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Lore of the Land — Restaurant in London

Name
Lore of the Land
Description
Seasonal sharing plates, pints and premium spirits in a classic setting housing a pub since 1829.
Nearby attractions
BT Tower
60 Cleveland St, London W1T 4JZ, United Kingdom
Fitzroy Square Garden
Fitzroy Square, London W1T 6ED, United Kingdom
Rebecca Hossack Art Gallery
2a Conway St, Fitzroy Square, London W1T 6BA, United Kingdom
University of Westminster - Cavendish Campus
115 New Cavendish St, London W1W 6UW, United Kingdom
Fitzroy House
37 Fitzroy St, London W1T 6DX, United Kingdom
London Art Exchange
156 New Cavendish St, London W1W 6YW, United Kingdom
Fitzrovia Chapel
2 Pearson Square, London W1T 3BF, United Kingdom
Grant Museum of Zoology
Rockefeller Building, 21 University St, London WC1E 6DE, United Kingdom
Monopoly Lifesized
Monopoly Lifesized, 213-215 Tottenham Ct Rd, London W1T 7PS, United Kingdom
New Diorama Theatre
15-16 Triton St, London NW1 3BF, United Kingdom
Nearby restaurants
Brunch and Crunch
23 Warren St, London W1T 5LX, United Kingdom
Passyunk Avenue (Fitzrovia)
80 Cleveland St, London W1T 6NE, United Kingdom
Efes Restaurant & Bar
56 Maple St, London W1T 6HN, United Kingdom
Brazilian Gourmet
70 Cleveland St, London W1T 6LY, United Kingdom
74 Charlotte Street by Ben Murphy
74 Charlotte St., London W1T 4QH, United Kingdom
Santa Maria Pizzeria Fitzrovia
160 New Cavendish St, London W1W 6YR, United Kingdom
Catalina's Fitzrovia
72 Cleveland St, London W1T 6LZ, United Kingdom
The Court
108a Tottenham Ct Rd, Greater, London W1T 5AA, United Kingdom
Kafi
Cleveland St, London W1T 6NJ, United Kingdom
Fifth Element - Italian - Bar and Kitchen Fitzrovia
Fifth Element - Italian - Bar and Kitchen, 96 Cleveland St, London W1T 6NP, United Kingdom
Nearby local services
Fitzrovia Barbers
59 Cleveland St, London W1T 4JP, United Kingdom
Pall Mall Barbers Fitzrovia
45 Fitzroy St, London W1T 6EB, United Kingdom
RAVEN Barbers
35 Grafton Way, London W1T 5DB, United Kingdom
Oseyo TCR
115 Tottenham Ct Rd, London W1T 5AH, United Kingdom
Little Ones (UK) Ltd
3 Hanson St, London W1W 6TB, United Kingdom
Percy & Reed Salon
157c Great Portland St, London W1W 6QS, United Kingdom
Ikkar Hair
18-19 Warren St, London W1T 5LR, United Kingdom
Boots
120-122 Tottenham Ct Rd, London W1T 5AP, United Kingdom
BoConcept Tottenham Court Road
158 Tottenham Ct Rd, London W1T 7NH, United Kingdom
229 London
229 Great Portland St, London W1W 5PN, United Kingdom
Nearby hotels
YMCA Indian Student Hostel
6EY, YMCA Indian Student Hostel, 41 Fitzroy Square, London W1T 6AQ, United Kingdom
LSE Carr-Saunders Hall
18-24 Fitzroy St, London W1T 4BN, United Kingdom
Radisson Blu Hotel, London Euston Square
130 Tottenham Ct Rd, London W1T 5AY, United Kingdom
YHA London Central Hostel
104 Bolsover St, London W1W 5NU, United Kingdom
Astor College
Hall of Residence, 99 Charlotte St., London W1T 4QB, United Kingdom
Meliá White House
Albany St, London NW1 3UP, United Kingdom
hub by Premier Inn London Goodge Street hotel
Brook House, Torrington Pl, London WC1E 7HN, United Kingdom
The Fitzroy Hotel
41 Fitzroy St, London W1T 6DZ, United Kingdom
Ian Baker House
20 Maple St, London W1T 5HB, United Kingdom
Astor Court Hotel
20 Hallam St, London W1W 6JQ, United Kingdom
Related posts
A Seriously Cool Spot in Fitzrovia! 🥃🎨🏴‍☠️
Keywords
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Lore of the Land things to do, attractions, restaurants, events info and trip planning
Lore of the Land
United KingdomEnglandLondonLore of the Land

