visit in London
February 21 Ā· 5 min read
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Best 10 Attractions to Visit in London
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Posts

A Seriously Cool Spot in Fitzrovia! šŸ„ƒšŸŽØšŸ“ā€ā˜ ļø
Karina EllaKarina Ella
A Seriously Cool Spot in Fitzrovia! šŸ„ƒšŸŽØšŸ“ā€ā˜ ļø
London Pub MapLondon Pub Map
šŸš‡Ā Warren Street šŸŗĀ Ā£6.50 Angel Lore Craft Lager ā¤ļø Guy Ritchies upmarket Gastropub. . Nested in a quiet street in Fitzrovia you’ll find The Lore of the Land. This pub sits in the shadow of the BT tower and just a five minute walk from Warren Street tube. Just at the end of the street is Fitzroy square gardens which is a lovely place to have a stroll around. . This Georgian building dates back to the late 1700’s and began life as a pub in 1829. No expense has been spared on the decor here, you definitely get the feeling you are somewhere posh. As you enter the bar the splendid servery is on the right hand side. At the front of the bar are poser tables which is where I sat, at the back there are a number of tables, chairs and benches. Around the rich green walls there are a number of pictures/paintings depicting people and scenes of the past. There is an upstairs dining room complete with a dining counter overlooking the kitchen. . The beer choice was something different and was predominantly beers from Guy Ritchies Wiltshire brewery @gritchiebrew . There were a number of Pale Ales, IPA’s and luckily for me a lager which wasn’t bad at all. When it comes to the food, things go up a notch, the menu is small but perfectly formed. The diverse seasonal menu consists of snacks, small plates and mains. A big favourite here are the Sunday roasts, the dry aged beef ribeye will set you back Ā£29 which although is expensive the reviews speak for themselves, the food here is outstanding! . I visited mid afternoon on a Tuesday and there were a few punters in and the atmosphere was chilled. It did liven up before I left as a large group walked in as I walked out, I have that effect on people šŸ˜€. The staff here are very professional, pleasant and well presented. This pub is suitable for whatever your occasion is. . On this visit I was here for beer and not for the deer so can only feedback on my drinking experience. I thought the @loreofthelandpub was excellent and gives you lots of good pub vibes. At this posh pub they have found the right balance to cater for both drinkers and diners alike so you feel comfortable whatever the purpose of your visit. I’m a big fan of @guyritchie films and now a big fan of this pub. . ā„¹ļøĀ Information correct on visiting 06/09/22
Rika pegasiouRika pegasiou
A Fantastic Birthday Lunch at The Lore of the Land We chose Guy Ritchie’s pub, The Lore of the Land, for my birthday lunch because their Sunday roasts had great reviews, and what a fantastic dining experience it was from start to finish! From the moment we walked in, every staff member greeted us with warm smiles, instantly setting the tone for the afternoon. We arrived 30 minutes early, but our table upstairs was ready for us. The upstairs dining area is intimate, seating around 40 people, creating a cozy and welcoming atmosphere. The staff were incredibly knowledgeable, making recommendations as we ordered. We started with a Scotch Egg, followed by the combination meat Sunday Roast, and it was absolutely divine. The pork, complete with perfectly crisp crackling, was incredibly tender, and the lamb was cooked to perfection. The roast came with fluffy roast potatoes, beautifully prepared red cabbage, sweet carrots, a giant Yorkshire pudding, and a rich, flavourful meat bone gravy. Our final course was dessert. A gorgeous sticky toffee pudding with a Birthday candle which was a nice touch and their homemade Salted Caramel donut. While the portion sizes are on the smaller side for those who prefer a hearty roast, we ordered three courses and left completely satisfied (and very full!). The attentive staff and the exceptional food made the experience unforgettable. We even made a point to thank the chefs and the table staff personally for their outstanding service. A word of advice: booking in advance is a must! Their Sunday roasts are incredibly popular, and with the smaller dining area, reservations can fill up months ahead. The restaurant is only open for 4 hours on a Sunday which is why they get so booked up in advance. We thoroughly enjoyed every aspect of our visit and can’t wait to return. If you’re looking for a cozy, intimate dining experience with top-notch food and service, The Lore of the Land is not to be missed!
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A Seriously Cool Spot in Fitzrovia! šŸ„ƒšŸŽØšŸ“ā€ā˜ ļø
Karina Ella

Karina Ella

hotel
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Affordable Hotels in London

Find a cozy hotel nearby and make it a full experience.

