IT'SUGAR Town Square — Restaurant in Enterprise

I have been coming to this location since it opened many years ago. It's basically right under the movie theater at Town Square. This place is so great! It's not super big, but you have at least 3 different sort of pick and fill areas. One area had chocolate stuff, another had things that were a little harder, like little jaw breakers, and the third was gummy stuff. This store is soooo colorful with all of the different candies and boxes of candies.

I always go for the sour strawberry belts. I also got some cherry gummy bears, pineapple gummy bears, and those giant jawbreakers on a stick and spent about $14. There's plenty of options to choose from, and I think the rate at the time was a little over $3 per pound in the normal baggies. If you did the takeout box looking things, those were $17 for the filled box.

The staff was very nice! We were greeted right away even though there was a good number of people in the store since it's Black Friday. They walked around with some free samples and were quick to help me find what I was looking for when they could tell I was looking for something specific. I've always had such a great experience at this location. Definitely come in and check it out, especially if you will be...

As Neon City Walkers, we’re always on the hunt for colorful, fun stops in Vegas—and It’Sugar at Town Square is one of our favorite off-Strip gems. The moment you walk in, it’s like stepping into a candy-coated wonderland. Giant candy boxes, quirky merch, and wall-to-wall sugar vibes—it’s a dream spot for anyone who loves bold visuals and playful energy (aka perfect for TikTok content).

We love popping in during our walking breaks through Town Square. The layout makes it easy to explore and the staff is always friendly, even when we’re filming or asking questions about their wild candy collections. There’s everything from retro sweets to oversized novelty treats, plus a bunch of hilarious and random gifts that make great souvenirs. It’s not just for kids—adults get just as excited in here.

Whether you’re a local like us or visiting Vegas with friends or teens, It’Sugar is a must-stop if you're anywhere near Town Square. It’s bright, funny, Instagrammable, and 100% mood-lifting. We always leave with something we didn’t plan to buy—and...

Wow! Is all i can say! This place is more than a little rip-off! Talk about overpriced! This place is the epitomy of it! There was very little variety here. Yes, there were a couple unusual items that you can't get just anywhere, like gin and tonic gummy bears and an oversized snickers bar. But that's it. The rest was ordinary candy that can be found at your local gas station. It was being wrapped up and rebranded by the cashier while we watched. They were taking the large "family sized" bags of candy, probably from Walmart, and putting tiny-sized portions into clear, "It's Sugar" bags, and charging you the same price as if you were buying the large, industrial size! And we had to find and pay for parking in the mall for this privilege! I say no! Just say no...