Basic Info

Lore of the Land

4 Conway St, London W1T 6BB, United Kingdom
4.6(696)$$$$
Closed
Save
spot

Ratings & Description

Info

Seasonal sharing plates, pints and premium spirits in a classic setting housing a pub since 1829.

attractions: BT Tower, Fitzroy Square Garden, Rebecca Hossack Art Gallery, University of Westminster - Cavendish Campus, Fitzroy House, London Art Exchange, Fitzrovia Chapel, Grant Museum of Zoology, Monopoly Lifesized, New Diorama Theatre, restaurants: Brunch and Crunch, Passyunk Avenue (Fitzrovia), Efes Restaurant & Bar, Brazilian Gourmet, 74 Charlotte Street by Ben Murphy, Santa Maria Pizzeria Fitzrovia, Catalina's Fitzrovia, The Court, Kafi, Fifth Element - Italian - Bar and Kitchen Fitzrovia, local businesses: Fitzrovia Barbers, Pall Mall Barbers Fitzrovia, RAVEN Barbers, Oseyo TCR, Little Ones (UK) Ltd, Percy & Reed Salon, Ikkar Hair, Boots, BoConcept Tottenham Court Road, 229 London
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Phone
+44 20 4634 1219
Website
gritchiepubs.com
Open hoursSee all hours
Tue12 - 11 PMClosed

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Featured dishes

View full menu
Lore Doughnut
Salted caramel, fresh cream, baked white chocolate (v)
Coconut Rice Pudding
Pickled granny smith apple (gf, df, vg)
Sticky Toffee Pudding
Toffee sauce, vanilla ice cream (gf, v)
Cinnamon Panna Cotta
Pickled granny smith apple, ginger nut crumb
Gooseberry & Elderflower Eton Mess
Pistachio meringue, fig leaf oil, rosewater (n, gf)

Reviews

Live events

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Nearby attractions of Lore of the Land

BT Tower

Fitzroy Square Garden

Rebecca Hossack Art Gallery

University of Westminster - Cavendish Campus

Fitzroy House

London Art Exchange

Fitzrovia Chapel

Grant Museum of Zoology

Monopoly Lifesized

New Diorama Theatre

BT Tower

BT Tower

4.5

(675)

Open 24 hours
Click for details
Fitzroy Square Garden

Fitzroy Square Garden

4.2

(337)

Closed
Click for details
Rebecca Hossack Art Gallery

Rebecca Hossack Art Gallery

4.5

(42)

Open until 6:00 PM
Click for details
University of Westminster - Cavendish Campus

University of Westminster - Cavendish Campus

4.3

(80)

Open until 12:00 AM
Click for details

Nearby restaurants of Lore of the Land

Brunch and Crunch

Passyunk Avenue (Fitzrovia)

Efes Restaurant & Bar

Brazilian Gourmet

74 Charlotte Street by Ben Murphy

Santa Maria Pizzeria Fitzrovia

Catalina's Fitzrovia

The Court

Kafi

Fifth Element - Italian - Bar and Kitchen Fitzrovia

Brunch and Crunch

Brunch and Crunch

4.8

(92)

Open until 6:00 PM
Click for details
Passyunk Avenue (Fitzrovia)

Passyunk Avenue (Fitzrovia)

4.6

(896)

Closed
Click for details
Efes Restaurant & Bar

Efes Restaurant & Bar

4.6

(719)

Closed
Click for details
Brazilian Gourmet

Brazilian Gourmet

4.4

(455)