Get the Appoverlay
Get the AppOne tap to find yournext favorite spots!
šŸš‡Ā Warren Street šŸŗĀ Ā£6.50 Angel Lore Craft Lager ā¤ļø Guy Ritchies upmarket Gastropub. . Nested in a quiet street in Fitzrovia you’ll find The Lore of the Land. This pub sits in the shadow of the BT tower and just a five minute walk from Warren Street tube. Just at the end of the street is Fitzroy square gardens which is a lovely place to have a stroll around. . This Georgian building dates back to the late 1700’s and began life as a pub in 1829. No expense has been spared on the decor here, you definitely get the feeling you are somewhere posh. As you enter the bar the splendid servery is on the right hand side. At the front of the bar are poser tables which is where I sat, at the back there are a number of tables, chairs and benches. Around the rich green walls there are a number of pictures/paintings depicting people and scenes of the past. There is an upstairs dining room complete with a dining counter overlooking the kitchen. . The beer choice was something different and was predominantly beers from Guy Ritchies Wiltshire brewery @gritchiebrew . There were a number of Pale Ales, IPA’s and luckily for me a lager which wasn’t bad at all. When it comes to the food, things go up a notch, the menu is small but perfectly formed. The diverse seasonal menu consists of snacks, small plates and mains. A big favourite here are the Sunday roasts, the dry aged beef ribeye will set you back Ā£29 which although is expensive the reviews speak for themselves, the food here is outstanding! . I visited mid afternoon on a Tuesday and there were a few punters in and the atmosphere was chilled. It did liven up before I left as a large group walked in as I walked out, I have that effect on people šŸ˜€. The staff here are very professional, pleasant and well presented. This pub is suitable for whatever your occasion is. . On this visit I was here for beer and not for the deer so can only feedback on my drinking experience. I thought the @loreofthelandpub was excellent and gives you lots of good pub vibes. At this posh pub they have found the right balance to cater for both drinkers and diners alike so you feel comfortable whatever the purpose of your visit. I’m a big fan of @guyritchie films and now a big fan of this pub. . ā„¹ļøĀ Information correct on visiting 06/09/22
London Pub Map

London Pub Map

hotel
Find your stay

The Coolest Hotels You Haven't Heard Of (Yet)

Find a cozy hotel nearby and make it a full experience.

hotel
Find your stay

Trending Stays Worth the Hype in London

Find a cozy hotel nearby and make it a full experience.

A Fantastic Birthday Lunch at The Lore of the Land We chose Guy Ritchie’s pub, The Lore of the Land, for my birthday lunch because their Sunday roasts had great reviews, and what a fantastic dining experience it was from start to finish! From the moment we walked in, every staff member greeted us with warm smiles, instantly setting the tone for the afternoon. We arrived 30 minutes early, but our table upstairs was ready for us. The upstairs dining area is intimate, seating around 40 people, creating a cozy and welcoming atmosphere. The staff were incredibly knowledgeable, making recommendations as we ordered. We started with a Scotch Egg, followed by the combination meat Sunday Roast, and it was absolutely divine. The pork, complete with perfectly crisp crackling, was incredibly tender, and the lamb was cooked to perfection. The roast came with fluffy roast potatoes, beautifully prepared red cabbage, sweet carrots, a giant Yorkshire pudding, and a rich, flavourful meat bone gravy. Our final course was dessert. A gorgeous sticky toffee pudding with a Birthday candle which was a nice touch and their homemade Salted Caramel donut. While the portion sizes are on the smaller side for those who prefer a hearty roast, we ordered three courses and left completely satisfied (and very full!). The attentive staff and the exceptional food made the experience unforgettable. We even made a point to thank the chefs and the table staff personally for their outstanding service. A word of advice: booking in advance is a must! Their Sunday roasts are incredibly popular, and with the smaller dining area, reservations can fill up months ahead. The restaurant is only open for 4 hours on a Sunday which is why they get so booked up in advance. We thoroughly enjoyed every aspect of our visit and can’t wait to return. If you’re looking for a cozy, intimate dining experience with top-notch food and service, The Lore of the Land is not to be missed!
Rika pegasiou

Rika pegasiou

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Reviews of Lore of the Land

4.6
(676)
avatar
5.0
6y

When you walk into a pub like this it's easy to feel obliged to do as the locals do. Put the world to rights whilst enjoying your favourite beverage, obviously. It just so happens that in my experience there isn't such a thing as a pub like this. There's so much more to it than the things you love about a good old English pub. The immediate welcome from the doorman, that sets you at ease before you've even set foot in the building, to then be embraced by the kind words of whomever might be the first to greet you. In my case I was lucky enough to be graced with the presence of Pandy, who is as much a gentleman as he is a purveyor of taste. He excels exceedingly in both instances, in case you were wondering. He was polite enough to indulge me, a complete stranger in conversation for a moment. His explanation of the Sunday roast dinner had all my senses tantalised and suddenly filled me with a desire to book in as soon as humanly possible. I wish I could remember the exact words but to surmise, basically, "this lamb will change your life". That's what I heard anyway, so you can go and ask him yourself. The sceptic in my character insisted that it couldn't be that good. Pandy, the disarming chap stood in front of me had won me over though, so I was inclined to trust his judgment. Let me tell you; right now, that if the Sunday roast dinner isn't the best Sunday roast dinner, i've ever had in my life, then you can call me a liar but to the best of my knowledge I know this to be true. Enjoying a different cut from each part of the lamb, that sits there beside you lurking graciously on the chef's counter, just making sure that you enjoy every mouthful. A gentle reminder that this fine animal gave its life so you could enjoy it for a selfish moment of indulgence. A respect we should probably all be a bit more mindful of. The whole ensemble truly is splendid, the kitchen headed by the culinary expertise of Mikey Seferynski were kind enough to explain the procedure in cultivating this wondrous dish. Although as soon as I realised it was in all possibilities beyond my ability to recreate, I sat back and enjoyed the tale of passion that succeeded in delivering what I can only describe as an exquisite plate of food. The front of house team were every bit as pleasant, Aaron sat us and walked us through the menu and some of the back story, origins of the ingredients and so on. Which I shall only do discredit to if I attempt to recount. Everyone under this roof was kind, considerate, and resoundingly welcoming. I can't think of a better experience than that. If I could eat Mikey's food every day i'd be a happy man, if I could afford to eat every meal at the Lore, I'd move in. Exceptional work by all involved. As i'm sure you can tell, I can't compliment this place or these good people enough. Oh and the crispy charred potatoes, as I believe they are known go exceptionally well with a pint of Guinness. If you happen to be passing. You...