Closed
Click for details

Nearby local services of Lore of the Land

Fitzrovia Barbers

Pall Mall Barbers Fitzrovia

RAVEN Barbers

Oseyo TCR

Little Ones (UK) Ltd

Percy & Reed Salon

Ikkar Hair

Boots

BoConcept Tottenham Court Road

229 London

Fitzrovia Barbers

Fitzrovia Barbers

5.0

(567)

Click for details
Pall Mall Barbers Fitzrovia

Pall Mall Barbers Fitzrovia

4.8

(585)

Click for details
RAVEN Barbers

RAVEN Barbers

4.9

(526)

Click for details
Oseyo TCR

Oseyo TCR

4.3

(404)

Click for details
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Reviews of Lore of the Land

4.6
(696)
avatar
5.0
6y

When you walk into a pub like this it's easy to feel obliged to do as the locals do. Put the world to rights whilst enjoying your favourite beverage, obviously. It just so happens that in my experience there isn't such a thing as a pub like this. There's so much more to it than the things you love about a good old English pub. The immediate welcome from the doorman, that sets you at ease before you've even set foot in the building, to then be embraced by the kind words of whomever might be the first to greet you. In my case I was lucky enough to be graced with the presence of Pandy, who is as much a gentleman as he is a purveyor of taste. He excels exceedingly in both instances, in case you were wondering. He was polite enough to indulge me, a complete stranger in conversation for a moment. His explanation of the Sunday roast dinner had all my senses tantalised and suddenly filled me with a desire to book in as soon as humanly possible. I wish I could remember the exact words but to surmise, basically, "this lamb will change your life". That's what I heard anyway, so you can go and ask him yourself. The sceptic in my character insisted that it couldn't be that good. Pandy, the disarming chap stood in front of me had won me over though, so I was inclined to trust his judgment. Let me tell you; right now, that if the Sunday roast dinner isn't the best Sunday roast dinner, i've ever had in my life, then you can call me a liar but to the best of my knowledge I know this to be true. Enjoying a different cut from each part of the lamb, that sits there beside you lurking graciously on the chef's counter, just making sure that you enjoy every mouthful. A gentle reminder that this fine animal gave its life so you could enjoy it for a selfish moment of indulgence. A respect we should probably all be a bit more mindful of. The whole ensemble truly is splendid, the kitchen headed by the culinary expertise of Mikey Seferynski were kind enough to explain the procedure in cultivating this wondrous dish. Although as soon as I realised it was in all possibilities beyond my ability to recreate, I sat back and enjoyed the tale of passion that succeeded in delivering what I can only describe as an exquisite plate of food. The front of house team were every bit as pleasant, Aaron sat us and walked us through the menu and some of the back story, origins of the ingredients and so on. Which I shall only do discredit to if I attempt to recount. Everyone under this roof was kind, considerate, and resoundingly welcoming. I can't think of a better experience than that. If I could eat Mikey's food every day i'd be a happy man, if I could afford to eat every meal at the Lore, I'd move in. Exceptional work by all involved. As i'm sure you can tell, I can't compliment this place or these good people enough. Oh and the crispy charred potatoes, as I believe they are known go exceptionally well with a pint of Guinness. If you happen to be passing. You...

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avatar
5.0
35w

I don't like being profiled and I don't like establishments who engage in profiling. Not racial, not sexual and definitely not if one comes alone or in a group. I should not be singled out if I come alone. To a pub... of all places.

Been a regular for years, since 2019 when the place opened. Ate there a few times as well. Introduced friends to the place. Great staff apart from today's bouncer who forgot that without customers the owners would need to pay their wages from his pocket. Luckliy I guess Richie is doing well. The guy at the door apparently has to ask single people (he claims he doesn't discriminate if you are a man or a woman) why they came. I didnt like his line of questions at all cos like most people I don't like to be singled out and interrogated, and I am pretty sure that had I come with a suit and tie and not a Stone Island jacket he would keep his mouth shut.