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avatar
5.0
26w

I don't like being profiled and I don't like establishments who engage in profiling. Not racial, not sexual and definitely not if one comes alone or in a group. I should not be singled out if I come alone. To a pub... of all places.

Been a regular for years, since 2019 when the place opened. Ate there a few times as well. Introduced friends to the place. Great staff apart from today's bouncer who forgot that without customers the owners would need to pay their wages from his pocket. Luckliy I guess Richie is doing well. The guy at the door apparently has to ask single people (he claims he doesn't discriminate if you are a man or a woman) why they came. I didnt like his line of questions at all cos like most people I don't like to be singled out and interrogated, and I am pretty sure that had I come with a suit and tie and not a Stone Island jacket he would keep his mouth shut.

Anyways he did a miserable job at de escalating the situation. At one point I was told that with my attitude I am not allowed. So customers are not allowed to be upset I guess. 2025 London.

Drinking my pint and munching on peanuts literally a stone throw away, same neighbourhood where for some reason I didn't look that odd.

The bouncer presumably was knowledgeable about what his rights are with regards to the line of questioning. But lacked any common sense and loyalty to his workplace. At some point he must have realized I was neither a threat nor a liability. Yet he continued with his argument. He just could not hold the temptation to have the upper hand. Better be smart than right. I do also doubt if what he was doing was legal - branding single people as a higher risk of misbehaving or acting in a criminal way. But who cares.

Because I am not a wanker - I will never give you guys 1 star. Don't want to mess with your algorithm. But if this is how you train your bouncers to treat regulars, you really need to check yourselves.

As an owner of a food business myself, I find it shameful.

When I left I said I would never set foot in this place again. That might have been harsh. But being stopped at the door to what you consider your local, when all you wanted was a pint of beer, that's not on. Cos some new bouncer decides he needs to exercise his authority. This ain't...

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avatar
5.0
3y

šŸš‡Ā Warren Street šŸŗĀ Ā£6.50 Angel Lore Craft Lager ā¤ļø Guy Ritchies upmarket Gastropub. . Nested in a quiet street in Fitzrovia you’ll find The Lore of the Land. This pub sits in the shadow of the BT tower and just a five minute walk from Warren Street tube. Just at the end of the street is Fitzroy square gardens which is a lovely place to have a stroll around. . This Georgian building dates back to the late 1700’s and began life as a pub in 1829. No expense has been spared on the decor here, you definitely get the feeling you are somewhere posh. As you enter the bar the splendid servery is on the right hand side. At the front of the bar are poser tables which is where I sat, at the back there are a number of tables, chairs and benches. Around the rich green walls there are a number of pictures/paintings depicting people and scenes of the past. There is an upstairs dining room complete with a dining counter overlooking the kitchen. . The beer choice was something different and was predominantly beers from Guy Ritchies Wiltshire brewery @gritchiebrew . There were a number of Pale Ales, IPA’s and luckily for me a lager which wasn’t bad at all. When it comes to the food, things go up a notch, the menu is small but perfectly formed. The diverse seasonal menu consists of snacks, small plates and mains. A big favourite here are the Sunday roasts, the dry aged beef ribeye will set you back Ā£29 which although is expensive the reviews speak for themselves, the food here is outstanding! . I visited mid afternoon on a Tuesday and there were a few punters in and the atmosphere was chilled. It did liven up before I left as a large group walked in as I walked out, I have that effect on people šŸ˜€. The staff here are very professional, pleasant and well presented. This pub is suitable for whatever your occasion is. . On this visit I was here for beer and not for the deer so can only feedback on my drinking experience. I thought the @loreofthelandpub was excellent and gives you lots of good pub vibes. At this posh pub they have found the right balance to cater for both drinkers and diners alike so you feel comfortable whatever the purpose of your visit. I’m a big fan of @guyritchie films and now a big fan of this pub. . ā„¹ļøĀ Information correct on...

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