Anyways he did a miserable job at de escalating the situation. At one point I was told that with my attitude I am not allowed. So customers are not allowed to be upset I guess. 2025 London.

Drinking my pint and munching on peanuts literally a stone throw away, same neighbourhood where for some reason I didn't look that odd.

The bouncer presumably was knowledgeable about what his rights are with regards to the line of questioning. But lacked any common sense and loyalty to his workplace. At some point he must have realized I was neither a threat nor a liability. Yet he continued with his argument. He just could not hold the temptation to have the upper hand. Better be smart than right. I do also doubt if what he was doing was legal - branding single people as a higher risk of misbehaving or acting in a criminal way. But who cares.

Because I am not a wanker - I will never give you guys 1 star. Don't want to mess with your algorithm. But if this is how you train your bouncers to treat regulars, you really need to check yourselves.

As an owner of a food business myself, I find it shameful.

When I left I said I would never set foot in this place again. That might have been harsh. But being stopped at the door to what you consider your local, when all you wanted was a pint of beer, that's not on. Cos some new bouncer decides he needs to exercise his authority. This ain't...

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avatar
5.0
3y

🚇 Warren Street 🍺 £6.50 Angel Lore Craft Lager ❤️ Guy Ritchies upmarket Gastropub. . Nested in a quiet street in Fitzrovia you’ll find The Lore of the Land. This pub sits in the shadow of the BT tower and just a five minute walk from Warren Street tube. Just at the end of the street is Fitzroy square gardens which is a lovely place to have a stroll around. . This Georgian building dates back to the late 1700’s and began life as a pub in 1829. No expense has been spared on the decor here, you definitely get the feeling you are somewhere posh. As you enter the bar the splendid servery is on the right hand side. At the front of the bar are poser tables which is where I sat, at the back there are a number of tables, chairs and benches. Around the rich green walls there are a number of pictures/paintings depicting people and scenes of the past. There is an upstairs dining room complete with a dining counter overlooking the kitchen. . The beer choice was something different and was predominantly beers from Guy Ritchies Wiltshire brewery @gritchiebrew . There were a number of Pale Ales, IPA’s and luckily for me a lager which wasn’t bad at all. When it comes to the food, things go up a notch, the menu is small but perfectly formed. The diverse seasonal menu consists of snacks, small plates and mains. A big favourite here are the Sunday roasts, the dry aged beef ribeye will set you back £29 which although is expensive the reviews speak for themselves, the food here is outstanding! . I visited mid afternoon on a Tuesday and there were a few punters in and the atmosphere was chilled. It did liven up before I left as a large group walked in as I walked out, I have that effect on people 😀. The staff here are very professional, pleasant and well presented. This pub is suitable for whatever your occasion is. . On this visit I was here for beer and not for the deer so can only feedback on my drinking experience. I thought the @loreofthelandpub was excellent and gives you lots of good pub vibes. At this posh pub they have found the right balance to cater for both drinkers and diners alike so you feel comfortable whatever the purpose of your visit. I’m a big fan of @guyritchie films and now a big fan of this pub. . ℹ️ Information correct on...

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A Seriously Cool Spot in Fitzrovia! 🥃🎨🏴‍☠️
Karina EllaKarina Ella
A Seriously Cool Spot in Fitzrovia! 🥃🎨🏴‍☠️
London Pub MapLondon Pub Map
🚇 Warren Street 🍺 £6.50 Angel Lore Craft Lager ❤️ Guy Ritchies upmarket Gastropub. . Nested in a quiet street in Fitzrovia you’ll find The Lore of the Land. This pub sits in the shadow of the BT tower and just a five minute walk from Warren Street tube. Just at the end of the street is Fitzroy square gardens which is a lovely place to have a stroll around. . This Georgian building dates back to the late 1700’s and began life as a pub in 1829. No expense has been spared on the decor here, you definitely get the feeling you are somewhere posh. As you enter the bar the splendid servery is on the right hand side. At the front of the bar are poser tables which is where I sat, at the back there are a number of tables, chairs and benches. Around the rich green walls there are a number of pictures/paintings depicting people and scenes of the past. There is an upstairs dining room complete with a dining counter overlooking the kitchen. . The beer choice was something different and was predominantly beers from Guy Ritchies Wiltshire brewery @gritchiebrew . There were a number of Pale Ales, IPA’s and luckily for me a lager which wasn’t bad at all. When it comes to the food, things go up a notch, the menu is small but perfectly formed. The diverse seasonal menu consists of snacks, small plates and mains. A big favourite here are the Sunday roasts, the dry aged beef ribeye will set you back £29 which although is expensive the reviews speak for themselves, the food here is outstanding! . I visited mid afternoon on a Tuesday and there were a few punters in and the atmosphere was chilled. It did liven up before I left as a large group walked in as I walked out, I have that effect on people 😀. The staff here are very professional, pleasant and well presented. This pub is suitable for whatever your occasion is. . On this visit I was here for beer and not for the deer so can only feedback on my drinking experience. I thought the @loreofthelandpub was excellent and gives you lots of good pub vibes. At this posh pub they have found the right balance to cater for both drinkers and diners alike so you feel comfortable whatever the purpose of your visit. I’m a big fan of @guyritchie films and now a big fan of this pub. . ℹ️ Information correct on visiting 06/09/22
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Vicki PetersonVicki Peterson
Arrived too late for a Sunday roast but they gave me the option of ordering a couple of their starters...... delicious! Nostalgic sound track play list from my youth... what's not to love about it...
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A Seriously Cool Spot in Fitzrovia! 🥃🎨🏴‍☠️
Karina Ella

Karina Ella

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Find a cozy hotel nearby and make it a full experience.

Get the Appoverlay
Get the AppOne tap to find yournext favorite spots!
🚇 Warren Street 🍺 £6.50 Angel Lore Craft Lager ❤️ Guy Ritchies upmarket Gastropub. . Nested in a quiet street in Fitzrovia you’ll find The Lore of the Land. This pub sits in the shadow of the BT tower and just a five minute walk from Warren Street tube. Just at the end of the street is Fitzroy square gardens which is a lovely place to have a stroll around. . This Georgian building dates back to the late 1700’s and began life as a pub in 1829. No expense has been spared on the decor here, you definitely get the feeling you are somewhere posh. As you enter the bar the splendid servery is on the right hand side. At the front of the bar are poser tables which is where I sat, at the back there are a number of tables, chairs and benches. Around the rich green walls there are a number of pictures/paintings depicting people and scenes of the past. There is an upstairs dining room complete with a dining counter overlooking the kitchen. . The beer choice was something different and was predominantly beers from Guy Ritchies Wiltshire brewery @gritchiebrew . There were a number of Pale Ales, IPA’s and luckily for me a lager which wasn’t bad at all. When it comes to the food, things go up a notch, the menu is small but perfectly formed. The diverse seasonal menu consists of snacks, small plates and mains. A big favourite here are the Sunday roasts, the dry aged beef ribeye will set you back £29 which although is expensive the reviews speak for themselves, the food here is outstanding! . I visited mid afternoon on a Tuesday and there were a few punters in and the atmosphere was chilled. It did liven up before I left as a large group walked in as I walked out, I have that effect on people 😀. The staff here are very professional, pleasant and well presented. This pub is suitable for whatever your occasion is. . On this visit I was here for beer and not for the deer so can only feedback on my drinking experience. I thought the @loreofthelandpub was excellent and gives you lots of good pub vibes. At this posh pub they have found the right balance to cater for both drinkers and diners alike so you feel comfortable whatever the purpose of your visit. I’m a big fan of @guyritchie films and now a big fan of this pub. . ℹ️ Information correct on visiting 06/09/22
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Arrived too late for a Sunday roast but they gave me the option of ordering a couple of their starters...... delicious! Nostalgic sound track play list from my youth... what's not to love about it...
Vicki Peterson

Vicki Peterson

See more posts
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